MOUNT CARMEL COLLEGE,(AUTONOMOUS), NO.58, PALACE ROAD,VASANTHNAGAR, BANGALORE, 560052

A REPORT ON MARKET SURVEY OF AN UNEXPLORED DESTINATION: GONIKOPPAL IN KARNATAKA

MEGHANA.LMC112419DEPARTMENT OF TRAVEL AND TOURISM

ACKNOWLEDGEMENT

I present this project with great pleasure and it was a fun filled opportunity to conduct a survey on this an explored destination and know in and around this tourist attraction. I am glad in doing this project, no doubt that tourism is an interesting subject which helps us to expand our knowledge.I would like to thank my college principal Sr .Juanita who has provided this wonderful opportunity in our institution and my great thanks to the travel and tourism teachers MS.LALITHA K and MS.SNEHA.N who helped me a lot in completing this project with their assistance.

Contents

Chapter 1: Introduction about tourism marketingChapter 2: Karnataka tourismChapter 3: Destination details Chapter 4: observations and findingsChapter5: suggestions and conclusions

Chapter 1

Introduction to tourism marketing

The word marketing is the central to travel and tourism business because it defines what customers wants and needs and because it directs the resources of the business to meet these needs the rapid change in the marketing environment over the past decade has increased an awareness of the importance of marketing. Since tourism is primarily a service based industry, the principal products provided by tourism businesses are recreational experiences and hospitality. These are intangible products and more difficult to market than tangible products such as automobiles. The intangible nature of services makes quality control difficult but crucial. It also makes it more difficult for potential customers to evaluate and compare service offerings. In addition, instead of moving the product to the customer, the customer must travel to the product (area/community). Travel is a significant portion of the time and money spent in association with recreational and tourism experiences and is a major factor in people's decisions on whether or not to visit a destination.

As an industry, tourism has many components comprising the overall "travel experience." Along with transportation, it includes such things as accommodations, food and beverage services, shops, entertainment, aesthetics and special events. It is rare for one business to provide the variety of activities or facilities tourists need or desire. This adds to the difficulty of maintaining and controlling the quality of the experience.

The marketing strategy, or mix, should be viewed as a package of offerings designed to attract and serve the customer or visitor. Recreation and tourism businesses and communities should develop both external and internal marketing mixes for different target markets. The external marketing mix includes product/service, price, place/location, and promotion.

Tourism marketing would refer by excellence to trading services and places in form of tourism destinations but more and more nowadays the accent moves towards the tourismProduct, towards events, experiences and even persons perceived as bothtourism attractions and contributors to service quality. However we may alreadyconsider as a main difference between the economic and the geographicperspective on tourism marketing the fact that the first focuses on servicesprovided by a tourism unit and on tourism business itself whereas tourismgeographies would be more concerned about space and its selling as a tourismdestination. According to WTO (1994) tourism system is based on theinteraction between the demand and the offer. It may be considered that tourismmarket would refer though to tourism offer and tourism demand in terms ofinvested capital and as clients providing a profit if buying tourism productsfrom the economic perspective whereas the geographical perspective would beinterested in natural and human tourism resources on the one hand and onvisitors fluxes within and towards an area on the other. Moreover within thesustainability perspective the local community interferes as an increasinglyvisible stakeholder on tourism market, consequently involving an increasingspace oriented dimension for marketing. Grotters (2007) was mentioning eventerms like local, regional or national marketing, starting from the idea thattourism market is to be located in an area and a geographical space is to beperceived administratively at different levels of extension.The accessibility of the destination is a key point for a tourism study asmobility is a vital element for tourism demand, characterizing theessence of tourism services which are to be consumed at the destination through the recreational act.

Market researchis any organized effort to gather information aboutmarketsor customers. It is a very important component ofbusiness strategy. The term is commonly interchanged withmarketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, whilemarketresearch is concerned specifically with markets.Market research is a key factor to maintain competitiveness overcompetitors. Market research provides important information to identify and analyze the market need, market size and competition.Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research is for discovering what people want, need, or believe. It can also involve discovering how they act. Once that research is completed, it can be used to determine how to market your product. Hence a market survey on a particular place plays a very vital role in tourism marketing.

