it’s a funny term

but you are making a big mistake if you don’t take your sense of humor

seriously.

.

It’s anessentialpart of every relationship.

It is not an emotionor a mood.

emotions and moods come and go, your sense of humor doesn’t.

Your sense of humor is always around, but you have to

pay attention

That is what Laflife is building.

Apps that turn on your sense of humor.

Polls of on-line dating communities asked:

What do you find most attractive about the opposite sex?

*People Media for Christian Mingle

and J Date

Women say:Sense of humor 24%Physical appearance: 21%

Intelligence: 16%

Integrity: 16%

Confidence: 15%

Professional success: 3%

Domestic skills: <5%

Financial success: negligible

Men say:Physical appearance: 33%

Sense of humor 19%Intelligence: 16%

Confidence: 12%

Integrity: 12%

Professional success: <3%

Domestic skills: 5%

Financial success: negligible

*According to eHarmony’s poll of 700,000+ members

THE TOP TEN

MUST HAVESIN RELATIONSHIPS

MENSense of Humor

ChemistryAffection

CommunicationLoyalty

Emotional HealthPassion

CharacterPatienceKindness

WOMEN Sense of Humor

ChemistryAffection

CommunicationEmotional Health

LoyaltyCharacter

ResponsibilityFamily LifeKindness

23456789

10

1

But no one is giving them what they want.

In 2012

Ace Metrix released

the biggest study ever of nationwide advertising

campaigns.

More than 6,500 ads.

They asked,What kind of Ads

are the most effective?

*January 2011 - March 2012

If you are equal on relevance and information funny always wins.

*http://www.acemetrix.com/spotlights/insights

The results. Sense of humor wins again.

BUT WAITThe study also identified

a big problem.

A funny ad only works if the viewer thinks

it is funny.

And every viewer has a different sense of humor.(we think that is a good thing.)

91% *Robert Half International

of executives believe a sense of humor is important for career advancement.

84% *Robert Half International

feel that people who use theirsense of humor do a better job.

According to the Bell Leadership Institute, the most desirable traits in a leaderare a strong work ethic and a sense of humor.

WHY? Are comedians better executives?

You are missing the point if you think that a sense of humor is just about telling jokes.

A SENSE OF HUMOR

IS ABOUT

AUTHENTICITY

Everybody wantsthe real

you.

Laughing.

It’s what everybody wants. But it’s hard to find.

Laflife is aboutto change that.

In a big way.

Laflife’s breakthrough

is a patent pending algorithm called the Humorater.

The Humorater makes a map of what makes you laugh.

*Hint: it is not

demographics, political preferences or cultural prejudices.

Our minds track change

constantly

in nanoseconds

(faster than we can think).

Our sense of humor is about confronting change.

If nothing changes,It can’t be funny.

Have youever noticed

how a jokechanges

from set up to punch line?

Your sense of humor is a way of relating

to change.

Everyone has a pattern they prefer

sort of like

a formula for what attracts you

and makes you laugh.

Our breakthrough is in understanding your unique perspective.

Really unique.

Like one in trillions.

It’s a recommendation engine.

It can do things no one else can do.

You start with the Laflife Sense of Humor Survey.

Rate 39 cartoons from 19 artists on a scale of 1 – 9.

Then you’re in.

Now Laflife will deliver a personalized stream of humor from our recommendation engine.

Just for you.

Laflife is

about who and what

clicks withyour

sense of

humor.

Team

• Bennett Johnston – Founder, CEO, Investor, Inventor• Chris Schmidt– Chief Product Officer• David Zbikowski – Senior Web Developer, Data Ninja, R, Full Stack• Charles Lemmon – Senior Web Developer, Postgres Ninja, Full Stack• Wadud Jandali – Web Developer, QA Ninja• Tim Smith – Front End Ninja

• Jef Loyola – Advisor, Marketing President & Creative Director, The-M-Line• Ruben Kleiman – Advisor, Algorithm and Product formerly Netflix Algorithm Scientist, Principal Scientist Apple• Sam Johnston –Ninja Designer, Second Grade