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TURNING CREDENTIALS INTO OPPORTUNITIES Matthew Pittinsky, Ph.D. | CEO Parchment
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TURNING CREDENTIALS
INTO OPPORTUNITIES
Matthew Pittinsky, Ph.D. | CEO Parchment
Focus on Three Imperatives1997: A Year of Two Ideas
Focus on Three Imperatives1997: A Year of Two Three Ideas
Focus on Three ImperativesAcademic Credentials: Existing Technology
4
Focus on Three ImperativesAcademic Credentials: Illuminate Pathways
5
U.S. School Districts &
Equivalency
U.S. Colleges &
UniversitiesWorkforce
Intl. Schools,
Colleges & Universities
Undergrad. Admissions
Employment
Dual EnrollmentStudy Abroad
Study Abroad
Domestic Exchange
EmploymentStudent Transfer
Employment
Certification & Licensing
Talent ManagementGrad Admissions
Transfer
Employment
Focus on Three ImperativesAcademic Credentials: New Expectations
Focus on Three ImperativesAcademic Credentials: New Expectations
7
When asked about the most desirable features & functionality of digital records:
Data: 2016 – Parchment Survey: Credentials Are More Social Than You Think
Focus on Three Imperatives
CERTIFY KNOWLEDGE
Credentials Open Doors
Credentials are a lifelong currency. They open doors. Parchment’s mission is to help turn credentials into opportunities.
Undergraduate
Admission
Transfer
AdmissionInternship First Job Offer
Graduate
Admission
Professional
Certification
Career
Advancement
DISCOVER TALENT
FILTER CANDIDATES
ARTICULATE LEARNING
CONFIDENTIAL 8
Focus on Three Imperatives
9
Today’s Discussion
9
2 Credential Innovation (Macro View)
1 Brief Introduction
4 Ex. 2: Employer Transcript Flows
3 Ex. 1: Elon’s Visual Transcript
5 We Laugh, We Cry, We Discuss
Focus on Three Imperatives
Credential Innovation
Macro View
Focus on Three ImperativesThoreau
Focus on Three ImperativesThoreau
[Our inventions] are
but improved means
to an unimproved end.
Focus on Three ImperativesProblem: Credentials are Analogue
Credentials are paper-based, making them inefficient,
trapping valuable data, and limiting innovation.
13
Request
Issue
Deliver
Collect Display
Digitize
Focus on Three ImperativesProblem: Credentials are Fragmented
Multiple credentials per field
Credentialing and credentials, today, are highly fragmented.
Accelerating, with course sharing, reverse transfer and more.
Multiple credentials per learner
Multiple credentials per institution
Multiple credentials per employer
14
Focus on Three ImperativesProblem: Credentials are Opaque
Too many credentials do a poor job communicating what we
know and how well we know it.
?
?
?
?
15
Focus on Three Imperatives
1. Credentials should be digital, with
machine-readable data.
2. Credentials should be innovated, both in
form and function.
3. Credentials should be owned and
managed by the learner, across their
lives.
Turning Credentials Into Opportunities
To realize our mission to Help Turn Credentials into
Opportunities three things must happen:
16
Focus on Three ImperativesInnovating the Credential
Credential innovation means using digital to make the academic record more comprehensive, insightful and actionable.
Traditional Look, Enhanced
With Embedded Links
Visual Transcript, Co-Curricular
ScopeSocial Sharing
SUMMARY OF ELON EXPERIENCES
EXPERIENCE TIMELINE
ELON EXPERIENCES VISUAL TRANSCRIPT
Elon University validates all information presented on a student's Elon Experiences
Transcript. Validation occurs within each program responsible for the experiences and
is then maintaned in a centralized system. Students do not personally enter any
experiences onto their Elon Experiences Transcript. The Elon Experiences Transcript is
an official document of Elon University. For more information about the Elon
Experiences Transcript visit our site.
