TUFF TV Investor Pitch Deck

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TUFFTV.COM

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TUFF TV Network, LLC Investor Pitch Deck

Transcript of TUFF TV Investor Pitch Deck

Page 1: TUFF TV Investor Pitch Deck

TUFFTV.COM

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FORWARD-LOOKING STATEMENTS

This presentation may contain certain “forward-looking statements” within the meaning of  the Private Securities Litigation Reform Act of 1995, such as statements relating to financial results and plans for future business development activities, and are thus prospective, and which involve risks and uncertainties.

These forward-looking statements, which are usually accompanied or indicated by words such as “may”, “might”, “will”, “should”, “could”, “intends”, “estimates”, “predicts”, “potential”,  “continue”, “believes”, “anticipates”, “plans”, and “expects”, relate to, without limitation, statements about the market opportunities, the Company’s strategy, its competition, projected revenue and expense levels, and the adequacy of cash resources. This presentation also contains forward-looking statements attributed to third parties. These statements are only predictions. Investors should not place undue reliance on these forward-looking statements, which are only as of the date of this presentation. The Company’s actual results could differ materially from those expressed or implied by these forward-looking statements as a result of various factors, including the risk factors described in this presentation. The Company does not guarantee future results, performance or achievements. The Company is under no duty or obligation to update any of the forward-looking statements contained in this presentation after the date hereof to conform them to actual results or changes in the Company’s expectations.

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OVERVIEW

TUFF TV is a proven and established digital broadcast television network targeted at men and the specific pursuits, interests and hobbies that guys are passionate about. TUFF TV is the nation’s first and only multi-genre digital broadcast network to offer original programming targeted at males. Launched in 2009, TUFF TV reaches approximately 38 million U.S. TV households, and is ranked amongst the top 20 digital broadcast television networks in America.  

TUFF TV was created by Lou Seals, founder of Seals Entertainment Company, LLC (Sealsco) in 1984, who has produced and sold over 2,000 sports, entertainment and lifestyle programs appearing on networks such as ABC, ESPN, ESPN2, USA, SPIKE TV, TNN, Fox Sports Net, Discovery Wings, Speed Channel, and Outdoor Life. Mr. Seals is widely regarded as an expert at producing enthusiast-driven, advertiser-supported television programming.

TUFF TV includes a unique and synergistic combination of seven programming genres aimed at men ages 18 to 54. TUFF TV provides a first-ever mix of these genres on one network, offering a multimedia platform anchored by digital broadcasting. Programming content consists of the following:

SPORTS

LIFESTYLE SPECIALS

MOVIESDRAMA

REALITY

TALK

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TUFF TV is the world’s first digital broadcast television network offering original programming targeted at men, featuring a unique and synergistic combination of genres aimed at the male demographic.

TUFF TV provides the first-ever mix of these specific genres on a single network. The channel’s programming content consists of SPORTS, LIFESTYLE, DRAMA, REALITY, TALK, SPECIALS & MOVIES.

TUFF TV content includes NCAA Division II Sports, XFC MMA, TCW Wrestling, STIHL Timbersports, Music Mix USA, The Border, Cold Squad, Auto Wars, Woodwalkers, Dog The Bounty Hunter, and TUFF Originals – produced exclusively for TUFF TV.

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PROGRAMMING

TUFF TV offers an extensive line-up of shows that are interesting, entertaining and fresh! With a variety of content featuring SPORTS, LIFESTYLE, DRAMA, REALITY, TALK, SPECIALS & MOVIES, TUFF TV provides targeted programming that appeals to viewers and advertisers alike including the following shows:

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Multicast digital broadcast networks such as TUFF TV are relatively new and are the fastest growing types of television networks. TUFF TV remains the only network of its kind in America geared toward men. A changing media marketplace is currently the perfect time to grow TUFF TV into a successful channel based on several key factors including the following:

COMPETITIVE LANDSCAPE

Major cable networks geared to men are now changing focus and business models.

These large media conglomerates are seeking additional viewers and higher ratings.  

In the process, both broadcast and cable networks are going more mainstream.

These channels are abandoning core programming genres to achieve higher revenues.

Major league stick-and-ball sports is one of the main reasons these networks are changing.

Attracting females and a more diverse group of ethnicities is another major factor.

Consequently, the cost of programming is rising rapidly for these channels.

Increased major league sports rights fees and scripted original content are reasons why.

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COMPETITIVE LANDSCAPE

There are 10 broadcast, cable, and satellite networks that are geared to men, including TUFF TV. These channels are considered the primary competitors in the male lifestyle category, specifically niche pursuits and genres targeted at men. As detailed in the chart below, TUFF TV offers more programming genres than any other network. The advantages of TUFF TV are a wider appeal to men, and genres that attract more diversified and attractive sponsors and advertisers. TUFF TV is niche, without being too niche.

