Tush Skivvies Company Presentation (07-14)

BRAND NAME DEFINITION

tush / toŏsh/ • n. inf. a person's buttocks.

!Skivvies / (skĭvˈēz)

!A colloquial used for underwear. This word often occurs in lowercase in print: “About 500 yards away, on three destroyers snubbed up to

the dock, men were clambering on the deck in their skivvies” (Smithsonian)

BRAND, LOGO, & SLOGAN

LOGO SLOGAN EMBLEM

The Tush Skivvies logo is designed to communicate the key brand essences. The concept of conscious hedonism is communicated in the playful, edgy reference to the name 'Tush' but in a sophisticated, witty and non-obvious way. The color scheme is selected to evoke the eclectic brand character as well as to echo the freshness of the product designs.

TUSH SKIVVIES

Tush Skivvies is a new breed of underwear, characterized by its contemporary approach to basic apparel. We design, manufacture and deliver intimates for both men and women, curated to meet the needs of the modern age. We are quality driven and consistently work to offer paramount value from the inside out. Our experimental edge and directional aesthetic brings a new dimension to undergarments and our high performing materials and processes are used to provide utmost comfort, support and performance. Instigating novelty and trend, we are positioned as innovators and visionaries of under apparel.

OUR MISSIONTHE MISSION

is to encourage people to love their skivvies by combining trend-setting designs and innovations that offer comfort and protection; creating a positive effect for the individuals and society as a whole.

Create positive change by bringing attention to critical issues; from promoting responsible use of contraceptives to championing ecological and socially-aware production processes.

for the PRODUCT

Seek out and use materials and processes that produce the best value in terms of comfort, support and performance, while creating trend-setting designs that consistently empower and excite.

Bring moments of optimism and confidence for all those who come into contact with the brand, generating an uplifting response that increases the value each person attributes to their underwear.

for the INDIVIDUALfor SOCIETY

BRANDING

To strive in a competitive marketplace, Tush Skivvies recognizes the need to build a strong, long-lasting brand. Through vigilant and consistent efforts, Tush Skivvies will continue to purpose its efforts in accordance to its mission, to create a strong community around its core beliefs.

TUSH LAB

The Tush Lab brings together a clean, clinical look combined with an edginess that draws attention to Tush's designs and materials. The Tush Raven, Crystal, and Fuchsia colors create an overall environment of sophistication, being especially effective to properly showcase the range of colors that the products offer. The innovative spinning wheel concept behind the display is a reflection of our never-ending quest of finding avant-garde materials and technologies to assure the upper quality of our products.

MARKET ENTRYTush Skivvies is penetrating the underwear industry with the intent of creating a meaningful and profitable place for itself. Inspired by competitors, we went above and beyond and built ourselves on unexplored purpose and innovation. As a result, we bring to the forefront industry novelty with high quality fabrics, tech-specks and trend-setting colors and prints. Tush Skivvies aims to freshen the current marketplace, offering a distinctive line of products that redefines underwear as we know it.

TARGET MARKET

Our products will be available to purchase through our e-commerce website tushskivvies.com primarily in North America and China. We are looking to expand our reach in the upcoming years.

CHINANORTH AMERICA

http://tushskivvies.com

TARGET MARKET

‣ Our consumers are fashion, comfort and health conscious

‣ Our consumers want optimal value, quality and integrity

‣ Our consumers want an honest, reliable and responsible enterprise

TARGET MARKETPRODUCT LINE

MODAL

INNOVATIVE MEDIUMS

‣ A high quality textile

‣ 50% more water absorbent than cotton

‣ Extremely soft

‣ Derived from beech trees

‣ Simple and easy to care for

PROPERTIES

Tush Skivvies stands for quality, comfort and aesthetic, which is why our choice of textile is a core focus. Textile mediums are constantly researched, tested and then carefully chosen to offer the best value to our consumers. The base fabric for our Master Collection 2014 is modal; the difference between soft and heavenly. This fabric is truly of incomparable softness and quality, making any piece from the Master Collection worth a try!

THE CONDOM POCKETWe dare to go where no one has gone before. Got carried away on a romantic whim? We’ve got you covered with the Tush Skivvies Condom Pocket. Conveniently placed for fast and easy access, we’ve covered the bases so you’ll never have to go unprepared again

MESHThe mesh pocket is built-in the front of the underwear, concealed in the mesh strip.