STUDENT INFORMATIONNAME JOHN S. DOE
DEGREE B.SC
MAJOR APPLIED MATHEMATICS
COMPUTER SCIENCE
COMPLETE 28TH OF NOVEMBER 2016
RESEARCH
6 TERMS
INTERNSHIP
400 HRS
SERVICE
180 HRS
GLOBAL EDUCATION
2 TERMS
LEADERSHIP
1 TERM
2013
HONORS RESEARCH SPRING
2014
ELONTHON SPRING
FOREIGN EXCHANGE SUMMER
COMMUNITY SERVICE HACKATHON FALL
GLEN RAVEN FALL
SAS - DATA SCIENCE INTERN FALL
2015
AUSTRALIA/NEW ZEALAND ELR WINTER
ECO-REPS SPRING
UNDERGRADUATE RESEARCH CONFERENCE
SPRING
CENTER FOR LEADERSHIP SPRING
GLEN RAVEN FALL
ERNST AND YOUNG - DATA MODELING
INTERNSHIP FALL
2016
UNDERGRADUATE RESEARCH CONFERENCE
SPRING
KIDS WHO CODE BOOTCAMP SPRING
ALPHA PHI OMEGA FALL
GLEN RAVEN FALL
University Registrar | Dr. Rodney Parks
INTERNSHIPS
SAS - DATA SCIENCE INTERN200 HOURS
ERNST AND YOUNG - DATA MODELING INTERNSHIP200 HOURS
RESEARCH
2
1
3
Fre
qu
en
cie
s
0
1
2
3
Presenter Poster Presentation Grant
LEADERSHIP
CENTER FOR LEADERSHIP60
SERVICE
Hours
20
30
30
40
60
Community Service Hackathon
Alpha Phi Omega
Kids Who Code Bootcamp
Eco-Reps
Elonthon
GLOBAL EDUCATION
AUSTRALIA/NEW ZEALAND ELRFOREIGN EXCHANGE
University Registrar | Dr. Rodney Parks
CONFIDENTIAL 17
Focus on Three Imperatives
EMPLOYER
ADMISSIONS
LICENSING BOARD
EMPLOYER
ADMISSIONS
LICENSING BOARD
EMPLOYER
ADMISSIONS
LICENSING BOARD
EMPLOYER
ADMISSIONS
LICENSING BOARD
Innovating the Credential
18
Credential innovation means the right record for the right purpose with
the right information to advance student opportunities.
ACADEMIC TRANSCRIPTDATA
DIPLOMA
EXPERIENTIAL TRANSCRIPT
CERTIFICATE
Focus on Three Imperatives
Elon’s Visual Transcript
Example #1
Focus on Three ImperativesComprehensive Learner Record
20
The information records should include to make them more holistic as expressed by students surveyed:
Data: 2016 – Parchment Survey: Credentials Are More Social Than You Think
Focus on Three ImperativesV1 | Elon’s Experiential Transcript
Focus on Three Imperativesv2 | The Visual Experiential Profile Page 1
SUMMARY OF ELON EXPERIENCES
EXPERIENCE TIMELINE
ELON EXPERIENCES VISUAL TRANSCRIPT
Elon University validates all information presented on a student's Elon Experiences
Transcript. Validation occurs within each program responsible for the experiences and
is then maintaned in a centralized system. Students do not personally enter any
experiences onto their Elon Experiences Transcript. The Elon Experiences Transcript is
an official document of Elon University. For more information about the Elon
Experiences Transcript visit our site.