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Network Major Genres Ownership Distribution HouseholdsSpike TV Drama, Sports, Reality, Movies Viacom Media Networks, Inc./MTV Cable, Satellite, IPTV 98,500,000Velocity Upscale Interests, Lifestyle Discovery Communications, Inc. Cable, Satellite, IPTV 42,000,000Outdoor Channel Hunting, Fishing, Adventure Kroenke Sports & Entertainment, LLC Cable, Satellite, IPTV 38,000,000Pursuit Channel Hunting, Fishing Pursuit Channel, Inc. Satellite 38,000,000

TUFF TV Sports, Lifestyle, Drama, Reality, Talk, Specials, Movies

TUFF TV Media Group, LLC TUFF TV Worldwide, Inc. Broadcast, Cable 36,000,000

Sportsman Channel Hunting, Fishing InterMedia Outdoor Holdings, Inc. Cable, Satellite, IPTV 31,000,000America One International Sports, Lifestyle One Media Corp, Inc. Broadcast, Cable 30,000,000MAVTV Family, Movies, Action, Variety Lucas Oil Products, Inc. Cable, Satellite 26,000,000AMGTV Family, Lifestyle, Sports, Movies Access Media Group, Inc. Broadcast, Cable 25,000,000Untamed Sports TV Outdoors, Powersports OlympuSAT, Inc. Broadcast, Cable 4,403,680

Network Major Genres Ownership Distribution HouseholdsSpike TV Drama, Sports, Reality, Movies Viacom Media Networks, Inc./MTV Cable, Satellite, IPTV 98,500,000Velocity Upscale Interests, Lifestyle Discovery Communications, Inc. Cable, Satellite, IPTV 42,000,000Outdoor Channel Hunting, Fishing, Adventure Kroenke Sports & Entertainment, LLC Cable, Satellite, IPTV 38,000,000Pursuit Channel Hunting, Fishing Pursuit Channel, Inc. Satellite 38,000,000

TUFF TV Sports, Lifestyle, Drama, Reality, Talk, Specials, Movies TUFF TV Network, LLC Broadcast, Cable 38,000,000

Sportsman Channel Hunting, Fishing InterMedia Outdoor Holdings, Inc. Cable, Satellite, IPTV 31,000,000America One International Sports, Lifestyle One Media Corp, Inc. Broadcast, Cable 30,000,000MAVTV Family, Movies, Action, Variety Lucas Oil Products, Inc. Cable, Satellite 26,000,000AMGTV Family, Lifestyle, Sports, Movies Access Media Group, Inc. Broadcast, Cable 25,000,000Untamed Sports TV Outdoors, Powersports OlympuSAT, Inc. Broadcast, Cable 4,403,680

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The competitive landscape demonstrates why TUFF TV is poised for growth and success. Based on its history, the network has created a brand name that resonates with viewers and distributors. TUFF TV fills a void and has been designed to attract a male audience and advertisers that are enthusiast driven. Specifically, the following factors support the business objectives of TUFF TV:

WHY TUFF TV?

SPEED CHANNEL – Launched in 1996 as an all motorsports channel and bought by Fox Cable Networks in 2001 for $850 million, this successful network is becoming Fox Sports 1 and will change its focus from motorsports to major league sports to compete with ESPN.

OUTDOOR LIFE NETWORK – Originally designed in 1995 as an outdoors enthusiast channel for hunting, fishing, and adventure, it sold to Comcast in 2006 for $550 million and was renamed Versus. The channel recently rebranded as NBC Sports Network to compete against ESPN.

SPIKE TV – Launched in 1983 as The Nashville Network, this now MTV-owned channel for men recently announced its plan to attract women and an older demographic with new programming.

FUEL TV – Created as an extreme sports network in 2003 by Fox, the channel is changing from action sports to mainstream sports to compete with ESPN2, and will now be known as Fox Sports 2.

FOX SOCCER CHANNEL – There is no more soccer on this network as it has been rebranded as FXX, a sister network of FX, and changes genre to focus on comedy, movies, and drama.

TruTV – Launched in 1991 as Court TV, and rebranded by Turner Broadcasting in 2008, this previously male-driven network just announced plans to expand its audience with comedy.

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MARQUEE PROGRAMMING

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Network Marquee Shows Comparable TUFF TV Shows

Speed ChannelNASCAR, Formula 1 Racing, AMA Motorcycle Racing, Barrett-Jackson Auctions, PINKS All Out, Wind Tunnel

Sopwith Motorsports, Mazda Motorsports Hour, HDRA Desert Racing, Must See Xtreme Racing, American Outlaw Sprint Car Racing, AMA Motorcycle Racing, TORC Unleashed, Auto Wars, Street Kings, Low Ballers, MotoWorld

Spike TV

Bellator MMA Fighting, IMPACT Wrestling, Bar Rescue, The Joe Schmo Show, Entourage, CSI, CSI: New York, CBS & Viacom Movies

XFC MMA, Rocktagon MMA, United Fight Alliance, Brawl Call, MMA Inside The Cage, Training With Pros, Ringside Boxing, TCW Wrestling, Wrestling On Fire: Classics, Dog The Bounty Hunter, PUNK'D, Man On A Mission, Auto Wars, Tim McCarver Show, Ultimate Women's Challenge, Lionsgate Movies, MGM Movies

Velocity

Mecum Auto Auctions, All Girls Garage, Overhaulin', Café Racer, Wheeler Dealers, Car Crazy, Car Fix, Kings Of Crash, Chasing Classic Cars

Greg's Garage, MotoWorld, MotoWorld 2, Auto Wars, Nitro Warriors, It's Cowboy Country, Training Grounds, Beach Patrol, Street Kings, Low Ballers, Civil Defense TV, Beyond The Talent, TORC Unleashed, Sand-Do MMA Reality, Homeless To High Rise, Beyond The Line, Classic Restos, V8TV

