Turbo Taco

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Transcript of Turbo Taco

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Who is Turbo Taco?Inspired by Californian surfing communities

Turbo taco is a quick service food truck serving fresh and sustainable tacos

Retention of customers difficult

Inconsistent hours

Inconsistent locations

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Business goals and Priorities

Goal: $200,000 revenue in food sales

BP 1: Acquisition of new consumers

BP 2: Customer retention

$100,000 from acquisition and retention each

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Customer Life Cycle● Targeting: Young adults

● Awareness

○ This stage comes first

○ Truck is like a “moving billboard”

● Trial

○ Goal is sales and that comes from trial

○ Getting to trial quickly

● Loyalty

○ Its tough while on the move

○ Word of mouth from our loyal customers is important

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Website- BrainstormingPriority 1

Priority 2

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Online Advertising- Brainstorming

Priority 1

Priority 2

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Email- BrainstormingPriority 1

Priority 2

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Social Media- Brainstorming

Priority 1

Priority 2

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Mobile- BrainstormingPriority 1

Priority 2

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Prioritization BP 1

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Prioritization BP 2

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Marketing Plan- Business Priority 1

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Marketing Plan- Business Priority 2

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Potential Website - Homepage

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Potential Website - menu

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Potential Website - detailed menu

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Potential Website - Locator

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Potential Website - Event Calendar

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Potential Website - Catering

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Thank You