Tubular Labs Overview

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Worldwide Leader in Video Intelligence

Transcript of Tubular Labs Overview

Worldwide Leader in Video Intelligence

The Old World of Television

189 Channels

136,000 Episodes

300M Viewers

Last 30 Days

The Video Industry is in a Time of Exponential Growth

15M Creators

Uploaded 64M Videos

Generated 265B Views

Last 30 Days

It’s overwhelming. How do publishers and brands make informed content, distribution, and monetization decisions?

The industry needs intelligence, not measurement

•  Historical •  Static

Real-time Actionable Intelligence

Recommendations

Insights

Measurement

Data

Tubular is the Only Global, Cross-Platform, All Device Video Intelligence

3M+ Creators

1.5B+ Videos

30+ Platforms

400M Viewers 20B Engagements

Content Insights Audience Insights

Tubular Combines Audience Insights & Content Insights

*Patented AudienceGraph Technology

Brands Video Platforms Media Companies Agencies Multi-Channel Networks

Tubular is Quickly Becoming the Standard

The video intelligence software that powers 100+ enterprise customers

We empower decision makers across the video organization

Talent Content Deals Eyeballs Ad Dollars Measurement

PRODUCTION PROGRAMMING MARKETING SALES RESEARCH & ANALYTICS

PRODUCTION PROGRAMMING MARKETING SALES RESEARCH & ANALYTICS

Grow audience by casting

influencers & finding content opportunities

Grow audience with better performing

content

Improve KPIs by targeting

content & personas

Drive sales from branded content and syndication

Enhance reports & insights delivered

internally & externally

Informing essential decisions in every department

What is Tubular?

Software Custom Insights

Recommendations

Category or Industry

Insights

Brand or Channel Audit

Tent-pole Analysis

Programming Strategy

Audience Insights

How Tubular Works

TRACK: The Most Comprehensive Video Intelligence

3M+ Creators

1.4B+ Videos

30+ Platforms 300M Fans

LEARN: 360° Insights on Your Content & ALL Content

Trend & Influencer Insight

Campaign Insight

Competitive Insight

Your Content

Audience Insight

Industry & Category Insight

Platform Insight

What is my audience watching?

What are beauty fans watching?

What is the top beauty content on

Facebook?

ACT: Use Insights to Drive Informed Video Decisions

Create the right content for the right audience

Distribute on the right platform

Find aligned influencers

Optimize paid promotion

Benchmark performance & support

sales pitches

PRODUCTION PROGRAMMING MARKETING SALES RESEARCH & ANALYTICS

Cast shows and sold 17 to series

Selected DIY as content strategy and grew from 0 to 1.6M views/month. Saved $1M+ in marketing

costs

Identified beauty influencers, sent

product, resulting in over 11K videos, 27M views, $8M in earned

media

Closed deal with Target by showing

alignment of StyleHaul audience with the

brand

Daily analysis to benchmark content &

support internal teams with data

about young audiences

GROW: Your Business and See ROI

Why Tubular?

Cross-Platform

Audience Technology

Real-Time Data

Ecosystem Intelligence

Content Measurement

Unique Demographics

Thank You.

For more information please contact us at: [email protected]