Marketing and management services

INTANGIBILITY: Intangibility is an important consideration that complicates the functional responsibility of marketing manager, especially while influencing and motivating the user. The goods of tangible nature can be displayed and buyers can have a view, they can even test and make a trial before making any buying decisions. Thus selling is considerably an easy process. We are aware that services are of intangible nature and it is intangibility which makes the process of decision making complicated. While motivating they find it difficult to perform and display and positive or negative opinions regarding the services come up only after the completion of using process. The customer can not touch the services, but they can smell them. In true sense it is not a physical object.

INSEPARABILITY: This also a feature that complicates the task of professionals while marketing the services. This focuses on the fact that the services are inseparable. Generally the services are generated and supplied simultaneously. The service and their providers are one and the same. It is the inseparability that makes task of marketing services a bit more difficult. The goods are produced at one point and are distributed at various points. In services we find that selling point making way for the generation of services.

HETEROGENEITY: Another feature is heterogeneity which makes it difficult to establish standard. The quality of services cant be standardized. The prices charged may be too high or too low. In case of entertainment we find the same thing. The same type of services cant be sold to all the customers even if they pay the same price. The consumers, rate the services in different way. Of course, it is due to the difference in the perception of the individuals at the levels of providers and users.

OWNERSHIP: IT is also ownership that makes it significant to market the services in a bit different way. The goods sold are transferred from one place to another, the ownership is also transferred and this provides to the buyers an opportunity to resell. In the case services, we dont find the same thing. The users have just an access to the services. A service is any activity or benefit that one party can offer to another that it is essentially intangible and does not result in the ownership of anything.

SIMULTAINEITY: Services cant be delivered to the customers or users. Service doesnt move through the channel of distribution. For availing the services, it is essential that users are brought to the providers or the providers go to the users. It is right to say that services have limited geographical areas

QUALITY: The quality of service requires another tool for measurement. We cant measure it in terms of service level. It is very difficult to rare or qualifies the total purchase

NATURE/DEMAND: The features of services make it clear that the professional working in the service sector need excellence to make available to the customers the promised services without a gap. If the executives working in the different service generating organizational bear the potentials to understand the specialities in the services to be sold, they can do the best possible to understand the expectations of customers. This simplifies the process of satisfying the customers.

The 4 traditional Ps and the implications in the tourism businessProductWhen thinking about a tourism product,its important to differentiate between what the customers actually buy (the promise of a product) and the product mainly a service that they receive after the purchase (the actual product).The purchasing decision made by the tourist is based on the promise of the product a promise established by what she or he sees in your promotional material. This is becausethe tourism product unlike a car or a computer consists of a combination of tangible and intangible itemsand the potential customers buy the product before acquiring the product

PromotionPromotion is the activity of telling your market about your product. Nowadays, promotion is replaced bycommunications, which represents a broader focus. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the organization and the consumer.

PlacePlace is synonymous withdistribution. It refers to providing the product at a place, which is convenient for consumers to access. In tourism,the product is not distributed to the client, but the clients travel to the product.Thus, unlike physical products, tourism distribution is more related to where you distribute the informaton about the service (trade shows, resellers, webpages, etc.).PricePrice is what the business charges for its tourism product as defined by the interacting forces of supply and demand.At a practical level, tourism enterprises can determine their prices by analyzing:1. The cost of running the business;2. The willingness to pay by the demand;3. The prices of the competition;4. The commission to be provided to resellers.In tourism, two prices are often used:rack rates, which are the prices published in promotional materials without discounts, andnet prices(or net rates), which is the rack rate less the commission offered to resellers (tour operators or other intermediaries).It may also be advantageous to differentiate rates forseniors, children, off-season, etc.

