Tuesday Social #22: Facebook Growth is still unstoppable

FACEBOOK

GROWTHIMAS Communication

FACEBOOK GROWTH IS STILL

UNSTOPPABLE

Facebook now has 390 million monthly active

users (MAUs) in Asia, from a grand total of 1.276

billion around the world. That Asia tally is up from

368 million MAUs at the end of last year – and way

up from 319 million in Q1 2013.

This report edited from Techinasia shows how far

Facebook have gone on the Social Media

dominant road.

GROWTH IN ACTIVE USERS

167 181 189 200 216

139 142 144 147 150

179 182 188 195203

180195

208216

233665

699728

757802

0

100

200

300

400

500

600

700

800

900

Q1'13 Q2'13 Q3'13 Q4'13 Q1'14

Daily Active User (In Millions)

Asia US & Canada Europe Rest of World Total Daily Active Users (In Millions)

Source from www.techinasia.com


319 339 351 368 390

195 198 199 201 202

269 272 276 282 289

327346 362

376395

1,1101,155

1,1891,228

1,276

0

200

400

600

800

1000

1200

1400

Q1'13 Q2'13 Q3'13 Q4'13 Q1'14

Monthly Active User (In Millions)

Asia US & Canada Europe Rest of World Total Monthly Active Users



• Facebook active users increase year after year and reach 802 millions (daily)

and 1,276 millions (monthly) in Q1, 2014, despite the rumor about that Facebook

is decreasing. Numbers say it all: “Users are spending and engaging more and

more time on Facebook”

• Asia has the highest number of Facebook active users 26,9% (daily) and 30,6%

(monthly).

• Percent of Daily Active Users/Monthly Active Users also increased, from 58%

in Q1-2012 to 63% in Q1-2014


GROWTH IN MOBILE ACTIVE USERS

425469

507556

609

751

819874

9451008

0

200

400

600

800

1000

1200

Q1'13 Q2'13 Q3'13 Q4'13 Q1'14

Mobile Active Users (In Millions)

Daily Monthly


GROWTH IN MOBILE ACTIVE USERS

• Facebook users tend to use mobile device more and more to be online

In Q1, 2014:

• 79% Facebook users is online by mobile

• 26,7% just use mobile device to online


GROWTH IN USING DEVICE

17.019.0

21.424.1

26.7

32.329.1

26.5

23.021.0

50.651.9 52.1 52.9 52.3

0.0

10.0

20.0

30.0

40.0

50.0

60.0

Q1'13 Q2'13 Q3'13 Q4'13 Q1'14

Device Change

%Monthly Mobile-Only %Monthly Browser-Only %Monthly Both


GROWTH IN REVENUE

80.4 88.2 89.2 90.7 90.5

19.6

11.8 10.8 9.3 9.5

1,548

1,813

2,016

2,5852,502

0

500

1,000

1,500

2,000

2,500

3,000

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q1'13 Q2'13 Q3'13 Q4'13 Q1'14

Growth and Rate in Revenue

%Advertising %Payments and other fees Total Revenue (In Millions)


GROWTH IN REVENUE

14.1 14.1 14.2 13.6 14.7

44.3 45.1 46.3 45.6 45.9

29.5 28.2 26.8 28.1 27.9

12.0 12.6 12.7 12.8 11.6

1,245

1,599

1,798

2,3442,265

0

500

1,000

1,500

2,000

2,500

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Q1'13 Q2'13 Q3'13 Q4'13 Q1'14

Growth and Rate in Advertising Revenue

%Asia %US and Canada %Europe %Rest of World Total Advertising Revenue (In Millions)


GROWTH IN REVENUE

• Most of Facebook revenue came from Advertising

• In contrast to the number of users in Asia, revenue contributed from this area

was very modest (only 14.7%) in Q1-2014

• In Q1-2014, Facebook just earned $0.93 per Asia user but $5.85 per US &

Canada User.

Asia is an very big farm but Facebook still don’t harvest it thoroughly.


Thank you

---------------------------------------------------------

----IMAS Communication synergies Social Media with Digital, PR and

Activation.

For more information, visit http://imascommunication.com

Phone: (+84) 8 6680 7175

Email: [email protected]

Tuesday Social #22: Facebook Growth is still unstoppable

Social Media

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