Tv advert detailed analysis your choice
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Transcript of Tv advert detailed analysis your choice
Name: Iona Spence-Dingle
BTEC Creative Media ProductionAdvert Analysis: Nike, Risk Everything
Running time: 5 mins 28 seconds (shown as part 1 and 2)
Advert Details:
Music & Sound Effects:
Text:
Audience:
Message:
The advert is actually a short, animated film featuring the best international footballer in the world: Neymar, David Luiz, Ronaldo, Zlatan, Rooney, Iniesta,
Ribery and Tim Howard. The story goes that a new breed of super colnes have been developed to replace conventional professional footballers, so the
players featured band together to form a super-team. They challenge the clones to a first goal wins ‘last match’. In the end they vanquish the clones by
demonstrating their incredible combined skill, and more importantly their willingness to risk everything, to win everything.
Football fans Kids/ younger people (cartoon)
Sports people Potential new customers (maybe who currently use a different
brand e.g Adidas)
That Nike is an exciting, current brand that encourages recklessness and risk-taking in the name of winning big. Also, by featuring so many
famous footballers, the advert is implying that all of them use Nike equipment, and potential customers are likely to buy from Nike with
confidence if they think that their favourite professional sports person uses Nike.
Diagetic sounds of a football match: cheering, clapping, whooping e.t.c Conversation between characters in the advert
Music score composed by Judson Crane Song: Eagles Of Death Metal, Miss Alissa
Risk Everything Pictures (logo) Presents: The Last Game ‘Risk Everything’ (the end)