STUDENT INFORMATIONNAME JOHN S. DOE
DEGREE B.SC
MAJOR APPLIED MATHEMATICS
COMPUTER SCIENCE
COMPLETE 28TH OF NOVEMBER 2016
RESEARCH
6 TERMS
INTERNSHIP
400 HRS
SERVICE
180 HRS
GLOBAL EDUCATION
2 TERMS
LEADERSHIP
1 TERM
2013
HONORS RESEARCH SPRING
2014
ELONTHON SPRING
FOREIGN EXCHANGE SUMMER
COMMUNITY SERVICE HACKATHON FALL
GLEN RAVEN FALL
SAS - DATA SCIENCE INTERN FALL
2015
AUSTRALIA/NEW ZEALAND ELR WINTER
ECO-REPS SPRING
UNDERGRADUATE RESEARCH CONFERENCE
SPRING
CENTER FOR LEADERSHIP SPRING
GLEN RAVEN FALL
ERNST AND YOUNG - DATA MODELING
INTERNSHIP FALL
2016
UNDERGRADUATE RESEARCH CONFERENCE
SPRING
KIDS WHO CODE BOOTCAMP SPRING
ALPHA PHI OMEGA FALL
GLEN RAVEN FALL
University Registrar | Dr. Rodney Parks
Focus on Three Imperativesv2 | The Visual Experiential Profile Page 2
INTERNSHIPS
SAS - DATA SCIENCE INTERN200 HOURS
ERNST AND YOUNG - DATA MODELING INTERNSHIP200 HOURS
RESEARCH
2
1
3
Fre
quen
cie
s
0
1
2
3
Presenter Poster Presentation Grant
LEADERSHIP
CENTER FOR LEADERSHIP60
SERVICE
Hours
20
30
30
40
60
Community Service Hackathon
Alpha Phi Omega
Kids Who Code Bootcamp
Eco-Reps
Elonthon
GLOBAL EDUCATION
AUSTRALIA/NEW ZEALAND ELRFOREIGN EXCHANGE
University Registrar | Dr. Rodney Parks
Focus on Three ImperativesShareable and Deliverable
Focus on Three ImperativesHow Students View Records Socially
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Students want to share their records on social media, not just with employers:
Data: 2016 – Parchment Survey: Credentials Are More Social Than You Think
Focus on Three ImperativesHow Students View Records Socially
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Pride is the leading reason students shared on social media.
Data: 2016 – Parchment Survey: Credentials Are More Social Than You Think
Focus on Three Imperatives
8.1 5.1 5.1
10.28 20.4 14
59.1
51.8
50.4 52.2
22.6
3528.5 28.7
Is Easy to Understand Is Visually Appealing Paints a DifferentPicture
Differentiates theApplicant
The Visual Transcript…
1-2 3 4 5
Employer Feedback: Value
82% 87% 79% 81%
Focus on Three ImperativesEmployer Feedback: Content
Focus on Three ImperativesLearn More
Focus on Three Imperatives
Employer Transcript Flows
Example #2
Focus on Three ImperativesHow Students View Records Socially
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We surveyed students to learn about what they plan to do and want out of their academic records.
Data: 2016 – Parchment Survey: Credentials Are More Social Than You Think
Focus on Three ImperativesWhat Percent of Transcripts are for Employment?
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Employment
Opportunities71% ~10%
Education
Opportunities75% 80%
Focus on Three ImperativesWhich Employers Collect Transcripts Today?
33
EDUCATION!!!
Focus on Three ImperativesWhich Employers Collect Transcripts Today?
34
3 Aerospace & Defense
2 Government
1 Education
4 Health Care
5 Professional Services
Focus on Three ImperativesWhat Formats Do Employers Receive?
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� Email or paper mail delivery
� Adds operational friction & expense
� Even though many employers use
centralized email addresses (e.g., jobs@ or
collegerecruiting@); not a lack of process or
structure on their end
>70%
electronic
Education, Government, Aerospace &
Defense, Health Care Providers &
Services, and Professional Services
30% - 50%
electronicConsumer Services, Internet Software and
Services & Pharmaceuticals
Focus on Three ImperativesWhat Formats Do Employers Receive?
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24%
electronic
<10%
electronic
<10%
electronic
Focus on Three ImperativesIndustry Variation by Sender
37
The employer ecosystem for transcripts varies by institutions based on
degree programs, local economy*, and institutional prestige/recognition
Barron’s Very
Competitive to Most
Competitive
Banking, Capital Markets, and
Diversified Financial Services
industries
Note: Sample represents approx. 240 colleges sending to 6,500 employment related destinations, 1,800 of
whom are employers outside of the education field, so the patterns above may not generalize to all of higher
education.
Barron’s
Noncompetitive to
Competitive
Family Services, Food
Products, Hotels, Restaurants
& Leisure, and Retail
* 45% same state as sender
Focus on Three ImperativesImplications
38
At ~10% of requests, employment and professional advancement represent
important opportunities pursued by learners with their transcripts.
Focus on Three ImperativesImplications
39
1. Fully support employers with today’s
academic record
2. Engage employers about the
information that can help them discover,
evaluate & develop talent
3. Leverage the medium of digital
credentials to innovate the record, from
insights to format
Focus on Three Imperatives
Two Final Thoughts
…Before We Laugh, We Cry, We Discuss
Focus on Three ImperativesThink Credential Innovation
41
Focus on Three ImperativesThink Your Credential Innovation
42
