Turkey – Media Industry

Profile

Country Profile

August 2009

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ABOUT THE AUTHOR This report is published by Heernet Ventures Limited. The company provides research, analysis and advisory services to the global media industry and operates the media industry research website, G2Mi.com. For further details on Heernet Ventures, please visit the company website, heernet.com.

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Table of Contents

COUNTRY PROFILE

MEDIA MARKET CHARACTERISTICS

ADVERTISING ANALYSIS

TOTAL ADSPEND ANALYSIS

ADSPEND ANALYSIS BY MEDIA

TOP ADVERTISING CATEGORIES

2009 INTERIM DATA

SECTOR PROFILES

TELEVISION

Overview

Audience share analysis

Adspend analysis

RADIO

NEWSPAPERS

Overview

Market size and structure

Adspend analysis

ONLINE MEDIA

MAGAZINES

OUTDOOR ADVERTISING

TELECOMS ENVIRONMENT

FOREIGN INVESTMENT

COMPANY PROFILES

CUKUROVA GROUP

Activities

Management

Media operations

DOGAN YAYIN HOLDING

Group profile

Newspaper Publishing

Magazine and book publishing

Television Broadcasting

Online media

Other media operations

Non-media operations

DOGUS GROUP

Group profile

Media operations

IHLAS HOLDING

Group profile

Activities

Financials

Management and ownership

Media operations

Table of Figures

FIGURE 1. KEY MACROECONOMIC DATA

FIGURE 2. EMPLOYED POPULATION

FIGURE 3. MAP OF TURKEY

FIGURE 4. GDP GROWTH (1998-2008)

FIGURE 5. MEDIA REGULATORY ENVIRONMENT

FIGURE 6. ADSPEND GROWTH (2000 – 2008)

FIGURE 7. ADSPEND GROWTH (1996 – 2008)

FIGURE 8. ADSPEND GROWTH (Q1 2006-Q1 2009)

FIGURE 9. TURKISH ADVERTISING DATA (2004-2006, ZENITH OPTIMEDIA)

FIGURE 10. TURKISH ADVERTISING DATA (2004-2008)

FIGURE 11. TURKISH QUARTERLY ADSPEND DATA BY MEDIA (Q1 2007 – Q1 2009)

FIGURE 12. ADSPEND ANALYSIS (% CAGR, 2004 – 08)

FIGURE 13. ADSPEND ANALYSIS (ADSPEND BY MEDIA TYPE, 2008)

FIGURE 14. TOP ADVERTISING CATEGORIES (2005 - 08)

FIGURE 15. ADSPEND BY MEDIA (Q1 2009)

FIGURE 16. TELEVISION, HOUSEHOLDS

FIGURE 17. TELEVISION, ADSPEND (2004 – 08)

FIGURE 18. TELEVISION, MAJOR BROADCASTERS

FIGURE 19. TELEVISION, CHANNELS BY GEOGRAPHIC REACH

FIGURE 20. TELEVISION, CHANNELS BY SEGMENT

FIGURE 21. TELEVISION, % SHARE BY TV PLATFORM

FIGURE 22. TELEVISION, PENETRATION BY TV PLATFORM TYPE

FIGURE 23. TELEVISION, AUDIENCE SHARE ANALYSIS (PRIMETIME, 2002 – Q1 09)

FIGURE 24. TELEVISION, AUDIENCE SHARE ANALYSIS (ALL DAY, 2002 – Q1 09)

FIGURE 25. TELEVISION, ADSPEND MARKET SHARE OF MAJOR PLAYERS

FIGURE 26. TELEVISION, AD REVENUES OF THEMATIC CHANNELS (2006 – 09)

FIGURE 27. TELEVISION, TOP ADVERTISING CATEGORIES (2008)

FIGURE 28. RADIO, MAJOR PLAYERS

FIGURE 29. RADIO, CHANNELS BY GEOGRAPHIC REACH

FIGURE 30. NEWSPAPERS, MAJOR PLAYERS

FIGURE 31. NEWSPAPERS, TOTAL DAILY CIRCULATION (2003 – Q1 09)

FIGURE 32. NEWSPAPERS, LEADING TITLES (BY DAILY SALES)

FIGURE 33. NEWSPAPERS, PUBLISHERS’ MARKET SHARE (BY TOTAL CIRCULATION)

FIGURE 34. NEWSPAPERS, ADSPEND GROWTH (2000 – 10E)

FIGURE 35. NEWSPAPERS, TOP ADVERTISING CATEGORIES (2008)

FIGURE 36. INTERNET ADSPEND (2004 – 08)