Outdoor Channel

Bottom Feeders, Major League Fishing, The Bass Pros, Choose Your Weapon, Elite Tactical Unit, Dark And Dangerous With Ivan Carter, Savage Wild

Lip'Em & Rip'Em, Lake Commandos, We Love It! Outdoors, STIHL Timbersports Series, PREPP SCHOOL, Safari Hunter's Journal, Steve Scott's Outdoor Guide, Hot Zone, Lindner's Ultimate Angler, Safari Hunters's Journal

Sportsman ChannelUltimate Catch, Chasing Silver, Joe Rogan vs Mule Deer, Meateater, Phil Phillips Unleashed

GillznFinz, Lake Commandos, Lindner's Ultimate Angler, Reelin' In The Keys, California Shotgunners, Safari Hunter's Journal, American Expeditions, On The Pole, Bass West USA, Suzuki's Great Outdoors, Wal-Mart Great Outdoors

Pursuit Channel

Lindner's Angling Edge, Collegiate Bass Fishing, Trigger Time, Turkey Call, The American Way, Hank Parker Outdoor Magazine, American Spirit

Lindner's Ultimate Angler, BC Sport Fishing, We Love It! Outdoors, Sporting Dog Adventures, Wingshooting USA, Steve Scott's Outdoor Guide, Hot Zone, Suzuki's Great Outdoors, Wal-Mart Great Outdoors, On The Pole, American Expeditions, Safari Hunter's Journal, American Spirit

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MARQUEE PROGRAMMING

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Network Marquee Shows Comparable TUFF TV Shows

America One

Jack Hanna's Animal Adventures, Sportfishing With Dan Hernandez, Bass West USA, Eye For An Eye, Planet X, Beach Sports Network, Cold Case Files, PUNK'D, Sopwith Motorsports, Japanese Baseball

Reel Animals, Lindner's Ultimate Angler, Bass West USA, Lip'Em & Rip'Em, We Love It! Outdoors, Safari Hunter's Journal, Steve Scott's Outdoor Guide, GillznFinz, STIHL Timbersports Series, Eye For An Eye, Planet X, Beach Sports Network, Cold Case Files, PUNK'D, Dog The Bounty Hunter, Auto Wars, Sopwith Motorsports, Florida Collegiate Baseball Summer League

MAVTV

King Of The Cage, Lucas Oil Motorsports, Championship Wrestling From Hollywood, Won & Done, Heartland Poker Tour, Wingshooting USA, Bonanza, Sony Movies

XFC MMA, Rocktagon MMA, United Fight Alliance, Brawl Call, MMA Inside The Cage, PKA Karate, Ringside Boxing, Training With Pros, Mazda Motorsports Hour, American Outlaw Sprint Car Racing, TCW Wrestling, Nitro Warriors, MotoWorld 2, Auto Wars, Dog The Bounty Hunter, Man On A Mission, Heartland Poker Tour, Classic Restos, V8TV, Wingshooting USA, Tim McCarver Show, The Marvin Show, Lionsgate Movies, MGM Movies

AMGTV

Garden Travels, Eye For An Eye, Insider Exclusive, Fearless Music, Animal Attractions, Crime Strike, NWA Wrestling, MMA Big Show, Heartland Poker, Planet X

Eye For An Eye, Insider Exclusive, Music Mix USA, Best Of The Best, A Slice Of Heaven, Miami Divas, Miami City Deal$, Livin' La Vida With Stella And Stuart, Cold Case Files, TCW Wrestling, XFC MMA, Tim McCarver Show, Ultimate Women's Challenge, Florida Collegiate Baseball Summer League, Heartland Poker, Planet X

Untamed Sports TV

GillznFinz, Gone Huntin' Safaria TV, Hog Heaven, Hawaiian Xtreme Sports TV, Sled Head 24/7, Softball 360, Heartland Poker Tour, My Combat Channel, TORC Unleashed, Mazda Motorsports Hour

GillznFinz, Reel Animals, BC Sport Fishing, Lake Commandos, Lindner's Ultimate Angler, Safari Hunter's Journal, STIHL Timbersports Series, Hog Heaven, Planet X, Fusion TV, Airtime, Ship Shape, Show-Boating, Sled Head 24/7, Softball 360, Heartland Poker Tour, Brawl Call, XFC MMA, MMA Inside The Cage, Training With Pros, Rocktagon MMA, United Fight Alliance, Ringside Boxing, TORC Unleashed, Mazda Motorsports Hour

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TUFF TV is all about the male consumer; his passions and pursuits. TUFF TV is the first digital broadcast network designed for men and delivers an attractive audience for local broadcasters and advertisers alike.

IMPRESSIVE AUDIENCE

Consumers – predominantly male – spend over $750 billion a year for the purchase of sporting equipment, automobiles, motorcycles, marine products, and related goods and services.

Approximately 50% of these male consumers fall within the 18 to 34 age demographic, a sizable share of the marketplace.

Advertisers spend over $19 billion annually targeting 18 to 34 year-old male consumers. The advertising dollars increase when 25 to 54 year-old men are considered.

Men ages 18 to 34 are the most difficult consumer category for advertisers to reach. TUFF TV will offer advertisers and viewers alike the first ever digital broadcast network offering seven different synergistic genres that men are passionate about.

