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![Page 1: TurkuToday.info presentation](https://reader038.fdocuments.net/reader038/viewer/2022100600/5564af6bd8b42a366c8b561f/html5/thumbnails/1.jpg)
- English news from Turun Sanomat - A strategy for the social web
Group NetZoom
Emma VappulaFrancesco GuiTereza SirovaRoger Melcior
Turku Today
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1. Mission
2.Turun Sanomat Background 3.TS web presence
4.Market analysis1.Target2.Channel3.Needings
5.The new product
6.External social web tools
7.Internal social web tools
Index of contents
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- Improve all the Turun Sanomat "online image", especially by using social web tools.
- Create a new product by Turun Sanomat:An english digital newspaper, especially for exchange students in Turku, exploting the possibilities of social tools and web 2.0.
Mission
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- Turun Sanomat (published since 1904) is the third largest 7-days newspaper in Finland
-They concentrate and published in Turku region
- It is read daily by about 280 000 people in age 24-44.
- They have 100 000 readers every week on their website(www.ts.fi) That presents: "menovinkit", blogs, weather, news, TS-tv
- The newspaper publishes two weekly supplements Treffi & Extra
- they have also a Facebook and Twitter account
Background
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●Turun Sanomat has to improve the presence in the Internet. For local and proximity topics is highly recommendable to have a solid presence in the Internet social networks.
●Social options like Facebook, Twitter are not sufficient: the challance for TS is to allow a bidirectional communication in the order to allow to the readers take part of editorial staff.
●TS blog network, Blogit has to be integrated in the structure of the newspaper and should have relation with the editorial staff.
TS web presence
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●TS has to improve the RSS channel http://www.ts.fi/online/rss.xml in the order to allow to the audience subscribe in a certain topic channel
●The discussion page http://www.ts.fi/keskustelut/index.html must be reconsider because utility of the tool is limitated.
TS web presence 2
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Target:
How big is the market?●Statistics from unversities:
1,176 foreing students, 409 exchange students (Turku University year 2008)
●Statistics from TYS7,300 residential places, approximately 1,000
international students. (year 2010)
Market analysis
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INTERNET is for sure the main channel of communication and information for exchange students. It's used for a large variety of activities.
FACEBOOK is the most used tool, some data:● Pancho Abo Akademy 1,200 friends, ● ESN Turku – Abo 990 members, ● ESN Uni Turku 940 members, ● ESN Abo Akademy 842 members, ● ESN IAC 340 members
Esn websites and mailing lists are used too● www.iac.tuas.fi● www.esnuniturku.fi● www.esnabo.eu
Market analysis 2 : the channel
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Similar online newspapers:● http://www.abounderrattelser.fi● http://www.unikankare.net● http://www.ovimagazine.com● http://www.universando.eu● http://btvnoticies.wordpress.com
Financial statements: ● Turun Sanomat could provide some resources● Voluntary work & content sharing● Collaboration with universities (Journalism faculty)● Use of open source and free softwares● Little revenues from advertisment (Google Ads)
Market analysis 3
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1. NEWS (articles, photo galleries, short video or radio reports) - Local news in English - News from the world
2. CALENDAR (culture, sports, fun, parties, trips etc) - Informations about current and future events- Reports and feedbacks of past events
3. KNOW THE CITY (maps and descriptions)- Info about Turku and surroundings - Student map
4. BUY OR SELL (advertisments or online auction)- Housing - Bikes - Other stuff
5. SHARE EXPERIENCES (info and advices from former or current students)
- Living – Studying - Travelling - Other....
Needings of the target
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http://prezi.com/0rve6uyucv--/turku-today
Social web tools
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Social web tools are very useful for almost all the companies, especially when all the people don't work in one place
Which tools can be used and why? ●Sharing of documents, sounds, pictures, videos etc●Documents co-creating●Chats, messages●Voice and Video conferences●Shared calendar and alerts
Social web tools 2: internal
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PS: Waiting for the final product we invite you to visit
(and possibly interact) the websitewww.turkutoday.info
And join Turku Today's Facebook page:http://www.facebook.com/pages/Turku-Today
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