Turning your journey maps into engagement maps
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Transcript of Turning your journey maps into engagement maps
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Warwick BrackenCompany: Oakton Occupation: Digital consultantHobbies: Scuba divingTwitter: @bigwaz77Email: warwick.bracken
@oakton.com.au
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I need tools to help visualize:
• Current state of engagement• Strengths and weaknesses• How we measure success• Business processes and
interactions
Need conversation starters:
• Who’s responsible for what?• Is everyone on the same
page?• What’s on the roadmap?• Ideation
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Turn your journey maps into engagement maps(service blueprint lite)
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WebEmailSocialApps
Face to faceWIFI
Physical signagePokemon
GoSMS
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In summary, use this technique to:
• Visualize a complex situation• Learn more about the
business• Get conversations started• Get everyone on the same
page• Ideate to improve• Start a roadmap
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Thanks!Warwick BrackenTwitter: @bigwaz77Email: [email protected]
Icon License info:Thanks to the following icon authors @ Flaticon
• Freepik• Madebyoliver• Gregor Cresnar• Roundicons Freebies• Roundicons• Chanut is Industries• Pixel Buddha