Chapter 2

Karnataka tourism

Karnataka State Tourism Development CorporationorKSTDCis an entity was set up by government ofKarnatakastate inIndiato promotetourismwithin the state.The aim of KSTDC was to provide infrastructure, conveyance and other facilities totouristsvisiting Karnataka. Part of mission is also to promote unknown tourist spots in Karnataka.The corporation runs conducted tours tours of predetermined places at predetermined times. The KSTDC owns some hotels and guest houses.

Established as a State Government corporation it has been fulfilling its mandate of showcasing the wonders of Karnataka to the world. Constantly upgrading its offering in consultation with experts in art, history, tourism, etc., and utilizing advances in technology, KSTDC ensures that tourists take home memories for a lifetime. KSTDC has ever been redefining the Hospitality. It has greatly been possible because of the healthy suggestions by the patrons of the arts and culture, who visit the State from different parts of the world. This has mainly been possible with the team of Professionals who is been trained time and again to keep updated with the technology to offer better service. KSTDC holds the mirror for the Karnatakas art and culture. KSTDC with its Conducted Tours across the state taking you to the Renowned Cities gives an insight to the blend of culture and growth. Probably the most refreshing example of the Largest Democracy also brings the comfort of traveling with ultra- modern Aerotech Coaches. Mayura Group of Hotels the premium Lodging and Restaurants setup and maintained by KSTDC are known for their high standard of service and excellent hospitality. KSTDC offices have been setup all over Karnataka to assist the tourists.Tour Packages offered by Karnataka Holidays facilitate well-managed group tours of various locations.

1. Heritage holidays Belur HalebeeduShravanabelagolaChitradurga Tungabhadra dam HampiSriranagapatna Talakadu Chitradurga Kishkinda

2. Nature holidaysSomnathpurShivanasamudraNandi hillsHogenakal fallsMekedatu

3. Pilgrimage holidaysChikka tirupathiKotilingeshwara MulbagalKaiwaraPadmavathi templeJalakanteshwara temple

History:Karnatakas flag

Karnataka's pre-history goes back to aPaleolithichand-axe culture evidenced by discoveries of, among other things, hand axes and cleavers in the region.Evidence ofneolithicandmegalithiccultures have also been found in the state. Gold discovered inHarappawas found to be imported from mines in Karnataka, prompting scholars to hypothesize about contacts between ancient Karnataka and theIndus Valley Civilizationca. 3000 BCE. Prior to the third century BCE, most of Karnataka formed part of theNanda Empirebefore coming under the Mauryan empireofEmperor Ashoka. Four centuries ofSatavahanarule followed, allowing them to control large areas of Karnataka. The decline of Satavahana power led to the rise of the earliest native kingdoms, theKadambasand theWestern Gangas, marking the region's emergence as an independent political entity. TheKadamba Dynasty, founded byMayurasharma, had its capital atBanavasi,theWestern Ganga Dynasty was formed withTalakadas its capital.These were also the first kingdoms to useKannadain administration, as evidenced by theHalmidi inscription and a fifth-century copper coin discovered at Banavasi.These dynasties were followed by imperial Kannada empires such as theBadami Chalukyas,theRashtrakuta Empire of Manyakhetaand theWestern Chalukya Empire,which ruled over large parts of theDeccanand had their capitals in what is now Karnataka. The Western Chalukyas patronised a unique style ofarchitectureand Kannadaliteraturewhich became a precursor to theHoysalaart of 12th century. Parts of modern-day Southern Karnataka (Gangavadi) were occupied by theChola Empireat the turn of 11th century. The Cholas and the Hoysalas fought over the region in the 12th century before it eventually came under Hoysala rule.

