TV Bt Model
6
Confidential – Calero Media Systems, Inc – May 2008 1 Calero Media Systems Play the Web on your TV! Calero Server Advertiser / content provider Links TV Behavioral Ad Model 1 internet home
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Behavioral Advertising for Television and Web Media Viewed on a multiple viewer display
Transcript of TV Bt Model
Confidential – Calero Media Systems, Inc – May 2008
1
Calero Media Systems
Play the Web on your TV!
CaleroServer Advertiser /
content provider
Links
TV Behavioral Ad Model
1internet
home
Confidential – Calero Media Systems, Inc – May 2008
2
Calero Media Systems
Play the Web on your TV!
Viewer sends a URL to player
TV Behavioral Ad Model
2
CaleroServer Advertiser /
content provider
Confidential – Calero Media Systems, Inc – May 2008
3
Calero Media Systems
Play the Web on your TV!
TV Behavioral Ad Model
url & IP are sentto calero db3
CaleroServer Advertiser /
content provider
Confidential – Calero Media Systems, Inc – May 2008
4
Calero Media Systems
Play the Web on your TV!
Qualified linkssent to client
TV Behavioral Ad Model
4
CaleroServer Advertiser /
content provider
Confidential – Calero Media Systems, Inc – May 2008
5
Calero Media Systems
Play the Web on your TV!
TV Behavioral Ad Model
Viewer clicks Link 5
CaleroServer Advertiser /
content provider
Confidential – Calero Media Systems, Inc – May 2008
6
Calero Media Systems
Play the Web on your TV!
click confirm = bill $
TV Behavioral Ad Model
6
CaleroServer Advertiser /
content provider
Links
