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THIS DOCUMENT IS FOR INTERNAL TRAINING PURPOSES ONLY.

TUNDRA LIMITEDCrewMax 5.7L 4x4 $44,195* MSRP1

VS 1500 LARAMIE Crew Cab 5.7L 4x4

$47,245* MSRP KEY ADVANTAGES

At $44,195, Tundra Limited has a lower MSRP1 than 1500 Laramie, which has an MSRP of $47,295 when equipped with the HEMI V8 engine

Tundra's cabin offers eight airbags2 — including driver and front passenger knee airbags; 1500 is equipped with six airbags

With Tundra Limited's Entune™ Premium Audio, integrated navigation3 is a standard feature; navigation is extra for 1500 Laramie

Entune® App Suite4, CD player and HD Radio™5 offer standard funtionalities for Tundra Limited that are either unavailable or added cost for 1500 Laramie

Tundra gets two years or 25,000 miles of the ToyotaCare no cost maintenance plan6, a service not available for any Ram vehicles

1500 Laramie's HEMI engine outputs more peak horsepower and torque (395 hp, 410 lb.-ft.) than Tundra Limited (381 hp, 401 lb.-ft.)

At 15/21/17 mpg (city/hwy/comb), 1500 Laramie offers better fuel economy estimates than Tundra Limited, which is rated 13/17/15 mpg7

Ram 1500 Laramie comes equipped with an eight-speed automatic transmission, while Tundra Limited is outfitted with a six-speed unit

1500 Laramie features a nine-speaker audio system from Alpine®, whereas Tundra Limited's JBL®-branded system is an extra-cost upgrade

Ram offers five years (or 60,000 miles) of roadside assistance, which exceeds Tundra's unlimited-mileage, two-year coverage period8

2017 TUNDRA LIMITED 2017 1500 LARAMIE

Engine 5.7L V8 DOHC 32-valve with Dual VVT-i 5.7L HEMI V8 OHV 16-valve with VVT

Transmission 6-speed automatic 8-speed automatic

Horsepower 381 @ 6000 rpm m 395 @ 5600 rpm

Torque 401 lb.-ft. @ 4600 rpm m 410 lb.-ft. @ 3950 rpm

EPA-Est. MPG 13/17/15 (city/hwy/comb)7 m 15/21/17 (city/hwy/comb)

Approach/Departure Angle 26.0°/16.0° 23.9°/22.1°

Payload 1,530 lbs.9 1,510 lbs.

Towing Capacity 8,900 lbs.10 7,990 lbs.; 10,140 lbs. (3.92 axle, MSRP $95)

Curb Weight 5,670 lbs. m 5,341 lbs.

Airbags m 82 6

= Advantage

QUICK SPECS

* $45,495 + $1,750 (5.7L V8 + 8AT)* Pricing as of December 2016

COMPETITIVECOMPARISONEDGE 2017 TOYOTA TUNDRA VS

2017 RAM 1500DEC2016

2

Full Tundra Specs

ADDITIONAL RESOURCES

TOP TEN FEATURES

The Ram line of pickup trucks offers a lot in the way of value, as the 1500 Laramie model demonstrates here. Still, it can't beat Toyota's Tundra Limited when it comes to delivering a well-rounded, well-equipped package at an affordable price. From integrated navigation3 to driver and front passenger knee airbags2, Tundra Limited comes standard with a number of valuable features that are unavailable or extra on 1500 Laramie, and it does so while offering a lower MSRP1. And to top it all off, Tundra comes with the two-year, 25,000-mile ToyotaCare No Cost Maintenance Plan6.