After India's independence, the Maharaja,Jayachamarajendra Wodeyar, allowed his kingdom's accession to India. In 1950, Mysore became an Indian state of the same name; the former Maharaja served as itsRajpramukh(head of state) until 1975. Following the long-standing demand of theEkikarana Movement, Kodagu- and Kannada-speaking regions from the adjoining states of Madras, Hyderabad and Bombay were incorporated into the Mysore state, under theStates Reorganization Actof 1956. The thus expanded state was renamed Karnataka, seventeen years later, in 1973.In the early 1900s through the post-independence era, industrial visionaries such as SirMokshagundam Visvesvarayya born inMuddenahalli, nearKanivenarayanapura,ChikballapurDistrict played an important role in the development of Karnataka's strong manufacturing and industrial base.

Coastal KarnatakaKarnataka is blessed with over 300km of pristine coastal stretch.Netrani Islandof Uttar Kannada is known for coral reefs. St. Mary's Island, a few kilometers from Udupi has basalt rock formations. Sunny beaches at places likeMalpe, Murdeshwara, Maravanthe, Gokarna, Kumta have spectacular mountains to the east. Agumbe, Kodachadri hills, Kemmangundi, are just a few of many hill stations that straddle the coast providing tourists sun and greenery. Unlike many crowded hill stations in South India, the hill stations of Karnataka are still mostly undiscovered and pristine. Gokarna : The Coastal town of Gokarna is a pilgrimage centre as well as a centre of Sanskrit learning, 56km from Karwar. It has the Mahabaleswar Temple with the 'Atmalinga' dedicated toShiva. There is a beach calledOm Beach.

Udupi: One of the holy place and it is 58km fromMangalore. The Krishna temple here is founded by Acharya Madhwa during the 14th century. He founded eight mathas to conduct the services of Lord Krishna in turns. Paryaya festival is held once in two years in January.

Karkala: 50km from Mangalore and 20km from North of Moodabidire, is Karkala, an important centre of Jainism. There are several temples and a 17 metres high statue of Bahubali (Gomateshwara), situated on a small hill.

Venur: Situated 50km NE of Mangalore, has eight Bastis and ruins of a Mahadeva temple. The largest of them is the 17C Kalli Basti, dedicated to Shantinatha. There is a Gommanteswara Monolith, 11metres high dating back to 1604 in Venur.

Malpe Beach: Situated 66km north of Mangalore, near Manipal. It has a tourist beach. The uninhibited St. Mary's Island, accessible by boat, has a beach and an impressive geological formation of basalt rock pillars into the sea.

Dharmastala: Situated 75km from Mangalore, Dharmastala is an attractive site surrounded by forested hills, rice fields and by the river Netravati on all sides. The Manjunatha temple here is a pilgrim centre. A Monolithic statue of Bahubali 14metres high was erected here in 1973.

Kollur, 147km from Mangalore: The temple of goddess Mookambika is located here on top of Kodachadri hill, at the foot of the Western Ghats. The goddess takes the form of a 'Jyotirlinga' incorporating aspects of Shiva and Shakti.

Moodabidre: Situated 35km from Mangalore, Moodabidire has Jain temples known as Basti's. There are 18 Bastis, the oldest and the largest is the Chandranatha Basti (1429) with its 1000 pillared hall.

Bhatkal: located 135km from Karwar was the main port of Vijayanagar empire in the 16th century. The ancient town has temples of Vijayanagar style and many interesting Jain monuments.

Honnavar: situated 90km from Karwar, has a Portuguese fort. There is also a fort in Basavaraja Durga Island, amidst the sea which can be reached by a sail upstream on river Sharavathi.

South KarnatakaSouth Karnataka is a unique combination of spectacularvesarastyleHoysalaarchitecture, colossal Jain monuments, colonial buildings and palaces of theKingdom of Mysore, impregnable fort at Chitradurgaand densely forested wildlife sanctuaries that offer some of the best eco-tourism available in the country. Bengaluru: the capital of Karnataka has manytourist attractions.

Belur: Home to the Hoysala temple complex. The Chennakeshava temple here was completed in 1116 by Hoysala Vishnuvardhana. There are shrines of Kappe Chenniga Andal, Saumya Nayaki etc. The temple here is a classic example of Hoysala art, and Belur was one of the Hoysala Capitals.