FIGURE 37. INTERNET SUBSCRIBER DATA

FIGURE 38. E-COMMERCE MARKET VOLUME (2006 – 09E)

FIGURE 39. DEMOGRAPHICS OF INTERNET USERS (2007)

FIGURE 40. LEADING WEBSITES IN TURKEY

FIGURE 41. MAGAZINE PUBLISHERS

FIGURE 42. MARKET SHARE OF PUBLISHERS (CIRCULATION)

FIGURE 43. DOGAN BURDA GROUP INFORMATION

FIGURE 44. MAGAZINES, CIRCULATION TRENDS (2003-2008)

FIGURE 45. MAGAZINES, CIRCULATION TRENDS (Q1 08 – Q1 09)

FIGURE 46. OUTDOOR ADVERTISING, ADSPEND (2004 – 08)

FIGURE 47. TOP ADVERTISERS IN OUTDOOR ADVERTISING

FIGURE 48. STROER GROUP DATA

FIGURE 49. MOBILE SUBSCRIBER BASE

FIGURE 50. MOBILE TELECOMS, SUBSCRIBER BASE BY OPERATOR

FIGURE 51. MOBILE TELECOMS, MARKET SHARE OF MAJOR OPERATORS (2008)

FIGURE 52. MOBILE TELECOMS, ARPU TRENDS (2007 – 09)

FIGURE 53. TURKISH TELECOM, VODAFONE’S SUBSCRIBER BASE

FIGURE 54. FOREIGN INVESTMENT RULES

FIGURE 55. RECENT INVESTMENTS AND TRANSACTIONS

FIGURE 56. CUKUROVA GROUP, KEY DEVELOPMENTS

FIGURE 57. CUKUROVA GROUP, KEY ACTIVITIES (MEDIA)

FIGURE 58. CUKUROVA GROUP, KEY MANAGEMENT

FIGURE 59. CUKUROVA GROUP, NEWSPAPER TITLES

FIGURE 60. CUKUROVA GROUP, NEWSPAPER CIRCULATION

FIGURE 61. CUKUROVA GROUP, MAGAZINE TITLES

FIGURE 62. CUKUROVA GROUP, TELEVISION CHANNELS

FIGURE 63. CUKUROVA GROUP, RADIO CHANNELS

FIGURE 64. DOGAN YAYIN HOLDING, SUMMARY FINANCIALS

FIGURE 65. DOGAN YAYIN HOLDING, KEY DEVELOPMENTS

FIGURE 66. DOGAN YAYIN HOLDING, KEY ACTIVITIES

FIGURE 67. DOGAN YAYIN HOLDING, BASIC FINANCIAL INFORMATION

FIGURE 68. DOGAN YAYIN HOLDING, REVENUE BY SEGMENT

FIGURE 69. DOGAN YAYIN HOLDING, KEY TRANSACTIONS

FIGURE 70. DOGAN YAYIN HOLDING, KEY MANAGEMENT

FIGURE 71. DOGAN YAYIN HOLDING, SHAREHOLDING STRUCTURE

FIGURE 72. DOGAN YAYIN HOLDING, NEWSPAPER TITLES

FIGURE 73. HURRIYET GAZETECILIK, INTERNATIONAL OPERATIONS

FIGURE 74. HURRIYET GAZETECILIK, HURRIYET NEWSPAPER SUPPLEMENTS

FIGURE 75. DOGAN GAZETECILIK, MILLIYET NEWSPAPER SUPPLEMENTS

FIGURE 76. DOGAN YAYIN HOLDING, NEWSPAPER CIRCULATION BY TITLE (2003 – 08)

FIGURE 77. HURRIYET GAZETECILIK, SUMMARY FINANCIALS (2004 – 08)

FIGURE 78. HURRIYET GAZETECILIK, REVENUE SEGEMENTATION (2004 – 08)

FIGURE 79. DOGAN GAZETECILIK, SUMMARY FINANCIALS (2004 – 07)

FIGURE 80. DOGAN GAZETECILIK, REVENUE BY NEWSPAPER TITLE (2004 – 07)

FIGURE 81. DOGAN GAZETECILIK, REVENUE SEGMENTATION (2004 – 07)

FIGURE 82. DOGAN BURDA, MAGAZINE TITLES

FIGURE 83. DOGAN BURDA, MAGAZINE CIRCULATION

FIGURE 84. DOGAN BURDA, SUMMARY FINANCIALS (2006 – 08)

FIGURE 85. DOGAN BURDA, REVENUE SEGMENTATION (2006 – 08)

