TTX Logo & Brand Identity Guidelines

by ipsoCreativePrepared 03/30/16

TTX

Logo & Brand IdentityGuidelines

Contents

Logo Specifics0.1Typography in UseColor SpecificationsLogo Styles (lock-ups)Logo Best Practices

TTX Logo & Brand Identity Guidelines

by ipsoCreativePrepared 03/30/16

Logo Clear Space

Grey stripped area indicates Safe Zone.

Other graphical and visual elements can be safely

positioned up to the adjoining Blue area.

Blue indicates Clear Space. The blue area must

be kept free of all other graphical and visual

elements.

The minimum required Clear Space is defined by

the measurement ‘X’ (equal to the height of the

uppercase letters, known as the ‘cap-height’. The

width is equal to the height.)

TTX Logo & Brand Identity Guidelines

by ipsoCreativePrepared 03/30/16

Gotham Light is the primary font used for the

logotype/logo wording. It is also used to draw

attention to the 2nd half of the tag-line.

It can also be used as the standard when stronger

emphasis is needed, such as in: stationery, website design, brochures and all

forms of general correspondance.

Only font styles are used for the logo, and they are both from the same typeface family: Gotham.

The huge variety of font weights and widths will ensure immenense flexibility, and consistency for the future growth of the TTX.

Gotham (Light)

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890!@£$%^&*()

ABCDEFabcd1234

When to Use:

The Typeface Family

TTX Logo & Brand Identity Guidelines

by ipsoCreativePrepared 03/30/16

PROCESS C28 M16 Y12 K35SCREEN R137 G139 B142WEB HTML #898B8E

PROCESS C55 M0 Y92 K3SCREEN R98 G160 B68WEB HTML #62A044

PROCESS C0 M0 Y0 K100SCREEN R0 G0 B0WEB HTML #000000

Pantone 369U

Pantone Cool Grey 9U

Pantone Black

TTX Logo & Brand Identity Guidelines

by ipsoCreativePrepared 03/30/16

Primary Full Flat Color

This is the flat color version, and can be used in

environments that might require a cleaner aesthetic.

Solid Black

The solid black version is only to be used for Fax, and some forms of black/white

commercial printing applications, such as local

newspapers etc, where course halftones screens are

used.

Social Media

There 2 versions of the Social Media profile image.

Each are saved with Transparent backgrounds.

The 1st one can be used for all round & square cornered profile destinations, such as: Twitter, Facebook etc, and is placed within a container (shown as cylan & magenta keylines).

The 2nd one is for circular profile destinations, such as: Google+, Instagram etc and as such does not come inside a container.

TTX Logo & Brand Identity Guidelines

by ipsoCreativePrepared 03/30/16

Do Not: Logomark

Do Not: Logomark

Do Not: Fonts

Do Not: SIzing

Do Not: Color

To ensure your brand logo is not the victim of

aesthetic vandalism, the general rule to abide by is:

do not change, alter, modify any part of the

logo.

Some examples of logo missuse are shown below.

Do not resize or change the position of the logomark.

Do not use any other font, no matter how close it might look to Gothom.

Do not use squish or squash the logo. Any

resizing must be in proportion.

Do not change the colors even if they look similar.

Use the official color specifications detailed in

these guidelines

TECHNICALLY, PEOPLE MATTER. TECHNICALLY, PEOPLE MATTER. TECHNICALLY, PEOPLE MATTER.

TTX Logo & Brand Identity Guidelines

by ipsoCreativePrepared 03/30/16