Halebidu: It is 27km from Hassan, was capital of Hoysala and it was formerly called as Dwarasamudra. It has one of the finest Hoysala temples said to have been started by Ketamalla, a commander of Vishnuvardhana in 1121.

Arasikere: It is 41km from Hassan and 176km from Bangalore. It has coconut gardens. There is a Kattameshwara temple here which is also called Chandramoulishwara and referred to as Kalmeshwara in the records

Aralaguppe: There is a Kalleshwara temple in theGanga-Nalamba style of the 9th century. Its ceiling has a dancing Shiva sculpture with musical accompanists and eight Dikpalas surrounding him with all their paraphernalia

Madhugiri: It is 43km from Tumkur and has a large hill fort. The ancient name of the place is Maddagiri. It has temples of Venkataramana and Malleshwara built by Vijayanagara feudatories.

Sira: It is 52km from Tumkur. The town called Siriya was founded by Rangappa Nayaka of Ratnagiri. The Jumma masjid here is a fine monument built in 1896 and the Malik Rihan's tomb is another impressive structure.

Yediyur:It is 30km from Kunigal. It has a samadhi matha of Tontada Siddhalingahwara Yati, a Veerashaiva saint who lived during 16th century. Piligrims who visit the place in hundreds daily are fed free, and there are rest houses.

Madikeri/ Mercara: Known as Scotland of India, Mercara has enchanted millions of travelers with its misty hills lush forests, coffee plantations and breath taking views.

Srirangapattana: It is 14km from Mysore & it is an island in between two branches of the Cauvery. It was also the capital of the mysore rulers. There is a Ranganath temple here.

Melukote: It is a religious centre which attracts lakhs of people during its annual feast Vairamudi. The temple was reconstructed in the Hoysala style by Visnuvardhana with the guidance of Ramanujacharya, a Visistadvaitist, in the 11th century.

Maddur: It is 20km from Mandya and it is headquarters of this district. It is described in records as "Arjunapuri agrahara", the institution being ascribed to epic hero Arjuna. Madduramma is the village goddess of the place.

Trekking in Karnataka. Some of the most popular treks are: Dandeli Tadiyandamol Trek (Coorg) Kodachadri Trek Bheemeshwari Trek Kudremukh Trek Shakaleshpur Trek Dabbe falls (Shimoga) Karwar Beach trek Madhugiri Fort Trek Sawandurga Trek Agumbe Rain Forest trek Makalidurga Trek

Chapter 3

Destination details

Gonikoppal is a popular town located at a distance of about 17 km from Virajpet. This town is the headquarters of the Coorg Adventure Club. Tourists visiting this club can enjoy activities like paragliding, windsurfing, parasailing and other water sports.

It is a hilly agricultural area, admired for its coffee yield. It is a renowned place for producing high quality coffee seed. Along with the coffee, oranges and pepper are also grown at this place. It is a must seen place.Some places of interest close to the town of Gonikoppal include an old fort and a Buddhist temple. The best time for visiting Gonikoppal is during the months of October to May.Mekur Hosakeri ( 6 KM ) , Kirgur ( 8 KM ) , Bilugunda ( 9 KM ) , Bittangala ( 9 KM ) , Ammathi ( 10 KM ) are the nearby Villages to Gonikoppal.Gonikoppal is surrounded by Piriyapatna Taluk towards East , Madikeri Taluk towards North , Iritty Taluk towards west , Peravoor Taluk towards South .Madikeri , Mattannur , Koothuparamba , Peringathur are the nearby Cities to Gonikoppal. It is a village In virajpet taluk in kodagu district of Karnataka India .It belongs to mysore division .It is located 38kms towards south from the district head quarters madikeri 14kms from virajpet 235 kms Bangalore the capital state.

Demographics of gonikoppalKannada is the local language here.

