Tutorial 2: Skills Matrix (T27 & T34)
Transcript of Tutorial 2: Skills Matrix (T27 & T34)
COMM 202Tutorial 2: Skills Matrix
Minyoung HwangT27 & T34
Today’s Agenda
Introduction1
Skills Matrix2
Next Week4
DIY Activity3
One-On-Oneswere awesome!
Who the Heck is Minyoung
Born in Korea,Raised in Van
Traveled to Ethiopia, Myanmar, Indonesia and 7 other countries
Creative outlet is in music via singing & piano
Year 1 UBC English Language Institute + Arc Initiative Ethiopia
Year 2 Sauder Summit + Enterprize Canada Unpaid internship at small digital marketing agency
Year 3 COMM 202 TA + UBC Strategy Consulting InitiativeField sales internship at Coca Cola RefreshmentsBrand Management Mentorship Program
Year 4 Exchange at National University of Singapore8 month brand management internship at PepsiCo Foods
Year 5 COMM 101 TA + COMM 202 TA + UBC SCI + JDC WestVancouver Start-Up Weekend
Where Have the Five Years Gone
Let’s Chat About...Exchange (Singapore, Southeast Asia)Co-opWorking in TorontoCPGsBrand Management Mentorship ProgramSocial EntrepreneurshipEnglish as a Second LanguageCase CompetitionsPerforming (Singing, Piano, Musicals)TeachingWorking as a Teaching Assistant (COMM 101, COMM 202)Cool Courses at Sauder (Design Thinking, New Venture
Design)
Course Outline
Week 4 Week 5 Week 6
Tutorial: Intro to Skills Matrix
Due: Job Posting Assignment
Tutorial: Skills Matrix Presentations
Due: Skills MatrixDraft Version(3 Successes,1 Failure)
Tutorial: Resume & Cover Letter
Due: Skills Matrix Final Submission (6 Successes,2 Failures)
What do you want to get out ofthis course?
A killer resume.
A cover letter & email that they’ll love.
Confidence in the interview room.
Building my network aka my net worth.
It all starts with your stories.
The S-T-A-R-L Format
Set the scene. Who? What? When? Where? Why?SITUATION
The objective, the challenge, the lion. What is the significance?
TASKThe how. What steps or considerations did you take?
ACTION
The outcome or lesson. How did your actions lead to this result?
RESULT
Tie it back to the employer. Why should they care? Is it relevant?
LINK
Looking at theBig Picture...
Interview
Cover Letter
Skills Matrix
Resume
Your Foundation
Interview
Cover Letter
Skills Matrix
Resume
The Building Blocks to Your Dream Job
Interview
Cover Letter
Skills Matrix
Resume
Skills Matrix
Interview
Cover Letter
Resume
Break It Down
Skills Matrix
Interview
Cover Letter
Resume
Break It Down
Skills Matrix
Interview
Cover Letter
Resume
Break It Down
BUT WHAT ABOUT THE TIMES WE SCREWED UP?
Situation
Failure Stories
Mis-steps Failure Lesson Action Steps
The context. Who? What? When? Why? Where?
What did I do wrong? How am I accountable for my mistakes?
What happened as a result of my mis-steps?
What did I learn through my failure?
How did I overcome this situation? Or what am I doing now?
1 2 3 4 5
Be humble, honest and accountable.Focus on the story of your development and comeback story.
Situation
A Time I Messed Up
Mis-steps Failure Lesson Action Steps
Leading the next digital campaign by collaborating with two agencies. One of the first digital projects for this brand.
Forgot to loop in the internal digital team who overlooks all the major decisions on digital activities and budget allocations.
Received a stern talk from the digital team, who felt excluded and forgotten in the process.
Even if a project is being rushed, I must keep everyone informed not only for the best decisions but to maintain strong relationships.
Apologized to the digital team, caught them up on what they missed, asked for their feedback and included them in future comm.
1 2 3 4 5
REMEMBER,STORIES CAN COME FROM ANYWHERE.
5 mins: Brainstorm a story (success or failure) in STARL format.
2 mins: Applicants, share your story with the interviewer.
1 min: Interviewers, share your feedback with the applicants.
Switcharoo!
Find a partner. One of you is the applicant. The other is the interviewer.
Time to Try it Out!
UBC Marketing AssociationGateways Conference
Tickets in CPA Hall
What’s Happening Around Campus
CUS Visual Media Headshots
Next Tues 12:30PM
Imagine Day Orientation Day Leader Applications
Due Next Tues
Supply Chain Management Club Networking Event
Tonight 5:45PM
What’s Coming Up
Skills Matrix draft due next tutorial (3 successes, 1 failure) - recommend bringing 2 copies
1
Skills Matrix presentations next tutorial(3 minutes per person to tell 1 success and 1 failure story, shared in groups)
2
Office hours start next week - sign up on COOL
3
Have agreat week!