Turn volunteers into advocates
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Transcript of Turn volunteers into advocates
Deanna Lynn Cole, CVA CEO - Founder
!
Turning
volunteers
into
advocates
for your
organization
VolunteerMatch.org Webinar 29OCT2014
© 2014
What we will cover
• What is a volunteer advocate?
• Why are they important?
• How to establish a volunteer advocacy program.
• How to show social networking impact.
© 2014
A volunteer advocate
• Belief in their organization, cause, mission
• Relevancy; Desire making things better
• ‘Big picture’ thinker
• Situational awareness
• Willingness to go the ‘extra mile’
• Current knowledge of organizational & industry trends
• Publicly supports
© 2014
Volunteer advocacy is essential
• Recruit
• Motivate
• Share perspectives
• Influence decisions
• Spread the word
• Sustainment
• Resources & support
© 2014
Benefits of volunteer advocacy
• New networks
• Personal brand & thought leadership (SMEs)
• Trusted messages
• Social media intelligence
• Networking/connector gurus
• Team spirit
• Showcase commitment and loyalty
© 2014
Things to consider: Organization
• Infrastructure, tools, templates, training
• Motivation
• Governance
• Organizational culture
• Champions & Coaches
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Things to consider: Volunteer
• Know guidelines, regulations
• Identify affiliation
• Take ownership
• Disclaim personal opinion
• Adhere to copyright laws
• Logo/brand mis-use
• Cite/post with permission
• Respect audience & others’ opinions
• Does it ADD VALUE?
© 2014
Examples of advocacy roles
• Creator
• Distributor
• Solicitor
• Responder
• Listener
• Conversationalist
• Nurturer
• Promotor
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Take action
• ’Short term Buzz vs. Long term Love’
• Networking
- Events and Meetings
- Casual Contacts
- Trainings
- Websites
- Blogs
- Social media (LinkedIN, Facebook, Twitter…)
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Show impact
• Recognize
• Review
• ROI
• Reports
• Reimagine
• Recruit/Retention
• Rinse, wash, repeat
© 2014
Today’s take-a-ways
✓ Remember information is key ๏ Identify what it is that makes your org unique ๏ Tip sheet, FAQs, Strategic planning
✓ Prepare for ‘road blocks & bridges’ ๏ Identify key issues, goals, resources, or things to highlight ๏ Talking points, mission, risk management
✓ Invite volunteers to advocate ๏ Think tank, training, evaluation & feedback ๏ Needs assessment, customer satisfaction survey
! !!!!!!!!!!!!!Deanna Lynn Cole, CVACEO - Founder
@iVolunteerU [email protected] www.facebook.com/iVolunteerUNIVERSITY 913.777.4488