The interior pocket is fused in the waistband using radio frequency welding techniques to avoid holes made by stitches.

INTERIOR

PACKAGING

Our skivvies are packaged in a standard transparent capsule. Design inspiration comes from a test tube to reflect Tush Skivvies’s constant search for innovative mediums of high quality and comfort that bring value to our products. !The capsule allows for buyers to see the skivvies via see-through plastic, and text is kept to a minimum to let the design speak for itself. Tush Skivvies packaging stands for cleanliness, simplicity, and honest representation.

MEN’S

Anatomical pouch support

Front mesh Condom Pocket

Moulding fit

Made with a premium blend of Modal

RAVEN INK BLUE WHITE TAWNY PORTTOURMALINE

Our Sports Boxer Brief is designed to provide solid support. A hybrid of various styles, the fit supports the shaft, prevents chafing, and offers superior comfort. Built to bolster performance, this style is well suited for the modern challenger.

BOXER BRIEF◀ TUSH-MFSW1 ▶THE EXHIBITIONIST USD $19.99 USD $9.09

RETAIL WHOLESALE

RMB 125 RMB 62.5

MEN’S

Minimal coverage

Interior Condom Pocket

RAVEN/PURPLE TOURMALINE/NAVY WHITE/PURPLE RAVEN/NAVYTOURMALINE/PURPLE

Our Sexy Brief takes care of the body’s contours, following curves in a contrasted bind. Equipped with the interior Condom Pocket, these minimalist briefs are both sensuous and audacious.


Figure enhancing fit

SEXY BRIEF◀ TUSH-MFSW2 ▶DYNAMITE THRUST USD $16.99 USD $7.72

RETAIL WHOLESALE

RMB 110 RMB 55

MEN’S

Hybrid of various styles

Support for sport activity

WHITE / INK BLUE TAWNY PORT / RAVEN VAPOR BLUE / RAVEN TOURMALINE / NAVY

Our Sports Boxer Brief is designed to provide solid support. A hybrid of various styles, the fit supports the shaft, prevents chafing, and offers superior comfort. Built to bolster performance, this style is well suited for the modern challenger.


Molding fit

SPORTS BOXER BRIEF◀ TUSH-MFS3 ▶THE RIGHT STUFF USD $18.50 USD $8.41

RETAIL WHOLESALE

RMB 118 RMB 59

MEN’S

Open fly

BLACK WHITE

Our Classic Brief is timeless yet modernized with subtle twists. Fusing the classic fit, the open fly, and basic colors together with a modish waistband equipped with the interior Condom Pocket, this style is well suited for everyday use.


Classic fit


CLASSIC BRIEF◀ TUSH-CLASSIC ▶KEEP IT BRIEF USD $16.99 USD $7.72

RETAIL WHOLESALE

RMB 105 RMB 52.5

BRIEF◀ TUSH-WM1 ▶

WOMEN’S

Figure enhancing


Supportive


RAVEN PURPLE MAGIC VAPOR BLUE MEDIEVAL BLUETOURMALINE

Our women’s Brief is a classic fit that offers sufficient coverage and accentuates curves. The thick waistband is supportive and softly embraces natural waistlines. Equipped with the inside Condom Pocket, this style is well suited for the everyday bustle.

DANGEROUS CURVES USD $13.99 USD $6.36RETAIL WHOLESALE

RMB 90 RMB 45

WOMEN’S

Second skin fit

Seamless

Minimal coverage

Made with a premium blend of Nylon/Spandex


Our Seamless Thong is the perfect choice for those wanting to leave a little less to the imagination. Their seamless construction makes them light as a feather but engineered to stay in place. Focusing on bare necessities, this style is well suited for minimalist needs.

SEAMLESS THONG◀ TUSH-WS1 ▶SMOOTH CRIMINAL USD $7.99 USD $3.63

RETAIL WHOLESALE

RMB 50 RMB 25

WOMEN’S

Second skin fit

Seamless

Coverage



Our Seamless Brief is a classic fit that offers sufficient coverage and accentuates curves. Its seamless construction makes them light and smooth, leaving no awkward rifts and creases. Following curves beautifully and naturally, this style is well suited for everyday wear.