1.Near by Places to SeeNayana Talkies1.3 kmBrahmagiri Wildlife Sanctuary9.4 kmSri Shirdi Sai Baba Mandir13.6 kmDubare Elephant Camp20.5 km

2.Near by Places To ShopTibetian Shopping Centre27.7 km

Camp 1 Market26.4 km

3.Near by Places To EatTender Chicken1 kmCoorg Food Vijay Juice Centre24.9 kmOrange Logoan Restaurant28.4 kmAthiti Pure Vegetarian30.4 kmStar Multi Cusine Restaurant30.4 km

4.Near by Places To StayHoliay VillaIruppu Stay5.3 kmThe Robustazone Home Stay15.2 kmRaksh Cottage14.6 kmBalajivilla Homestay29.5 kmAmanvana Eight Island Luxury Resort30.7 km

How to reach gonikoppalBy RailThere is no railway station near to Gonikoppal in less than 10 km.are the Rail way stations reachable from near by towns. However MYSORE JN railway station is the major railway station 89 kms near to gonikoppal.By RoadTheres a road connectivity to gonikoppal by the nearby towns.

Near by attraction1.VIRAJPET :It is a town belongs to Kodagu district of Karnataka. It is around 250 km from Bangalore and 30 km from district headquarters Madikeri. The name of this town is derived from the Kodagu ruler Vairarajendra. The town is popular for the coffee and spice plantations. It is one of the largest honey producers in India. The highlighting features are hilltop Shiva temple, Ayyappa temple and Kakotuparamby semi-spherical hill. These are center of attractions for devotees and visitors. Mercara Dasarais the famous festival celebrated with pomp and show. It last for ten days. Several entertainment programs are performed during this festival. Virajpet is a gorgeous town to enjoy short vacation.

Places to visitAyyappa TempleIt is a sacred temple of Hindus, dedicated to Lord Ayyappa and located on the top of a Malethirike hill. It is flocked by devotees all-round the year and gives a fantastic view of entire Virajpet.

St. Annes ChurchIt was an ancient church, was built in 1792 in European and Gothic style of architecture. 180 feet high, candle shaped steeple is the center of attraction.

Clock TowerIt is 10 years old clock tower and was built by commemorate King George V. It is the major landmark here and located in the center of the town.

2. Coorg

The most popular and affluent hill station of Karnataka. It is expressed as Scotland of India which offers an unequal enticing and luxurious vacation. It is also renowned as Kashmir of South for its extra ordinary salubrious climate. This majestic beauty is amazingly located among the lush greeneries of Western Ghats at an altitude of 3500 feet from sea level. Gorgeous coffee plantations, alluring green valleys, deciduous teak wood forest and challenging highland ranges are making Coorg as an outstanding and exquisite destination for picnickers. The eye feasting peaks and scenic surroundings are offering a mind blowing trekking experience. It is an enticing summer retreat to stay away from scorching heat. Besides its nature splendors, it offers an exciting outdoor activity like golfing, angling and trekking. It is an invaluable place for bird watching. The pure fresh air, unpolluted environment and majestic landscapes are the inviting features to tourists.Places to visitElephant Training CampWild elephants are trained here. It is amazing to watch the elephant bath in the river. The trainer or Mahouts exhibits various commands for elephants to comply. Elephant ride is free within the camp. Scrubbing and feeding elephants are most enchanting features here.

Nalnad PalaceIt was built by Dodda Viraraja in 1792. It amuses visitors by its enthralling architecture and marvelous paintings.

Madikeri FortIt was originally buily with mud and rebuilt with granites by Tipu Sultan. This is an excellent place to get a glimpse of panoramic views of entire city.

NisargadhamaIt is a wildlife sanctuary and a most favored spot for newly married couples to celebrate honey moon. The serene atmosphere is certainly will rejuvenate the tangled nerves. The adventurous place offers to see peacocks, elephants, deers and many more. An elephant ride is the top attraction here.

