TUTORIAL 6: LINKEDIN &

NETWORKINGT13 & T19

AGENDA• COURSE TIMELINE

• TA FEEDBACK

• LINKEDIN WORKSHOP

• NETWORKING CRASH COURSE

• ACTION ITEMS

COURSE TIMELINE

Week 8 Week 9 Week 10

• Create LinkedIn Profile

• Networking 101

• Cover Letter & Resume Nov. 1

• Networking Event in CPA Hall 6-8 pm

• Networking Reflection due on Nov. 8

• Informational Interview

Mark it in your calendars, folks!

TA FEEDBACK

TA FEEDBACK

START• feedback on weekly

assignments• going over examples

more in-depth• using a wider array

of experience examples

STOP• weekly

assignments• providing last

minute tips via email

• being so awesome ;)

CONTINUE• weekly emails• visual slides• positive

energy/excitement

• willingness to help outside of class

• being awesome ;)• bringing in treats

LINKEDIN

LINKEDIN VS WRITTEN DOCUMENTS

• tailored to your personal brand• social and conversational• more flexibility and creativity

LinkedIn Written Documents• formal• company-specific• very direct ask and

intention

ELEMENTS OF A LINKEDIN PROFILE

Professional Headshot

Attention-Grabbing Headline

Complete Experiences

Connections, Contact Info,

Customized URL

Interesting summary

showcasing personality!

1

2

3

4

5

1

2

3

4

5

All-Star Status

1. PROFESSIONAL HEADSHOT

• Reasonably close up– shoulders up

• Professional background

• Smiling and looks like you!

2. CATCHY HEADLINE

• This is your hook!

• Short & sweet (max. 120 characters)

• About what you do and/or who you are– What’s your identity?

MORE SAMPLE HEADLINES

3. PROFESSIONAL EXPERIENCE

• include all roles (in reverse chronological order)

• use accomplishment statements

• show examples of your work if you have them (videos, presentations, reports, etc)

• be concise!

EXPERIENCE EXAMPLES

PROJECTS EXAMPLE

4. CONNECTIONSRECOMMENDATIONS > ENDORSEMENTS

ask for one!

SUMMARY• showcase personality and brand

• make it conversational

• leverage your hook – grab their attention!

• background = skills and accomplishments

• short, easy-to-read sentences

SUMMARY- WHAT TO WRITE?

• education

• personal work style

• character traits

• awesome facts about yourself or accomplishments

• additional portfolio links or platforms

• invite a call to action

SUMMARY- EXAMPLES

SUMMARY- EXAMPLES

SUMMARY- EXAMPLES

CREATE YOUR COMMUNITY

companies

influencers

groups

Follow companies you want to stay up to date with and/or apply for

Follow your idols! You will be aligning your identity with their brand

Follow industries or groups that align with your interest areas

INFLUENCERS

REACHING OUT ON LINKEDIN

• click “connect” on their profile page – (not on ”people you may know” page)

• select them as your “friend”

• write a personalized message

CONNECTING ON LINKEDIN

ADDING A CONTACT1. send request AFTER

meeting them in person2. personalize your contact

request 3. be brief and memorable

Too generic

Too casual

Personal and

professional

TIPS AND TRICKS

turn off notifications when making small

changes

don’t mark a connection as “I

don’t know”

you don’t need premium, do a secret

search instead!

REACHING OUT ON LINKEDIN“If possible, can you connect me with anyone in San Francisco that you know is

hiring and you would think is a good fit for me? I've attached my resume for reference.”