FIGURE 86. DOGAN BURDA, KEY MANAGEMENT

FIGURE 87. DOGAN TV GROUP, TELEVISION CHANNELS

FIGURE 88. DOGAN TV GROUP, TELEVISION CHANNEL AUDIENCE SHARE

FIGURE 89. DOGAN TV GROUP, KANAL D ROMANIA (AUDIENCE SHARE)

FIGURE 90. DOGAN YAYIN HOLDING, D-SMART PACKAGE OFFERING

FIGURE 91. DOGAN YAYIN HOLDING, D-SMART SUBSCRIBER BASE (2007 - 08)

FIGURE 92. DOGAN YAYIN HOLDING, RADIO CHANNELS

FIGURE 93. DOGAN YAYIN HOLDING, PRODUCTION SUBSIDIARIES

FIGURE 94. DOGAN YAYIN HOLDING, WEBSITES

FIGURE 95. DOGAN TELEKOM, TELECOM SERVICES

FIGURE 96. DOGUS GROUP, SUMMARY FINANCIALS

FIGURE 97. DOGUS GROUP, KEY DEVELOPMENTS

FIGURE 98. DOGUS GROUP, KEY ACTIVITIES (MEDIA)

FIGURE 99. DOGUS GROUP, SUMMARY FINANCIALS

FIGURE 100. DOGUS GROUP, REVENUE SEGMENTATION

FIGURE 101. DOGUS GROUP, KEY TRANSACTIONS

FIGURE 102. DOGUS GROUP, KEY MANAGEMENT

FIGURE 103. DOGUS GROUP, MAGAZINE TITLES

FIGURE 104. DOGUS GROUP, TELEVISION CHANNELS

FIGURE 105. DOGUS GROUP, RADIO CHANNELS

FIGURE 106. DOGUS GROUP, WEBSITES

FIGURE 107. IHLAS HOLDING AS, SUMMARY FINANCIALS

FIGURE 108. IHLAS HOLDING AS, KEY DEVELOPMENTS

FIGURE 109. IHLAS HOLDING A.S, KEY SUBSIDIARIES

FIGURE 110. IHLAS HOLDING AS, SUMMARY FINANCIALS

FIGURE 111. IHLAS HOLDING AS, REVENUE SEGMENTATION

FIGURE 112. IHLAS HOLDING A.S, KEY TRANSACTIONS

FIGURE 113. IHLAS HOLDING A.S, KEY MANAGEMENT

FIGURE 114. IHLAS HOLDING A.S, SHAREHOLDING STRUCTURE

FIGURE 115. IHLAS YAYIN HOLDING, PRINT VOLUMES OF TURKIYE NEWSPAPER

FIGURE 116. IHLAS YAYIN HOLDING, CIRCULATION OF TURKIYE NEWSPAPER

The Turkish media industry is one of the most attractive media markets in the world. With its

strong economic growth, large and growing urban population and high literacy rates, Turkey is one

of the most exciting destinations for investment in the media segment. This report provides a

comprehensive overview of the Turkish media market covering the market size and structure of

each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online

media). It also includes detailed profiles of leading Brazil companies such as Dogan Yayin

Holdings, Dogus Group and Ilhas Holdings. The report is 87 pages in length and has 116 tables and

charts.

Introduction

Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media

industry. The profiles are an essential tool for media industry professionals and advisors seeking an

up to date overview of the size, structure and competitive environment of a country’s media

industry.

Contents

The profiles contain: an economic and demographic country overview; historic and current adspend

analysis by media; descriptions of the key industry segments such as television, newspapers, radio,

magazines and online media. For each industry segment, there is market size and structure data

including information on reach and usage for leading players and products.

Industry Expertise

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research which is comprehensive, up to date and insightful. In addition to its industry reports and

research, the company also operates the Global Media Market Intelligence website (G2Mi.com)

which carries a wide range of information and analysis on the global media industry.

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base includes leading media companies, private equity firms and investment banks.

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To order this report, please

visit shop.g2mi.com

+44 208 180 7223

f reports and market data on the global media industry. Details on the

publications can be viewed at our online research shop (shop.g2mi.com).

publications, we can undertake bespoke research and consulting assignments for clients.

base includes leading media companies, private equity firms and investment banks.

Contact details: Tel: +44 (0) 208 180 7223 | Email: service@g2mi.com | Offices in London and Gurgaon (India)

To order this report, please

+44 208 180 7223

f reports and market data on the global media industry. Details on the

In addition to our

publications, we can undertake bespoke research and consulting assignments for clients. Our client

base includes leading media companies, private equity firms and investment banks.

Contact details: Tel: +44 (0) 208 180 7223 | Email: service@g2mi.com | Offices in London and Gurgaon (India)