Other PlacesPushpagiri wildlife sanctuary, Raja Seat, Fishing Dubare, Karada, Tadiyendamol, Ammathi, Siddhapur and Burude falls are other attractions in Coorg.

3.DubareDubare is an excellent forest region located in Coorg. It is an outstanding picnic destination, situated on the banks of river Kaveri. The elephant training camp is the major attraction in Dubare. Elephant history and ecology are explained here by trained environmentalists. One can get a chance to take part in elephant bathing and feeding which are rare and fun filled tourist activities. The breath taking wild beauty in the midst of abundant lush greenery is another highlighting feature of Dubare. It is perfect place for those who thrive for nerve racking adventures. It is well deserved tourist paradise which offers fishing, boating, rafting and trekking. Tourist can also enjoy marvelous elephant rides here. Nature has showered its galore and splendors copiously.

Places to visitHarangi DamIt is one of the major attractions in Dubare measuring 846 m in length and 47 m in height. It was built across the offshoot River Kaveri. It is usually very calm and devoid of pollution and noise. The fullest beauty is enjoyed when the reservoir is filled.

4.PonnampetPonnampet lies very close to Virajpet. Virajpet is a major tourist destination. Tadiandamol is at a short distance away from Ponampet and it is the highest mountain of the Kodagu district. Dubare known for its elephant camps lies close to Ponnampet. Ponnampet is best visited during the winter season. Weather at Ponnampet is usually very pleasant.

5.Pollibetta Pollibetta Town is an agricultural area known for its coffee estates, situated on the Pollibetta-Ammathi Road. Apart from coffee, pepper and orange are also grown in the town. Some of the important attractions are the Buddhist temple and a fort.

ITINERARYDay 1 Depart from Bangalore and reach Gonikoppal and transfer to hotel and leisure for 3 hours and have a nature walk and do parasailing and transfer to hotel.

Day 2 Early breakfast and Transfer to Virajpet and visit top of the hill Shiva temple and Kakotuparamby semi spherical hill and visit the Clock tower and transfer to hotel.

Day 3Early breakfast and Proceed towards Dubare and visit elephant training camp and and visit Harangi dam and fishing center and river rafting down the river kaveri and transfer to hotel.

Day 4Early breakfast and Proceed towards Ponnampet and visit Irupu falls and start trekking at Brahmagiri hill and depart to Bangalore in the evening after snacks.

Accommodation: hotel 3 starSilver oak home staySan Jose holiday home resortJungle lodges

Chapter 4

Survey analysis1.

FROM THE ABOVE PIE CHART WE CONCLUDE THAT MORE OF PEOPLE WITH THE AGE GROUP OF 20 YRS -25YRS TRAVEL MORE AND MORE OR LESS EVEN THE TEENAGE GROUPS TRAVEL BUT THE RATIO FALLS DOWN AS THE AGE DECLINES.

2.

FROM THE ABOVE PIE CHART WE CONCLUDE THAT MORE OF MEN TRAVEL THAN FEMALE.

3.

FROM THE ABOVE PIE CHART WE CONCLUDE THAT MORE OF STUDENTS TRAVEL THAN EMPLOYED SECTOR AND FREELANCERS AS STUDENTS WILL BE OPEN TO ANY KIND OF ADVENTURE AND WOULD BE IN ENTHUSIASTIC AND THE ENERGY LEVEL WILL BE MORE.

4.

FROM THE ABOVE PIE CHART WE CONCLUDE THAT NO DOUBT TOURISM IS THE FASTEST GROWING INDUSTRY BECAUSE 90%OF THE PEOPLE LOVE TRAVELLING AND EXPLORING PLACES.

5.