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The U.S. Fish & Wildl i fe Service reports that 42 million Americans, mostly male, participated in hunting and/or fishing in 2012. These outdoor activities comprise a marketplace of over $82 billion.  

Consumers spend in excess of $109 billion annually in pursuit of these activities, of which $42 billion is spent predominantly by males on hunting and fishing equipment alone.

Motorcycles alone comprise a $16 billion category per year in the United States, with annual 1 million units, not including ATVs.

Contact sports participants in the United States numbered over 11 million  in 2012; 8 million in martial arts; 2 million in wrestling; and 1 million in boxing.

Fitness is an $82 billion per year industry in the United States.  This  includes weight-loss related products, exercise equipment, and other services.

Consumers bought $5 billion worth of exercise equipment in 2012, with  aerobics, bicycling, calisthenics, gym training, running, and swimming the most  popular categories.

IMPRESSIVE PURSUITS

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ORIGINAL CONTENT – TUFF TV is currently airing original programming produced by third party independent suppliers in the SPORTS and REALITY genres. The network has an extensive number of production company contacts that produce original programming for networks such as ABC, ESPN, Fox Sports Net, Discovery, A&E, History Channel, Speed Channel, NBC Sports Network, Spike TV, MTV, and others. Sealsco was an early pioneer of original cable television programming appearing on major networks over the past three decades.

Sealsco built an impressive programming library based on its original production and marketing business. The company has numerous and longstanding relationships with major sponsors and advertisers including Wal-Mart, Honda, Chevrolet, Honda, Suzuki, Toyota, Nissan, Yamaha, Budweiser, Coors, Kawasaki, Dodge, and a host of others.

Establishing new brands, through the creation of original content, will be a key revenue factor for TUFF TV. Investing in original programming will drive distribution, viewers, and advertisers. Original REALITY content is the network’s primary objective. TUFF TV has identified a key group of independent producers who will create original programming exclusively for TUFF TV.

REALITY programming, which drives the ratings for many of the top broadcast and cable networks, is an inexpensive form of content that is popular with viewers and does not require huge talent, production, and rights fees. TUFF TV has the means to commission the creation of original REALITY programming for pennies on the dollar compared to the major media conglomerates. In turn, the network is creating a valuable library that can be marketed worldwide. TUFF TV plans to spend approximately $13 million on the creation of original content over the next three years.

ORIGINAL PROGRAMMING

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Slamball – A full contact sport similar to basketball. The game is played with four trampolines in front of each goal, and players score by jumping and dunking the ball. The events were first held in 2002.

Florida Collegiate Baseball Summer League – TUFF TV has acquired the exclusive rights to this Major League Baseball affiliated league featuring the best college players in the United States.

Tough Mudder – An endurance event series featuring military style obstacles across a 10 to 12 mile long course. These events are open to public and held near major cities across the United States, and 500,000 people participated in 2012.

Dick Butkus Show – A planned talk show hosted by former Chicago Bear and NFL Hall of Famer Dick Butkus, this program will feature the best professional athletes from past to present.

Sprite Refreshing Films Festival – A student film festival held on major college campuses across the United States and sponsored by Coca-Cola, this annual event showcases the best young filmmakers and their movies.

NEW EXCLUSIVE CONTENT – TUFF TV is developing original programming that will be exclusive to the network. The following shows are priority programs for funding:

ORIGINAL PROGRAMMING

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Red Bull TV – A series of special Red Bull sponsored events featuring competition including flugtag, soap box derby, air racing, cliff diving, and mountain biking.

Running On Empty – A slacker runs for Congress to avoid getting a real job, and surprise, he wins! This new improv-based series is part scripted, part reality, and follows this candidate and his repeated wins.

Are You TUFF Enuff? – Imagine a game show style competition where there are no rules and anything goes, then put it on live television! Contestants compete to convince judges how tough and cool they are.

Holyfield vs. Tyson: The Recruits – An all new reality show featuring heavyweight opponents Evander Holyfield and Mike Tyson as they search for their own young contenders.

Redneck Games – Held in south Georgia, this summer competition features the best in redneck culture including the hub cap hurl, bobbin’ for pigs feet, horseshoes, mud pit belly flop, and much more!

My Bucket List – Based on the popular movie entitled The Bucket List, this new reality series features a celebrity host and his regular Joe co-host doing things they’ve always dreamed of accomplishing.

Allison Brothers Unleashed – Grandsons of NASCAR legends Bobby and Davey Allison are profiled as they work to become the next great racers in this new reality series.

ORIGINAL PROGRAMMING

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LICENSED PROGRAMMING

LICENSED CONTENT – TUFF TV airs popular off-network original cable programming such as Dog The Bounty Hunter and PUNK’D. TUFF TV entered into a licensing agreement with Lionsgate for exhibition of a select number of the studio’s films on a barter basis. TUFF TV plans to spend $5 million over the next three years on licensed content. The following represents off-network original broadcast and cable programming targeted by TUFF TV:

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LICENSED PROGRAMMING

Television Series Title Desirability/Comments Distributor or Original Owner License/ Purchase

