Turning Photos into Profitable Products
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February 2012 | Turning Photos into Profits A booming business with high-value potential February 2012 1 Download Now --- to see full --- Speaker Notes
description
Photo publishing is the name for the booming category of holiday cards, notepads, magnets, and other custom photo products. Today, the photo publishing business is over $1.5 billion in revenues. It all started with photo calendars. Where will it go next? And are you ready to jump in?
Transcript of Turning Photos into Profitable Products
February 2012 | Turning Photos into Profits
A booming business with high-value potential
February 2012
1
Download Now
--- to see full ---
Speaker Notes
February 2012 | Turning Photos into Profits 2
Photo Products:So much more than prints.
February 2012 | Turning Photos into Profits
Here are a few specific photo applications
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• Books, Greeting Cards & Calendars
• Stationery
• Notepads
• Gift Tags
• Magnets
• Wall Decals
• Photo Stickers
• Playing Cards
• Gift Certificates
• Home Décor – Wall Art
February 2012 | Turning Photos into Profits
Facebook captures 6 Billion images a month = 250 million pictures a day. 20% of all photos this year
will be posted.
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Keep in mind this fun fact…
According to Marketingland.com…
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What’s next?A photo like this may grace your customer’s desk in the office.
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Photos on a customers’ desk = opportunity.
Use your eyes and expertise
The picture of the little girl and the kitten. You have seen it
on a customer’s desk for fifteen years. Ask to borrow the
print to demonstrate a new application for them. Scan it
and make the customer a photo notepad.
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One photo, multiple projects.
Present the concept
That one photo can be developed to demonstrate a campaign
for your customer. Wouldn’t it be fun to manufacture playing
cards with that image? What about gift tags for the holidays?
How about a full size magnet for the fridge? The applications
are as endless as your imagination.
February 2012 | Turning Photos into Profits
Greeting cards and calendars are seasonal
photo products – increase your photo applications to
be year round.
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Keep in mind..…
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Customers will pay more for personal photos in print.
Personalization will lead to greater margins
The small investment that you made in the first notepad for
your customer will turn into greater margin per product when
compared to non-photo based products. People love seeing
themselves on photo products (unless they hate pictures).
February 2012 | Turning Photos into Profits
The amount of photos printed in 3 months by…
Photo market by the numbers
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37 The “average” person.
58.6 Mother’s with children under 7.
Source: InfoTrends survey
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Digital PrintingEnables high quality production of a widerange of different products.
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Get to know your local wedding photographer
Think how many weddings occur in your community every year – would you say thousands? Imagine for a moment that you put together a wine label thank you campaign for each photographer.
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Practice what you preach!
When a customer comes to your shop, are they greeted by a notepad with a picture on it? Is your message carried through the support the photo products you want to sell?
February 2012 | Turning Photos into Profits
Mohawk MakeReady provides practical tools
and actionable information for digital
printers like you.
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We can help…
Visit: www.MohawkMakeReady.com to browse content, request a meeting, or join the community.