Hi Jan , My name i s J ohn Doe , I ’m a UBC Sauder BCom c lass o f 2016 spec ia l i z ing in market ing . I ’m reach ing out to you today because I recent ly spoke wi th Mar ja Harmer f rom the BCC who to ld me you’ve k ind ly agreed to he lp out when s tudents have quest ions about careers in San Franc isco. I ’m graduat ing in December and wou ld l i ke to work in product management . I saw on L inked In that you were a c lassmate o f J oanne Doe who I understand current ly works a t Sa les force . I ’m very in te res ted in learn ing more about Sa les force . Would i t be poss ib le to make an in t roduct ion to Joanne? I know you’ re busy so you cou ld jus t fo rward the message at the bottom of th i s emai l – my resume is at tached: Thank you very much!John Doe

Hi Joanne, My name i s J ohn Doe , I ’m a UBC Sauder BCom c lass o f 2016 spec ia l i z ing in market ing . I ’ l l be graduat ing in December and am current ly look ing fo r ent ry leve l product management pos i t ions in San Franc isco. I unders tand that you are a sen io r product manager a t Sa les force – a company I ’m very in terested in – and that there are current ly a var ie ty o f ent ry - leve l product management job open ings pos ted on the Sa les force careers page. For example , I ’m rea l ly cur ious about th i s pos i t ion : [ L INK] I ’ d love to learn more about these ro les and see i f I ’ d be a good fi t – I ’m cer ta in ly ve ry in terested! Wou ld you mind in t roduc ing me to the h i r ing manager? I have a t tached my resume fo r re ference . Thank you very much for your cons iderat ion .John Doe

NETWORKING EVENT

RESEARCH CONTACTS1. Check out the delegate info on the course blog2. Skim the LinkedIn profiles of delegates you’d like

to speak to-Note any interesting topics-Hone in on similar experiences or shared

groups -Think about questions to ask

3. During the event, be interested without being creepy!

I had a chance to look at your

LinkedIn profile, and I was really

interested to learn about….

NETWORKING REFLECTION

Your paper needs to include:• Your goals in attending the event

– What is your purpose in going? What do you want to know about Sauder?

– Define SMART goals beforehand – How will you define the success of your evening?

• How did you prepare for the event (research potential delegates)– What was it about these people that motivated you wanting

to talk to them?• A brief summary of who you spoke with and what you learned in the conversations• A reflection on the lessons you have learned about the networking process• Next steps you will take to continue building a relationship with your new contact

(if you plan to)

WHO WORE IT BEST?

DRESSING THE PART- BUSINESS CASUAL

DRESSING THE PART- BUSINESS CASUAL

DRESS CODEFor people who identify as women…

Bottoms• Dress pants• Khaki pants• Dark denim• Skirts

Top• Blouse• Collared shirt• Dressy tank

with cardigan

Shoes• Flats• Low

heels

Dress in what you’re most comfortable in!

DRESSING THE PART- BUSINESS CASUAL

DRESSING THE PART- BUSINESS CASUAL

DRESS CODEFor people who identify as men…

Bottoms• Dress pants• Khaki pants• Dark denim

Top• Collared shirt• Jacket if you

like• Tie if you like

Shoes• Dress

shoes• Loafers

Dress in what you’re most comfortable in!

CONVERSATION STARTERS

Talk about food

Compliment them

Smile and be nice

“Lurking around the food station is a really good trick. People will ask you what things are, and you can offer advice on what’s tasty.”

“People love talking about themselves and people love compliments. Be genuine though!”

“Just stand on your own and soak in the environment and smile at people. You will be a beacon of light for the other people who don’t know who to talk to.”

Open up the “circle”

“You might be getting bored with the first 2 people so make sure you make room for other people to join the circle party!”

ENDING A CONVERSATION

Thank them for their time

Ask to connect after the event

Be polite and gracious

Leave with a handshake

RESUME/CL SUBMISSION• you will submit your documents TWICE

o once to Turnitin.com for marking (by 1:59pm NOV 1)o secondly to COOL (this is how you will receive an interview for the

Employment Interview assignment) (by midnight, same day…but just do it right away so you don’t forget!)

• full instructions on how to submit to COOL are on the course blog under assignments / resume and cover letter

ACTION ITEMS• RESUME AND COVER LETTER DUE NOV. 1ST AT 2:00 PM• T19 CLASS ID: 13730132

• networking event on nov. 3rd from 6-8:00 pm

• office hours – super fun

• tutorial next week!

HAPPY HALLOWEEN!