THIRD PARTY REVIEWS

... Tundra does indeed offer truck buyers an awful lot to value ... the CrewMax is legitimately sprawl-out com-fortable ... ”– Edmunds.com | Read Article

… the 2016 Toyota Tundra pickup owns a resume load-ed with accolades for ruggedness, dependability and strong resale. Its styling is bold and, on upper trims, the Tundra's interior is downright plush. ”– Kelley Blue Book | Read Article

If you plan on frequenting four-wheel drive trails, the Tundra will work for you. ”– U.S. News & World Report | Read Article

VALUE STORY

EDMUNDS TRUE COST TO OWN

2017 TUNDRA LIMITED

• Entune™ Premium Audio with Integrated Navigation3 and App Suite

• Entune™ Premium JBL® Audio with Integrated Navigation3 and App Suite (MSRP $785)

Integrated backup camera17

Automatic dual-zone climate control

Leather-trimmed and heated front bucket seats; 10-way power driver's seat and 4-way power front passenger seat

Power tilt/slide moonroof with sliding sunshade (MSRP $850)

Blind Spot Monitor18 with Rear Cross-Traffic Alert19 (inc. in Limited Premium Package, MSRP $1,065)

Front and rear parking assist sonar20 (inc. in Limited Premium Package, MSRP $1,065)

Integrated trailer brake controller

Trailer Sway Control (TSC)21

38-gallon fuel tank

2017 1500 LARAMIE

• Uconnect® 8.4 with 8.4-inch touchscreen display

• Uconnect® 8.4 NAV with navigation (MSRP $795)

Alpine® audio system with 9 speakers

Memory preset system for seats, mirrors, pedals and radio stations

Leather-trimmed and heated/ventilated 40/20/40-split front bench seats; 10-way power driver's seat and 6-way power front passenger seat

Remote Start System (MSRP $245)

Auto high-beam headlamp control (inc. in Convenience Group, MSRP $545)

Power-adjustable, heated, auto-dimming, power-folding side mirrors with memory, courtesy lamp and turn signal

Active-Level four-corner air suspension (MSRP $1,715)

Trailer brake controller (MSRP $235)

ParkSense™ front and rear park assist (MSRP $445)

2016 Tundra Double Cab Models was named a

Lowest Ownership Costs winner IntelliChoice13

2016 Tundra Regular Cab Models was named a

Lowest Maintenance Costs winner IntelliChoice14

Over 90% of all Toyota Tundras Sold Over the

Last 15 Years Are Still on the Road15

For seven years running, no other truck in its class has

had more US/Canadian parts content than Tundra16

2016 Tundra CrewMax Models was named a Best Overall Value IntelliChoice12

2016 Best Resale Value: Full Size Pickup Truck 2016 Kelly Blue Book -

all trim levels11

2016 TUNDRA LIMITED 2016 1500 LARAMIE

5-Ye

ar C

ost

Depreciation: $18,920 Depreciation: $18,965

Fuel: $14,387 m Fuel: $12,690

Maintenance: $5,793 m Maintenance: $4,127

Repair: $887 Repair: $1,043

Total Ownership: $56,229 m Total Ownership: $53,574Advantage of $2,655

Value Rating: Excellent Value Rating: Excellent

Red Text = Extra Cost

COMPETITIVECOMPARISONEDGE 2017 TOYOTA TUNDRA VS

2017 RAM 1500DEC2016

SPECIFICATIONCOMPARISON

DEC2016HEAD TO HEAD 2017 TUNDRA

SPECIFICATIONS2017 TOYOTA TUNDRA (4x4, CREWMAX, SHORT BED) 2017 RAM 1500 (4x4, CREW CAB, SHORT BED)

LIMITED TRD PRO BIG HORN (3.6L) BIG HORN (3.0L) REBEL (5.7L)

MSRP $44,195*1 $46,010*1 $43,795 $48,565 $48,845

Powertrain5.7L V8 DOHC 32-valve with Dual Independent VVT-i; 381 hp; 401 lb.-ft. torque; 6AT; 4WD

3.6L V6 DOHC 24-valve; 305 hp; 269 lb.-ft. torque; 8AT;

4WD

3.0L turbodiesel V6 DOHC 24-valve; 240 hp; 420 lb.-ft.

torque; 8AT; 4WD

5.7L HEMI V8 OHV 16-valve with VVT; 395 hp; 410 lb.-ft.

torque; 8AT; 4WD

EPA-Est. MPG 13/17/157 16/23/19 21/29/25 15/21/17

SuspensionIndependent (double wishbone) front; solid

axle (multi-leaf) rear

Independent (double wishbone) front; solid axle (multi-leaf) rear; TRD/Bilstein® shock

absorbersIndependent (double wishbone) front; solid axle (multi-link) rear

Independent (short long arms) front; solid axle (multi-

link) rear; Bilstein® shock absorbers with air suspension

Turning Circle 44.0 ft. 39.8 ft.