SEAMLESS BRIEF◀ TUSH-WS2 ▶SMOOTH CRIMINAL USD $7.99 USD $3.63

RETAIL WHOLESALE

RMB 50 RMB 25

WOMEN’S

Second skin fit

Seamless

Full coverage



Our Seamless Shorty offers ample coverage and a smooth second skin feel due to its seamless construction. Soft but supportive, full but light, this style is well suited for everyday comfort.

SEAMLESS SHORTY◀ TUSH-WS3 ▶SMOOTH CRIMINAL USD $8.99 USD $4.09

RETAIL WHOLESALE

RMB 60 RMB 30

TUSH TAKES ACTION

Safe Is Sexy - Being in the underwear industry, we are in the best position to encourage the practice of safe and healthy sex. !In addition to introducing the Condom Pocket to most of our styles, we have created Tush Takes Action; a special collection of fun and unique designs aimed to spark conversation.

USD $13.63

TUSH TAKES ACTION

Figure enhancing

Interior Condom Pocket Interior Condom Pocket


SPORTS BOXER BRIEF◀ TUSH-MPL3 ▶

BRIEF◀ TUSH-WM1 ▶

WHITE MEDIEVAL BLUE BLACK WHITE BLACK

HARD CHEMISTRY

The Hard Chemistry print breaks down passion into its most basic scientific expressions. We dissected attachment into its individual parts oxytocin and vasopressin. We then reduced attraction to its purest form of dopamine, serotonin and neropinephrine. Finally, we distilled lust into its raw components of testosterone and estrogen. Designed around the molecules of desire, it’s pure chemistry.

USD $29.99RETAIL WHOLESALE

USD $14.99 USD $6.81RETAIL WHOLESALE

RMB 170 RMB 85 RMB 100 RMB 50

MEDIEVAL BLUE

The Inside Story print puts the essence of reproduction in the spotlight. On one side are the little swimmers, and on the other the egg. With the wittily positioned Condom Pocket, it makes for a fun, playful allegory sure to spark conversation.

TUSH TAKES ACTION

Interior Condom Pocket Mesh Condom Pocket


BOY SHORTS◀ TUSH-WM3 ▶

BOXER BRIEF◀ TUSH-MFSW1 ▶

WHITE MEDIEVAL BLUE

INSIDE STORY

RAVEN PURPLE MAGIC TAWNY PORT MEDIEVAL BLUE


USD $8.18USD $17.99RETAIL WHOLESALE

USD $24.99 USD $11.36RETAIL WHOLESALE

RMB 110 RMB 55 RMB 150 RMB 75

ABOUT TUSHBrainchild of Canadian designer Amelie Mongrain, the Tush Skivvies concept began in 2012 in Shanghai, China. Amelie has since brought together a strong team and worked with diverse industry professionals to build what is now an haute-game brand of underwear. In 2014, Tush Skivvies became the official brand of Tushco and launched their official online e-commerce platform tushskivvies.com. With a driven team focused on sourcing top performing mediums and processes, Tush will stop at nothing to deliver the utmost quality skivvies.

http://tushskivvies.com

ABOUT THE DESIGNERBorn in Canada and based in Shanghai, Amelie Mongrain is a designer and rising entrepreneur who is recognized for her work in functional fashion. Her inner creative reflects in her designs in a modernized spirit, and the quality of her garments stems from almost 20 years of experience in the field. !These distinctions can be well observed in the launch of her new brand, Tush Skivvies, a striking line of basics delivering a complete collection of intimates for men and women. Inspired by the colors, contours and dynamics that shape her environment, her contemporary designs are sharp and vibrant. Amelie’s novel brand intrigues in its ability to preserve the loved fundaments of under apparel in a progressive high fashion. Amelie is quickly soaring on the fashion scene in complete sophistication and dynamism, promising novelty and progress.

EVENTS - LAUNCH@BarRouge

EVENTS - DAFF2014

CONTACT US

/tushskivvies /tushskivvies /tushskivvies /tushskivvies

For wholesale inquiries, please contact [email protected]. To stay updated with our activities, visit us on our social networks:

VISIT US ATtushskivvies.com

mailto:[email protected]?subject=

Tush Skivvies Company Presentation (07-14)

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Transcript of Tush Skivvies Company Presentation (07-14)