# Episodes/ Length

Est. Cost Per Show

Adam-12 (original) Medium/Popular retro series NBCUniversal Television Distribution License 174 x 30 1,000Adam-12 (remake) Medium/Has a brand name NBCUniversal Television Distribution License 52 x 30 1,500Beavis and Butt-head High/Classic MTV animated show Viacom Media Networks, Inc. License 209 x 30 5,000+Deadlist Catch High/Could be replicated Discovery Communications, Inc. License 126 x 60 7,000+Dirty Jobs High/Could be replicated Discovery Communications, Inc. License 163 x 60 3,500+Duck Dynasty Very High/Could be replicated A&E Television Networks, LLC License 41 x 30 15,000+Family Guy High/Popular animated series Twentieth Television, Inc. License 212 x 30 25,000+Hawaii Five-O (original) Medium/Popular classic brand CBS Television Distribution License 281 x 60 2,500Hawaii Five-O (new) High/Popular remake; highly rated CBS Television Distribution License 72 x 60 30,000+Ice Road Truckers High/Could be replicated A&E Television Networks, LLC License 91 x 60 5,000+Man vs. Wild High/Could be replicated Discovery Communications, Inc. License 68 x 60 3,500+Miami Vice Medium/A retro classic NBCUniversal Television Distribution License 111 x 60 4,000Mountain Men High/Could be replicated A&E Television Networks, LLC License 8 x 60 5,000+NYPD Blue Medium/Cutting edge classic Twentieth Television, Inc. License 261 x 60 4,000Pawn Stars High/Could be replicated A&E Television Networks, LLC License 294 x 30 7,000+Prison Break High/Solid and popular drama Twentieth Television, Inc. License 81 x 60 10,000+Survivor High/Popular but could be copied CBS Broadcasting Inc. License 370 x 60 50,000+Swamp People High/Could be replicated A&E Television Networks, LLC License 65 x 60 5,000+The Amazing Race High/Popular reality series CBS Broadcasting Inc. License 259 x 60 40,000+The American Sportsman Medium/Classic outdoors series American Broadcasting Company, Inc. License 200+ x 60 3,500The Tim McCarver Show High/Original with a known host JMJ Films, Inc. Purchase 300 x 30 TBANitro Warriors Medium/Action packed and classic Main Event Video/Entertainment Purchase 100+ 5,000The Shield High/Ground breaking drama FX Networks, LLC License 88 x 60 10,000+WWE Raw Medium/Not the only game in town World Wrestling Entertainment, Inc. License 1000+ x 180 75,000+

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PROGRAMMING CONTENT – TUFF TV is actively researching potential content acquisitions of library programming geared to its audience across all genres of SPORTS, LIFESTYLE, DRAMA, REALITY, TALK, SPECIALS & MOVIES. TUFF TV is working with a variety of content owners and distributors to determine the best strategic content available for sale. Two acquisitions currently under review include the following:

Main Event Video/Entertainment, since 1980 has been a pioneer in the creation and production of exciting motorsports television content and videos under its Nitro Warriors brand. Produced by veteran filmmaker Dean George Papadeas, the company owns a library of over 100 episodes of the best drag racing programming ever produced, including the Super Bowl of Drag Racing, Classic Nitro, Funny Car Shootout, and Thrill. Programs are hosted by infamous drag racer “Big Daddy” Don Garlits, considered the father of the sport of drag racing, and a member of the Automotive Hall of Fame and International Motorsports Hall of Fame.

JMJ Films, Inc. is a television and film production company based in New York City that owns and produces the nationally syndicated Tim McCarver Show. Hosted by twelve time Emmy winner and well known baseball sports announcer Tim McCarver, the series has aired for 12 years. The show averages a 3.9 household rating, and is broadcast pre/post games on weekends 52 weeks a year across the United States in all Top 50 markets, and reaches most of Canada and the Caribbean. JMJ Films also owns an untapped treasure trove of copyrighted video, audio, and books, including more than 300 hours of television content and over 690 hours of radio content hosted by leading commentators including Pat Summerall and Dick Schaap – featuring prominent guests including Mickey Mantle, Arthur Ashe, Roy Campanella, Don Drysdale, Jimmy Connors, and hundreds of other sports notables.

CONTENT ACQUISITIONS

Tim McCarver Show

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Strategic acquisitions will accelerate the growth of TUFF TV. These acquisitions include current broadcast, cable, and satellite networks, as well as programming libraries composed of content aimed at men.

BROADCAST – TUFF TV remains the only digital broadcast network of its type. Three current broadcast channels are compatible with certain genres on TUFF TV, and potential acquisition targets.

America One is a broadcast network that airs primarily international sports programming. America One is composed of 170 low power, full power, cable, and satellite affiliate stations.

AMGTV is a family oriented broadcast network featuring sitcoms, lifestyle, sports, and movies. AMGTV owns a program syndication division and the channel is available in over 20 U.S. markets.

Untamed Sports TV is a digital broadcast channel that provides niche outdoors and lifestyle programming targeted at men. Untamed Sports TV is available in approximately 10 U.S. markets.

Universal Sports Network was formerly a digital broadcast channel offering general sports. Originally known as World Championship Sports Network, the channel converted to a cable network in 2012 and focuses on Olympic related sports.

NETWORK ACQUISITIONS

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The Outdoor Channel was established in 1994 as the first cable network featuring hunting and fishing programming. This publicly traded company was just sold for approximately $268 million to billionaire sports entrepreneur Stan Kroenke. Kroenke Sports & Entertainment also owns 50% of the World Fishing Network. The sale of Outdoor Channel, seen in approximately 38 million cable homes, prompted a bidding war between Kroenke and cable TV pioneer Leo Hindery, whose company owns rival outdoors hunting and fishing network the Sportsman Channel.