Approach/Departure 26.0°/16.0° 31.0°/17.0° 17.8°/24.7° 23.9°/22.1°

Curb Weight 5,670 lbs. 5,640 lbs. 5,164 lbs. 5,388 lbs.

Payload 1,530 lbs.9 1,560 lbs.9 1,630 lbs. 1,320 lbs. 1,510 lbs.

Towing Capacity 8,900 lbs.10 9,200 lbs.10 4,210 lbs.; 7,210 lbs. (3.55/3.92 axle; MSRP $95) 7,580 lbs. 7,990 lbs.; 10,140 lbs. (3.92

axle; MSRP $95)

Entertainment System* Entune™ Premium Audio with 7.0-inch touchscreen and 9 speakers; Entune™ Premium

JBL® Audio with 12 speakers (MSRP $785)

Entune™ Premium Audio with 7.0-inch touchscreen and 9 speakers

Uconnect® 8.4 with 8.4-inch touchscreen and 6 speakers; Alpine® audio system with 9 speakers (MSRP $345)

Navigation System* Integrated navigation3 N/A; Uconnect® 8.4 NAV (MSRP $795)

Climate Control Dual zone climate control Air conditioning Dual-zone temperature control

Airbags 82 6

Safety Systems Star Safety System™; Tire Pressure Monitor System23; Trailer Sway Control21; Blind Spot

Monitor18 with Rear Cross-Traffic Alert19, front and rear parking assist sonar20 (inc. in Limited

Premium Package, MSRP $1,065)

Star Safety System™; Tire Pressure Monitor System23; Trailer Sway Control21

Electronic stability control (ABS, Brake Assist, all-speed traction control, Rain Brake Support, Ready Alert Braking, electronic roll mitigation, Hill-start Assist, trailer sway damping);

ParkSense™ front and rear park assist (Rebel rear only); Trailer Brake Controller (MSRP $295)

Warranty Basic: 3 years or 36,000 miles; Powertrain: 5 years or 60,000 miles Basic: 3 years or 36,000 miles; Powertrain: 5 years or 60,000 miles

No Cost Maintenance Plan 2 years or 25,000 miles6 N/A

Roadside Assistance 2 years (unlimited miles)8 5 years or 60,000 miles

Red Text = Extra Cost

* Pricing as of December 2016 ** Please see Entune™ articles and documentation on eShowroom for Entune™ system details and features.

