Turbo Taco
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Transcript of Turbo Taco
Who is Turbo Taco?Inspired by Californian surfing communities
Turbo taco is a quick service food truck serving fresh and sustainable tacos
Retention of customers difficult
Inconsistent hours
Inconsistent locations
Business goals and Priorities
Goal: $200,000 revenue in food sales
BP 1: Acquisition of new consumers
BP 2: Customer retention
$100,000 from acquisition and retention each
Customer Life Cycle● Targeting: Young adults
● Awareness
○ This stage comes first
○ Truck is like a “moving billboard”
● Trial
○ Goal is sales and that comes from trial
○ Getting to trial quickly
● Loyalty
○ Its tough while on the move
○ Word of mouth from our loyal customers is important
Website- BrainstormingPriority 1
Priority 2
Online Advertising- Brainstorming
Priority 1
Priority 2
Email- BrainstormingPriority 1
Priority 2
Social Media- Brainstorming
Priority 1
Priority 2
Mobile- BrainstormingPriority 1
Priority 2
Prioritization BP 1
Prioritization BP 2
Marketing Plan- Business Priority 1
Marketing Plan- Business Priority 2
Potential Website - Homepage
Potential Website - menu
Potential Website - detailed menu
Potential Website - Locator
Potential Website - Event Calendar
Potential Website - Catering
Thank You