The Sportsman Channel, launched in 2003 and now available in over 31 million cable households, is a primary acquisition target for TUFF TV. With its failure to win the Outdoor Channel, and its strictly hunting and fishing only genres, this outdoors media company – which also includes a cadre of national hunting and fishing magazines purchased at record prices – is a natural fit rebranded as TUFF TV to gain national cable distribution, expanding Sportsman Channel’s appeal to a broader segment of men.

MAVTV, launched in 2004 as a male-driven cable channel, MAVTV was purchased by Lucas Oil in 2011. Lucas Oil is a major player in motorsports, and they own Lucas Oil Studios which produces Lucas Oil sponsored motorsports events for television. MAVTV is available on cable, satellite, and telco. Lucas Oil has recently rebranded MAVTV with the tagline “American Real” to attract a more family audience; however, MAVTV largely has evolved to copy the TUFF TV genres. MAVTV would be an excellent acquisition target for TUFF TV, and conversations have been held previously about working together.

NETWORK ACQUISITIONS

CABLE – There has long been an oversupply of outdoors networks dedicated to hunting and fishing. Plus, other national and regional cable networks offer blocks of hunting and fishing content, which prompted ESPN and ESPN2 to eliminate respective outdoors programming blocks years ago.

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Pursuit Channel, launched in 2008, is a male oriented hunting and fishing satellite network available primarily on DirecTV and Dish Network. The channel has struggled to turn a profit with its business model of buying its way on both DirecTV and Dish Network and leasing programming time to independent producers; however, it has managed to grow and reach critical mass in approximately 38 million satellite homes. Pursuit Channel has recognized its weaknesses, and is now expanding its programming to offer more than strictly hunting and fishing. Pursuit Channel is a significant acquisition target for TUFF TV.

NETWORK ACQUISITIONS

SATELLITE – DirecTV and Dish Network have experimented with several satellite channels targeting men. The Mens Channel was an early offering on Dish Network; however, it failed to reach more than 12 million subscribers and its business model of “leasing” programming time to independent producers and infomercial providers was executed poorly and did not offer compelling content. The Mens Channel went black in 2007.

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PATH TO PROFITABILITY

QUESTION: Can TUFF TV be converted in whole or in part to cable TV, satellite, or telco service?

ANSWER:  Yes.  Currently, TUFF TV gains its cable carriage via its broadcast affiliate agreements whereby these broadcasters are required to provide cable coverage.  TUFF TV is also designed to feed cable, telco, satellite, and online distribution.  TUFF TV HD, a secondary service, is currently being planned to enhance cable and satellite carriage.

QUESTION: What capital is required and for what purpose?

ANSWER: The Company plans to raise up to $1 million in crowdfunding investment to expand TUFF TV in 2014 under the Invest Georgia Exemption (IGE). Capital contribution is planned in various stages. Stage One is anticipated at $250,000. Stage Two is planned for $250,000. Stage Three is planned for $500,000. This investment will have an immediate impact on the network by providing funds and infrastructure that will fuel overall distribution growth and advertising sales.

QUESTION: What is the plan to expand within the Top 10 markets on an attractive basis?

ANSWER: TUFF TV currently has the unique opportunity to immediately clear additional major markets through one broadcast group.  This will cost $50,000 per month, which equates to $5,000 per month per station.  These top 10 markets include: New York, Philadelphia, Dallas/Ft.Worth, Houston, Seattle-Tacoma, Tampa-St.Pete, Miami-Ft.Lauderdale, Denver, Sacramento and St. Louis.  Additional top 20 markets available through this broadcaster are San Antonio, Austin, Corpus Christi, and Amarillo.

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PATH TO PROFITABILITY

QUESTION: What are the quickest paths to profitability?

ANSWER: Increased distribution will drive advertising revenues.  Advertising revenues will be driven by increased viewers.  Increased viewers will be driven by content.  Sealsco currently has the library and relationships to program TUFF TV as evidenced by the network’s four-year history.  The key factors going forward include the production of original programming for TUFF TV, and the licensing of top-rated first-run content geared to men currently driving the profits of networks such as Discovery, A&E, History Channel, and Spike TV.  

Sealsco has the expertise at creating and producing original content with strong sponsorship and advertising support dating back to the company’s inception in 1984.  The creation of “tent pole” event programming will also drive revenue, as well as the acquisition of certain rights to enthusiast driven sports-oriented content being abandoned now by major cable networks that are concerned primarily with major league stick-and-ball programming. A primary example of this is the conversion of Speed Channel owned by Fox Cable Networks to Fox Sports Net 1. 

The possibility of affiliate fees from traditional and non-traditional distribution is possible, but certainly not required, and will further enhance profits both domestically and internationally.   In summary, produced by independent companies such as Sealsco and its network of production companies, original REALITY programming appearing on the major broadcast and cable networks, and through newer multimedia outlets, can be created inexpensively compared to the costs and overheads that are inherit with large media companies.  Similarly, the same holds true for the creation, ownership, and operations of broadcast and cable networks such as TUFF TV.