FROM THE ABOVE PIE CHART WE CONCLUDE THAT TRAVEL AGENCIES PLAY A VITAL ROLE IN MAKING PEOPLE KNOW ABOUT FEW UNDISCOVERED PLACES AND FAIRS AND EXHIBITIONS ALSO PLAY A EQUAL ROLE IN MAKING PEOPLE KNOW ABOUT A PARTICULAR PLACE AND THEIR ACCOMODATIONS ABOUT ANY UNFAMILAR PLACES THAN THE MEDIA AND THE BOOKS AND WORD OF MOUTH ALSO HOLDS UPAS PEOPLE GET TO KNOW TO MORE THROUGH FRIENDS WHEN THER SHARE THEIR EXPIRIENCE REGARDING A PARTICULAR PLACE.

6.

FROM THE ABOVE PIE CHART WE CONCLUDE THAT PEOPLE ARE IGNORANT ABOUT THIS DESTINATION AND ARE TRAVELLING FOR THE VERY FIRST TIME AND ARE OPEN TO EXPLORE PLACES AND ARE ADVENTURISTS.

7.FROM THE ABOVE PIE CHART WE CONCLUDE THAT PEOPLE ARE MORE OFTEN TO SPORTS AND RECREATION AND ADVENTURE RATHER THAN CARRYING OUT A BUSINESS OR REVIEW THE CULTURE AT THIS PARTICULAR DESTINATION AND CULTURE ALSO STANDS A HOLD UPTO A CERTAIN SATISFACTORY LEVEL AND ITS A DESTINATION WHERE PEOPLE OPT TO RELAX TOO. SO ARE THE PEOPLE WHO ARE ADVENTUROUS TRAVEL MORE TO THIS DESTINATION.

8.

FROM THE ABOVE PIE CHART WE CAN CONCLUDE THAT PEOPLE TRAVEL MORE WITH FRIENDS TO THIS CURRENT DESTINATION RATHER THAN PARTNER AND FAMILY AS THE CURRENT DESTINATION PRMOTOES ADVENTURE TOURISM RATHER THAN HONEYMOONING AND RELAXING.

9.

FROM THE ABOVE PIE CHART WE CAN CONCLUDE THAT PEOPLE TRAVEL MORE ONCE A YEAR RATHER THAN TRAVELLING SEVERAL TIMES A YEAR AND THE RATIO IS ALSO MORE OR LESS EQUALANTFOR PEOPLE TRAVELLING EVERY FEW YEARS AS PEOPLE LOVE TRAVELLIN MORE .

10.

FROM YHE ABOVE PIE CHART WE CAN SEE THAT PEOPLE WOULD LIKE TO SPEND MORE ON THE ENTERTAINMENT SECTOR RATHER THAN SHOPPING AND TRANSPORTATION AND LESS ON SHOPPING AT THE CURRENT DESTINATION.

11.

FROM THE ABOVE PIE CHART WE SEE THAT PEOPLE WOULD LIKE TO SPEND LESS ON THEIR TRAVEL AND PEOPLE ARE BUDGET CONSCIOUS AS THEY WOULD LIKE TO SPEND AROUND 5000RS ON DIS CURRENT DESTINATION.

Chapter 5

Conclusion

I would like to conclude that doing this project was a over whelming experience to me as I got to know about this unexplored destination and things to do at this destination and the food and in and around the destination and it was a great experience talking to localites and conducting a survey through sample questionnaires and people also shared their experience about the travel .It is a great place to promote tourism as adventurist will be more willing to come to such places as trekking at this destination is a breathtaking experience and it is one of the place in Karnataka where people should come and see once in their lifetime. On the whole it was a fun filled experience doing this project.

Bibliographywww.wikipedia.comhttp://en.wikipedia.org/wiki/Gonikoppalwww.onefivenine.comhttp://www.onefivenine.com/india/villages/Kodagu/Virajpet/Gonikoppal www.holidayiq.com http://www.holidayiq.com/Pollibetta-Siddapur-Sidhapur-Sightseeing-1320-13876.html http://www.holidayiq.com/Gonikoppal-Virajpet-Sightseeing-976-13036.html www.karnatakatourism.org http://karnatakaholidays.net/heritage_holidays.htm http://karnatakaholidays.net/nature_holidays.htm

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