TELLURIDE TOURISM BOARD

SOCIAL MEDIA TIPS & TOOLS

June 4, 2010 TAP Meeting

ADDING TO YOUR SOCIAL MEDIA TOOLBOX

 Think about it:

  NOT critical to keep up with the Joneses   Be relevant WHERE your audience is   Social Media is about LISTENING   WHY are you doing it?   Know WHAT you want to accomplish   Determine WHO will handle social media   Take it seriously. This is YOUR online

BRAND

CREATE A PLAN – PUT IT ON PAPER

 Determine who “owns” the process of monitoring and responding to customer reviews

 Make a staff member responsible for monitoring customer reviews on TripAdvisor, Yelp and Google on a weekly basis

 Authorize someone at the property to respond to:   Extremely positive customer reviews   Negative customer reviews that are dead wrong   Negative customer reviews that are right on target

 Address the issue of when, and in what cases, the CEO should should be alerted

CLAIM YOUR IDENTITY

 www.CheckUserNames.com

USING FACEBOOK

 Nearly 500 million users worldwide   3rd largest country by population   More than 1 in 4 people online have a Facebook page

and have been back in the last 30 days   28% of users are older than 34 – also fastest growing

demographic   117 million unique visitors in March   70% of users from outside US   Users share more than 25 billion pieces of info with

Facebook each month   Adding nearly 1 billion photos EACH WEEK   With 48 billion images, Facebook houses the world’s

largest photo collection

FACEBOOK

According to comScore, Facebook flashed more than 176 million banner ads in the first three months of 2010

 www.facebook.com/ads

 www.ReclaimPrivacy.org

FACEBOOK

FACEBOOK

TWITTER

  1. Get in the game   Sign in and create an account

  2. Find people to follow / Get Found   WeFollow   LocalTweeps   TwitterLocal   Twiangulate   Tweepsearch

  3. Listen closely   Follow the conversation before jumping in   Quality over quantity   Don’t Sell

  4. Respond, respond, respond   Consider engagement customer service in a public forum   Companies doing it right: Southwest Air, Comcast

TWITTER

 Tools to aggregate:

  Tweetdeck – can add twitter, facebook, linked in, foursqure, google buzz in one place   Create an MVP list – spend some time to sort who/what

your following

  Hootsuite – good for managing brands   Multiple users on an account   Provides tracking and availability

TWITTER TOOLS

 Hashtags:   #PR   #traveltuesday / #tt   #travel   #deals   #Telluride

 @Name   “Just checked into Fairmont #Telluride. Meeting

@dianarowe & @kylewagnerworld for dinner at Palmyra. Yum.”

 Muckrack.com   List of reporters on twitter

MONITORING TOOLS

 FREE!   Addictomatic.com   Socialmention.com   Howsociable.com   Google Alerts   Bit.ly

 Paid monitoring tools:   Filtrbox   Radian6   Sysomos

BLOGS

  Accept that Bloggers are REAL media   76% of consumers plan leisure travel online   1 in 4 get information word of mouth   Bloggers become “trusted friends”

  Evaluate the outlet, decide level of hosting, and clearly outline policy. Ask for tracking, analytics and/or references with media requests

  FREE tools to help evaluate   Compete   Quantcast   Alexa   Back Type – track blog comments   Yacktrack – search for comments from Blogger, Digg,

FriendFeed, Stumbleupon, & Wordpress blogs

SOCIAL MEDIA RELEASES

 Optimize press releases   Keywords in headlines   Links in the first graf

 Tweetable headlines

 Get the story in the preview pane   No logos   No contact info   Bite Sized Pieces

 Pitchengine.com

GOOGLE – TONS OF FREE TOOLS

 Google Alerts: online clipping/monitoring  Google Reader: aggregate RSS feeds, blogs  Google Docs: web-based document sharing  Google Labs: Check out what’s new

FIREFOX – PLUGINS  Evernote  Screengrab  Shareholic  TwitThat  StumbleUpon