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CURRENT DISTRIBUTION

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Rank Designated Market Area (DMA) City, State Affiliate Channel Total DMA HHs % of US2 Los Angeles Los Angeles, CA KFLA-LD 8.3 5,665,780 4.892%3 Chicago Chicago, IL WPVN-CD 24.2 3,534,080 3.052%4 Philadelphia Philadelphia, PA WFMZ-TV 69.3 2,963,500 2.559%9 Atlanta Atlanta, GA WTBS-LD 26.8 2,375,050 2.051%

12 Phoenix (Prescott) Phoenix, AZ K38IZ-D 38.2 1,855,310 1.602%15 Minneapolis-St. Paul Minneapolis, MN K60-EJ 47.1 1,748,070 1.509%16 Miami-Ft. Lauderdale Key West, FL WKWT 42 1,663,290 1.436%17 Denver Dove Creek, CO K32EY-LD 27.4 1,574,610 1.360%18 Orlando-Daytona Bch-Melbrn Orlando, FL WHDO-CD 38.1 1,490,380 1.287%19 Cleveland-Akron (Canton) Cleveland, OH WIVM-LD 39.2 1,484,530 1.282%25 Charlotte Charlotte, NC WHKY-TV 14.3 1,157,920 1.000%29 Nashville Nashville, TN WRTN-LP 6.5 1,043,440 0.901%33 Salt Lake City Salt Lake City, UT KPDR-TV 19 921,240 0.796%35 Cincinnati Cincinnati, OH WBQC-LD 25.6 908,440 0.784%37 Greenvll-Spart-Ashevll-And Asheville, NC WASV-LP 50.3 849,340 0.733%42 Las Vegas Las Vegas, NV KHMP-LD 18.4 726,010 0.627%44 Birmingham (Ann and Tusc) Tuscaloosa, AL WRTD-LD 46.4 719,200 0.621%47 Albuquerque-Santa Fe Albuquerque, NM KYNM-LP/K26CI-D 30.2/27.4 690,740 0.596%52 Buffalo Buffalo, NY KBXZ 56.5 634,280 0.548%55 Fresno-Visalia Fresno, CA KVBC-LD 13.8 580,180 0.501%58 Albany-Schenectady-Troy Albany, NY WYBN-LD 14.3 548,560 0.474%63 Lexington Lexington, KY WOBZ-LD 9.3 490,920 0.424%65 Charleston-Huntington Williamson, WV WHJC-LP 27.1 457,600 0.395%67 Wichita-Hutchinson Plus Wichita, KS KSMI-LP 51.4/23.2 454,040 0.392%68 Flint-Saginaw-Bay City Flint, MI WHNE-LD 26.4 448,960 0.388%78 Rochester, NY Rochester, NY WBGT-CD 46.3 402,300 0.347%87 Chattanooga Chattanooga, TN WOOT-TV 6.4 360,150 0.311%98 Burlington-Plattsburgh Charlestown, NH WYCU-LD 26.2 317,960 0.275%110 Boise Boise, ID KCDL-LD 42 267,470 0.231%121 Eugene Eugene, OR K47AV-D 47 240,480 0.208%124 Yakima-Pasco-Rchnlnd-Knnwck Yakima, WA KYPK-LD 38.4 233,630 0.202%131 Wilmington Wilmington, NC WTMV-LD 29.1 194,070 0.168%132 Chico-Redding Redding, CA KGEC-LP 26.2 193,000 0.167%133 Columbus-Tupelo-W Pnt-Hstn Bruce, MS WO7BN-D 7.4 189,750 0.164%141 Beaumont-Port Arthur Beaumont, TX KAOB-LD 27.6 166,880 0.144%144 Wichita Falls & Lawton Sublette, KS KDGL-LD 23.2 159,780 0.138%149 Erie Erie, PA WLEP-LD 9.3 157,250 0.136%164 Missoula Kalispell, MT K34MJ-D 34.3 115,760 0.100%173 Rapid City Rapid City, SD KRPC-LP 33.3 100,510 0.087%

Totals 38,084,460 32.888%

Nielsen DMA data above does not necessarily represent individual station coverage. TUFF TV makes no representations as to the information contained therein.

