Turkish marketing lessons and disasters
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Transcript of Turkish marketing lessons and disasters
![Page 1: Turkish marketing lessons and disasters](https://reader036.fdocuments.net/reader036/viewer/2022081520/58efcf5a1a28abbd6f8b4567/html5/thumbnails/1.jpg)
Turkish MarketingA few lessons learnt in Turkey
Aug 2016
@thibautr
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Key marketing principles
Branding
Differentiation
Segment, target, positioning
Finding your voice
Start a blog
Green is the new black
Extend your brand
Measure & improve
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BrandingPicking a name for your brand carefully
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Differentiation
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The original
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The classic
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The Petit Beurre / Pötibör
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The Pötibör (full stop)
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The Etibör
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The Upgrade to your Apple Watch
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Because Fish ponds are so last year in parks
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Segment, target, positioning(Go Broad)
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Mosque, Panty’s , Patisserie, Cafe, modesty...
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Segment, target, positioning(interest)
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A football fan is a football fan whatever team they support
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Segment, target, positioning(psychology)
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Segment, target, positioning(generational)
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The new female consumer: make-up and drinking games
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Segment, target, positioning(hobbies)
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The new male consumer: chess and ...
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The new male consumer: chess and drinking game
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Finding your voice
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The Turkish Latin pun!
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Start a blog!
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Yes you are… oh wait I am confused!
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Green is the new black
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If you love your football club put your trash in their branded bins!
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Brand extension
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KPIsKey Performance Indicators
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The guarantee of 100% clean toilets!
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Only one way to reach our targets!
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Thank you!
@thibautr