SPECIFICATIONCOMPARISON

DEC2016HEAD TO HEAD 2017 TUNDRA

DISCLOSURES1. Manufacturer’s Suggested Retail Price, excludes the Delivery, Processing and Handling Fee of $865 for Cars, $940 for Small/Light Trucks (RAV4, RAV4 HV, Highlander, Highlander HV, 4Runner, Sienna, Tacoma), $1195 for Large Trucks (Tundra), and $1,095 for Large SUVs (Sequoia and Land Cruiser). (Historically, vehicle manufacturers and distributors have charged a separate fee for processing handing and delivering vehicles to dealerships. Toyota’s charge for these services is called the “Delivery, Processing and Handling Fee” and is based on the value of the processing, handing and delivery services Toyota provides as well as Toyota’s overall pricing structure. Toyota may make a profit on the Delivery, Processing and Handling Fee.) Excludes taxes, license, title and available or regionally required equipment. The Delivery, Processing and Handling Fee in AL, AR, FL, GA, LA, MS, NC, OK, SC and TX will be higher. Actual dealer price will vary. 2. All the airbag systems are Supplemental Restraint Systems. All airbags (if installed) are designed to inflate only under certain conditions and in certain types of severe collisions. To decrease the risk of injury from an inflating airbag, always wear seatbelts and sit upright in the middle of the seat as far back as possible. Do not put objects in front of an airbag or around the seatback. Do not use a rearward-facing child seat in any front passenger seat. See Owner’s Manual for further information/warnings. 3. Availability & accuracy of the information provided by the navigation system is dependent upon many factors. Use common sense when relying on information provided. Services & programming subject to change. Services not available in every city or roadway. Updates may be available from your dealer at an additional cost. See Owner’s Manual for details. 4. Apps/services vary by phone/carrier; functionality depends on many factors. Select apps use large amounts of data; you are responsible for charges. Apps & services subject to change. See toyota.com/entune for details. 5. HD Radio™ Technology manufactured under license from iBiquity Digital Corporation U.S. and Foreign Patents. HD Radio™ and the HD, HD Radio™, and "Arc" logos are proprietary trademarks of iBiquity Digital Corp. 6. Covers normal factory scheduled service for 2 years or 25K miles, whichever comes first. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska. 7. 2017 Tundra Limited & TRD Pro (4x4, CrewMax, Short Bed) EPA 13/city, 17/hwy, 15/comb MPG estimates. Actual mileage will vary. 8. Roadside assistance does not include parts and fluids, except emergency fuel delivery. See Toyota dealer for details and exclusions. Valid only in the continental U.S. and Alaska. 9. Payload Capacity is the calculation of GVWR minus curb weight and should be used for comparison purposes only. The maximum amount of passenger and cargo weight your vehicle can carry is the Load Carrying Capacity indicated on the label(s) on the driver’s doorjamb. 10. Before towing, confirm your vehicle and trailer are compatible, hooked up and loaded properly and that you have any necessary additional equipment. Do not exceed any Weight Ratings and follow all instructions in the Owner's Manual. The maximum you can tow depends on the total weight of any cargo, occupants and available equipment. Calculated with the new SAE J2807 method. 11. Vehicle's projected resale value is specific to the 2016 model year. For more information, visit Kelley Blue Book's KBB.com. Kelley Blue Book is a registered trademark of Kelley Blue Book Co., Inc. 12. 2016 IntelliChoice, www.IntelliChoice.com; Full-Size Pickup LD, CrewMax models only. Based on 2016 model year study. 13. 2016 IntelliChoice, www.IntelliChoice.com; Full-Size Pickup LD, Double Cab models only. Based on 2016 model year study. 14. 2016 IntelliChoice, www.IntelliChoice. com; Full-Size Pickup LD, Regular Cab models only. Based on 2016 model year study. 15. Based on IHS Automotive: Polk U.S. Vehicles In Operation registration statistics MY 2000-2015 as of December 2015. 16. Based on National Highway Traffic Safety Administration's (NHTSA's) 2009-2015 AALA label information. For more information go to nhtsa.gov.17. The backup camera does not provide a comprehensive view of the rear area of the vehicle. You should also look around outside your vehicle and use your mirrors to confirm rearward clearance. Environmental conditions may limit effectiveness and view may become obscured. See Owner’s Manual for additional limitations and details. 18. Do not rely exclusively on the blind-spot monitor. Always look over your shoulder and use your turn signal. There are limitations to the function, detection and range of the monitor. See Owner's Manual for additional limitations and details. 19. Do not rely exclusively on the Rear Cross-Traffic Alert system. Always look over your shoulder and use your mirrors to confirm rear clearance. There are limitations to the function, detection and range of the system. See Owner’s Manual for additional limitations and details. 20. Do not exclusively rely on the Parking Assist Sonar system. Always look over your shoulder and use your mirrors to confirm clearance. Certain vehicle and environmental conditions may affect the ability of the sensors to detect an object. Even the shape and composition of the object can be a factor. See Owner’s Manual for additional limitations and details. 21. Trailer Sway Control is an electronic system designed to help the driver maintain vehicle control under adverse conditions. It is not a substitute for safe driving practices. Factors including speed, road conditions, weather and driver steering input can all affect whether TSC will be effective in preventing a loss of control. See Owner's Manual for additional limitations and details. 22. The Tire Pressure Monitor System alerts the driver when tire pressure is critically low. For optimal tire wear and performance, tire pressure should be checked regularly with a gauge; do not rely solely on the monitor system. See Owner's Manual for details.

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