Page 25: TUFF TV Investor Pitch Deck

SAMPLE SCHEDULE

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Time (ET) MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 8:00 AM THE OUTDOORSMAN (E/I) THE OUTDOORSMAN (E/I) THE OUTDOORSMAN (E/I) THE OUTDOORSMAN (E/I) THE OUTDOORSMAN (E/I) THE OUTDOORSMAN (E/I) INSIDER EXCLUSIVE 8:30 AM WALMART GREAT OUTDOORS WALMART GREAT OUTDOORS WALMART GREAT OUTDOORS WALMART GREAT OUTDOORS WALMART GREAT OUTDOORS MONEY TV RED CHIP MONEY REPORT 9:00 AM ON THE POLE ON THE POLE ON THE POLE ON THE POLE ON THE POLE LIP 'EM & RIP 'EM RACELINE9:30 AM SUZUKI GREAT OUTDOORS SUZUKI GREAT OUTDOORS SUZUKI GREAT OUTDOORS SUZUKI GREAT OUTDOORS SUZUKI GREAT OUTDOORS GREG'S GARAGE ANOTHER SHADE OF BLUE 10:00 AM SAFARI HUNTER'S JOURNAL SAFARI HUNTER'S JOURNAL SAFARI HUNTER'S JOURNAL SAFARI HUNTER'S JOURNAL SAFARI HUNTER'S JOURNAL DIVERS DOWN TV REELIN' IN THE KEYS10:30 AM PLANET X PLANET X PLANET X PLANET X PLANET X SPORTINGDOG ADVENTURES LINDNER'S ULTIMATE ANGLER 11:00 AM LAKE COMMANDOS STIHL TIMBERSPORTS 11:30 AM AUTO WARS 12:00 PM DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER POWER SPORTS ADVENTURES 12:30 PM REEL ANIMALS REEL ANIMALS REEL ANIMALS REEL ANIMALS REEL ANIMALS MMA INSIDE THE CAGE SLED HEAD 1:00 PM WINGSHOOTING USA WINGSHOOTING USA WINGSHOOTING USA WINGSHOOTING USA WINGSHOOTING USA TRAINING WITH PROS AMERICAN SPIRIT 1:30 PM V8TV V8TV V8TV V8TV V8TV BRAWL CALL TAILFINS & CHROME 2:00 PM XPTV SPORTS XPTV SPORTS XPTV SPORTS XPTV SPORTS XPTV SPORTS2:30 PM SHIP SHAPE SHIP SHAPE SHIP SHAPE SHIP SHAPE SHIP SHAPE3:00 PM EYE FOR AN EYE EYE FOR AN EYE EYE FOR AN EYE EYE FOR AN EYE EYE FOR AN EYE3:30 PM CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN4:00 PM MUSIC MIX USA MUSIC MIX USA MUSIC MIX USA MUSIC MIX USA MUSIC MIX USA SLED HEAD LIVIN LA VIDA 4:30 PM CLASSIC RESTOS CLASSIC RESTOS CLASSIC RESTOS CLASSIC RESTOS CLASSIC RESTOS SOPWITH TV RESTLESS JOSIE5:00 PM OUTDOOR GUIDE OUTDOOR GUIDE OUTDOOR GUIDE OUTDOOR GUIDE OUTDOOR GUIDE MMA:30 MMA INSIDE THE CAGE 5:30 PM PLANET X PLANET X PLANET X PLANET X PLANET X ROCKSTAR KITCHEN KING OF THE ROAD 6:00 PM MW2: REV IT UP! MW2: REV IT UP! MW2: REV IT UP! MW2: REV IT UP! MW2: REV IT UP! HEALTH BEAUTY LIFE GREG'S GARAGE6:30 PM 3 WIDE LIFE 3 WIDE LIFE 3 WIDE LIFE 3 WIDE LIFE 3 WIDE LIFE HIGHWAY TO FAME THE MARVIN SHOW 7:00 PM OFF THE ROPES 7:30 PM RACELINE8:00 PM BOUNTY HUNTERS BOUNTY HUNTERS WOODWALKERS WE LOVE IT! OUTDOORS8:30 PM V8TV V8TV V8TV AUTO WARS 9:00 PM XPTV SPORTS XPTV SPORTS XPTV SPORTS XPTV SPORTS XPTV SPORTS9:30 PM DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER DOG THE BOUNTY HUNTER 10:00 PM LUMBERJACK'S CHALLENGE LUMBERJACK'S CHALLENGE LUMBERJACK'S CHALLENGE LUMBERJACK'S CHALLENGE TALKING PICTURES BEST OF THE BEST10:30 PM CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN CHEF'S KITCHEN STIHL TIMBERSPORTS 11:00 PM MAN ON A MISSION MAN ON A MISSION MAN ON A MISSION MAN ON A MISSION MAN ON A MISSION HARD DRIVE 11:30 PM XFC MMA XFC MMA XFC MMA XFC MMA XFC MMA AUTO WARS12:00 AM12:30 AM1:00 AM TRAINING WITH PROS 1:30 AM STREET KINGS2:00 AM ROCKSTAR KITCHEN2:30 AM THE MOTOCROSS FILES 3:00 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING3:30 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING4:00 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING4:30 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING5:00 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING5:30 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING6:00 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING6:30 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING7:00 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING7:30 AM NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING NETWORK PAID PROGRAMMING

HARD CHARGE

ROCKTAGON MMA

TUFF FLICK BREACH OF TRUST

FUTURE STARS OF WRESTLING

MUST SEE RACING

RINGSIDE BOXING

THE BORDER

HARD CHARGE

COLD SQUAD

JBTV

FUTURE STARS OF WRESTLING

JBTV

TUFF FLICK AT WAR WITH THE ARMY

WRESTLING WAR CLASSICS

UNITED FIGHT ALLIANCE

TCW WRESTLING

TUFF FLICK AT WAR WITH THE ARMY

JBTV

CORE CULTURE CORE CULTURE CORE CULTURE

COLD SQUAD

FUTURE STARS OF WRESTLING FUTURE STARS OF WRESTLING FUTURE STARS OF WRESTLING

COLD SQUAD NCAA BASKETBALL DIVISION II

CORE CULTURE

UNITED FIGHT ALLIANCE

JBTV JBTV

ALL STAR CELEBRITY INVITATIONAL

HEARTLAND POKER HEARTLAND POKER HEARTLAND POKER HEARTLAND POKER HEARTLAND POKER

Page 26: TUFF TV Investor Pitch Deck

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