BRIEF 1: TUNGSTEN OUGD301

Ben Harwood BA Hons Graphic DesignLeeds College of Art

01 / 04

BRIEF 1: TUNGSTEN OUGD301

Ben Harwood BA Hons Graphic DesignLeeds College of Art

01 / 04

Brief The brief was to create an exhibtion that featured one or more photographers and create the branding and identity for the exhibition.

Concept The exhibition features some of the best and most interest-ing photography from the past that was shot with tungsten lighting. Tungsten is a type of incandescent lighting using a bulb with a filament made of the metal tungsten, as opposed to, say, carbon or platinum.

The lighting has two colour temperatures: high temperatures give off a blue light and low temperatures a red light. The identity was created by shining tungsten lights through red and blue coloured perspex.

Tags

OUGD301, Brief 1: Yin Yang

Tags OUGD301, Brief 1: Yin Yang

Admission Tickets Using the identity from the perspec and applying it to the admission tickets they match the branding of the exhibition. The admission tickets will be assigned randomly as blue or red.

Stock

A variety of stocks are used for the printed collateral. For the photographic elements a satin stock. For some aspects of the publication tracing paper was used and on the remain-der cartridge paper to save on costs.

BRIEF 1: TUNGSTEN OUGD301

Ben Harwood BA Hons Graphic DesignLeeds College of Art

02 / 04

Publication and Printed Collateral The main printed aspect of the brief was a free publication that could be picked up detailing where to find the exhibition, who was exhibiting and what was to be expected.

Tags

OUGD301, Brief 1: Yin Yang

Venue The venue for the exhibition will be in the gallery of Leeds College of Artt. Tihs will allow for news of the exhibiton to be spread effectiveley via word of mouth and keep costs low. Flyers will be distributed accordingly.

Specific Inviations A limited number of laser cut perspex invitations will be mailed out to a specific list of people that Tungsten thinks would be interested in the exhibition and previous visitors to the venue also.

Promotional Material and Wayfinding All of the wayfinding within the exhibition will be laser cut perspex to match the identity of the rest of the exhibition. Signs to the toilets, the exhibition and the cafe will be cut in this medium.

BRIEF 1: TUNGSTEN OUGD301

Ben Harwood BA Hons Graphic DesignLeeds College of Art

03 / 04

INDULGE IN LIGHT FRAGRANT HINTS OF VANILLA

AND OAK WITH AROMA’S SPRING 2012 EDITIONINDULGE IN DELICATE NOTES OF UNRIPENED PEAR &

HINTS OF OAK WITH AROMA”S SUMMER 2012 EDITION

with

A R O M A

Tags OUGD301, Brief 1: Yin Yang

Toungesten A further aspect of the website will be aptly named toung-esten and will be a place where people who have been to the exhibition can discuss the works on show.

Social Media Tungsten will have an active Facebook and Twitter account which will continuously update the state of the exhibition, who is exhibiting and how long it will continue to run for.

Digital Presence Tungsten will have a strong digital presence where a downloadable copy of the publication will be available. The website will also host links to tungsten’s various social media aspects.

BRIEF 1: TUNGSTEN OUGD301

Ben Harwood BA Hons Graphic DesignLeeds College of Art

04 / 04

Tungsten

ExhibitionTungsten is an exhibition the celebrate the use of tungsten lighting featuring some of the best photographers of its period.

3rd - 8th December £3.00 Leeds College of Art

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Tungsten@tungstenAn exhibition celebrating tungsten lighting featuringsome of the best photographers from its period.We’re also at @leedscollegeofartUnited Kingdom - http://www.tungsten.co.uk

Tungsten @tungsten

Tungsten @tungsten

Tungsten @tungsten