Turku 2011European Capital of Culture

Jukka Saukkolin

Research & Development Manager

Culture Does Good: Well-being and Communality

Turku 2011

Turku

Tallinn•

•

DECISION No 1622/2006/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL

• The decision covers the years 2007-2019

• Every city has to present and realise a specifically created cultural programme with a European dimension based principally on cultural cooperation

• Highlight cultural diversity in Europe• Foster cooperation between cultural operators, artists and cities• Highlight the common aspects of European cultures

• Alongside with the ’European dimension’ the cultural programme must realise ’City and Citizens’ entity.

• Foster the participation of the citizens• Be sustainable and an integral part of the long term

cultural and social development of the city

The Bidding Process 2005-2007

Long and wide preparation process

- thousands involved

- unanimous decision

Turku 2011 Strategy

Turku 2011 Principles - ’grounded theory’

• Broad definition of ’culture’

• Encounters and new cross-sectoral cooperation

• Communality and wide participation

• Long-term impacts and city development

• Goals: • Foster creative industries and infrastructures• Strenghten international cooperation• Provide well-being through culture

Official nomination November 2007

Open call for projects in 2008- over 1000 applications submitted

Avajaiset 15.1.2011

The Grand Opening

Turku 2011 Programme

• The programme is an entity made up of approx. 160 projects. About 75 % of the programme projects have been selected from the open call

• The projects produce approx. 5000 events of which 3500 are open for all audiences

• Nearly 15.000 people will take part in the projects as employees, trainees or volunteers. About 80 % from Turku and the region, about 10 % from other parts of Finland and about 10 % mostly from other European countries

• Over 60 different countries are represented in the projects

• Including exhibitions, performances, concerts, public art, seminars and conferences etc

Culture does good…

… for the city’s dynamism and creativity – for creative industries. In cultural cities things are made to happen and activities abound.

… for the city’s attractiveness – for internationality. People are willing to spend time in cities of culture and come back again and again.

… for the city’s residents and urban communities. Culture has positive impacts on health and well-being, and art is an important channel foremotions, self-expressions and communication

Communality is at the heart of every positive impacts culturehas on the city and its residents.

Six different approaches to the theme

Turku 2011 Well-being Programme projects (over 60

projects total) focus on the topics of well-being and health

as well as the underlying principle of communality in the

following themes:

• Cultural Encounters and Interaction

• Cultural Exercise and Active Participation

• Mental Health

• Healing Power of Storytelling

• Culture at Your Reach

• Environment and Ecology

Turku 2011 Evaluation Programme 2010-2016

Project Examples

The NeighbourhoodWeeks

Cultural Encounters and Interaction

Cultural Exercise and Participation

Hair

Participation and Communality

Many Stories of Being

Mental Health

Verso:Literary Art

For Children

Healing Power of Storytelling

Individual cultural plans for people in senior housing

Culture at your Reach

Turku 2011 -kulttuuriohjelma ja hyvinvointiEnvironment

Flux Aura

Research Projects

New Professorship in Cultural Research

On Health and Wellbeing

Combining research of 4 Faculties

Turku 2011 Evaluation Programme 2010-2016

29

Turku 2011

National Surveys 2009-2011

The people who are more active culturally tend to have better quality of life (Taloustutkimus

2011)

City of Cultural Well-Being

EViva!Preventive Stimulative Leisure

Time Action Programme2011-2014

Kulttuuri-, liikunta- ja nuorisotoimi

33Turku 2011 -kulttuuripääkaupunkiSyyskuu 2011

T-7614 MT/np/sas

Toteutuneet osallistumiset Turku 2011 vuoden tapahtumiin: OSALLISTUMISKERTOINA

Light (n=77)

Medium (n=410)

Heavy (n=273)

Kulttuurin kuluttaminen

Muu Suomi (n=179)

Muu Varsinais-Suomi (n=173)

Turku (n=410)

Asuinpaikka

Kaikki osallistuneet (n=762)

0 20 40 60 80 100

%

47 20 13 5 8 8

12 16 22 12 16 22

28 19 22 6 14 11

63 22 7 3 3 2

36 27 9 7 7 14

54 14 15 4 9 3

58 27 15

1 kerran 2 kertaa 3 kertaa 4 kertaa 5 kertaa 6+ kertaa

2,69

4,95

3,61

1,72

3,47

2,21

1,62

Keski-arvo

"Kuinka monena eri kertana olette osallistunut Turun kulttuuripääkaupunkivuodentilaisuuksiin, tapahtumiin tai vieraillut Turku 2011 -kulttuurikohteissa?"

Suomalaiset 15–79-vuotiaat, tapahtumiin osallistuneet

Estim.

1 419 000

328 000

572 000

517 000

754 000

609 000

53 000

Number of times of visits to Turku 2011 events

”How many separate times have you visited Turku 2011 events of Turku cultural sites?”

34Turku 2011 -kulttuuripääkaupunkiSyyskuu 2011

T-7614 MT/np/sas

Kokemukset Turku 2011 vuoden tapahtumista

Ei lainkaan (n=60)

Melko vähän (n=55)

EI paljon eikä vähän (n=86)

Melko paljon (n=94)

Erittäin paljon (n=57)

Muualla kuin Turussa asuvat: Turku 2011 vuosi vaikutti päätökseen vierailla Turussa

40 + v. (n=274)

Alle 40 v. (n=136)

Mies (n=179)

Nainen (n=231)

Turkulaiset

Muu Suomi (n=179)

Muu Varsinais-Suomi (n=173)

Turku (n=410)

Asuinpaikka

Kaikki (n=762)

0 20 40 60 80 100

%

36 52 9 3

30 57 10 4

34 39 17 10

38 54 7 1

34 58 7 1

24 55 12 8 1

27 59 6 8

31 55 12 1

63 35 2

52 45 3

29 56 11 5

27 60 13

18 58 17 6

5) Erittäinpositiiviset

4) Melkopositiiviset

3) Ei positiiviseteikä negatiiviset

2) Melkonegatiiviset

1) Erittäinnegatiiviset

4,20

4,11

3,95

4,30

4,25

3,94

4,04

4,16

4,60

4,49

4,07

4,14

3,89

Keskiarvo5–1

"Millaiset kokemukset Teillä yleisesti on niistä kulttuuripääkaupunkivuoden tapahtumista jatilaisuuksista, joihin olette osallistunut ja Turku 2011 -kulttuurikohteista, joissa olette vieraillut?Ovatko ne..."

Suomalaiset 15–79-vuotiaat, tapahtumiin tammi-elokuussa osallistuneet

= melkopositii-viset

Experiences of Turku 2011 events”What are your experiences in general of the Turku 2011 events that you have visited and the Turku 2011 cultural sites that you have visited?

Are they…”

Corporate Partners of the Turku 2011 Foundation

Some possible long-term impacts

• Well-being: The importance of culture for urban development and for the wellbeing of individuals and communities will be understood more widely. Attitudes towards culture will freshen up and the level of cultural activity will rise.

• Creative industries: The infrastructures of creative industries andthe whole cultural field in Turku and the region will strengthen. The new networks between culture and other sectors will carry on.

• Internationality: The cultural actors and the city have gained many new international contacts which will make the cultural work in the region even more international in the future.