Tupeka Kore Aotearoa 2020

Free from tobacco

Robert Beaglehole

Story line: tobacco control

• A personal and a public health issue

• The impact of the tobacco industry

• The Vision is achievable

• Our task

• The global context – tobacco, other issues

The impact of the tobacco industry

• 200,000 deaths caused by tobacco since 1945; 75% middle-aged men;

• $2 billion health-care costs 2009;

• Currently 600,000 smokers

• 300,000 will die from tobacco;

• 80% want to stop;

• 250,000 deaths can be prevented

Free from tobacco by 2020 (Goal: under 5%)

Protect children: priorities

• Tobacco retail displays banned - 2010

• Plain packaging and graphic warnings – 2012

• License and limit retailers - 2011

• Extend smokefree places - ongoing

Reduce supply and demand: priorities

• Tax increases – annually

• Full equalisation - annually

• Ban duty-free sales – 2012

• Control supply and nicotine – from 2013

Increase successful quitting: priorities (esp. Māori)

• Increase range and availability of quitting options - ongoing

• Increase engagement of health sector-ongoing

• Expand and meet health care targets - ongoing

Support current initiatives

Hon Min. Tariana Turia - response to consultation

Māori Affairs Select Committee report

Encourage a strong

long-term Government

response by mobilising

all partners

Inquiry into the tobacco industry in Aotearoa and the consequences of

tobacco use for Māori

Report of the Māori Affairs CommitteeForty-ninth Parliament

(Hon Tau Henare, Chairperson)

November 2010 Presented to the House of Representatives

A major step forward - focus on:• Price (“Tax is the #1 deterrent … we will keep doing that.” John Key, PM• Promotion• Cessation• Supply and nicotine

Our task: support current initiatives

• Encourage strong Government response

• Mobilise all partners, old and new

• Keep focussed on key priorities

• Press for legislated 2025 goal – free from tobacco

Global impact of tobacco industry

Will kill 1 billion this century

Killed 100 million last century

In force since 2005;

169 countries ratified

But only 10% of world’s population effectively covered by FCTC interventions

WHO Framework Convention on Tobacco Control (FCTC)

New Zealand and then the world

2050