TSW. Harley Davidson Role-Play

1. MARKETING GOALS INCREASE SALES OF THE H-D SPORTSTER ESTABLISH ALABAMAS LOCATIONS AS PREMIER H-D DESTINATIONS INCREASE APPAREL/ACCESORY SALES

2. PRIMARY TARGET AUDIENCE WOMEN AGES 25-44 SEEKING TO ESCAPE BOREDOM ALABAMA

3. RIDING WITH RAYCOM 41MM UNIQUE VISITORS MOBILE: 19MM DESKTOP: 22 MM 363MM PAGE VIEWS MOBILE: 252MM DESKTOP: 111MM 5MM+ FACEBOK FANS 1MM TWITTER FOLLOWERS

4. STYLE RIDE INSOUTHER N

5. ORIGINAL SERIES/NATIVE ADVERTISING :45-1:00 SEGMENTS DESIGNED TO RUN AS EDITORIAL IN NEWSCASTS 1:30-2:00 BROADCAST PIECE WITH HOST 1:00 STAND ALONE PIECE WITHOUT HOST :30 YOUTUBE TEASER :10-:15 FACEBOOK & INSTAGRAM TEASER :06 VINE TEASER 22:00 BROADCAST COMPRISED OF CONTENT SERIES IN MAY 2014, 73% OF MEDIA BUYERS EMPLOYED NATIVE ADVERTISING!

6. TSW VIDEO PRE-ROLL

7. TSW EMAIL BRANDING 12,175 EMAIL NEWSLETTER SUBSCRIBERS 69.7% OF US INTERNET USERS PREFER EMAIL COMMUNICATION WITH BUSINESSES ONE-THIRD OF MARKETERS SAY THEIR SUBSCRIBERS READ EMAILS ON MOBILE DEVICES AT-LEAST 50% OF THE TIME

9. JULY AUG. SEPT. OCT. RISS ORIGINAL SERIES NOV. DEC. JAN. FEB. MAR. APR. MAY JUNE CAMPAIGN TIMELINE TSW VIDEO PRE-ROLL (50K IMP./MONTH; APPROX. 30% SOV) $1,000/MONTH TSW EMAIL BRANDING CAMPAIGN (12,175 SUBSCRIBERS) $120/MONTH LOCAL TSW SPONSORSHIPS (MONTGOMERY, BHAM, HUNTSVILLE) $6,000/MONTH INVESTMENT: $7,120/MONTH + $99,000 (ORIGINAL SERIES) YOU ONLY NEED TO SELL ONE H-D SPORSTER PER MONTH!

10. YOUR RAYCOM WARRANTY CONSTANT OPTIMIZATION & FIRING ON ALL CYLINDERS DIRECT ACCESS TO RAYCOMS SERVICE & REPAIR TEAM NIKKI BAGLEY | 334.202.8359 PASCAL RACHENEUR | 404.295.8757 MIKE MOCKLAR | 678.602.0395 HENRY YATES | 334.301.7595 HIGH HORSEPOWER & PEAK PERFORMANCE

11. THANK S, YALL!

TSW. Harley Davidson Role-Play

Automotive

Transcript of TSW. Harley Davidson Role-Play