TSC16 - De impact van digitale content - Social Media Strategie van Kraft Heinz - Dustin Steinfort -...
55
I am Dustin Steinfort Digital, Social media & e-commerce Lead Benelux H.J. Heinz
-
Upload
emerce -
Category
Social Media
-
view
650 -
download
1
Transcript of TSC16 - De impact van digitale content - Social Media Strategie van Kraft Heinz - Dustin Steinfort -...
I amDustin
SteinfortDigital, Socialm
edia & e-com
merce Lead
Benelux H.J. Heinz
I amHEINZ…
Richhistory
But remem
berthis
magic
number…
NowLet’s
getdigital!
We believe in a connected world!
A (digital) ecosystem!
“where brands (inter) act & connectwith consum
ers.”
Case studyheinz
Marketing challenge
OurO
bjectiveis to
Grow
heinzketchup usage
Marketinsight
2015 is the year of gourm
et snacking
OurTarget audience
Foodies& m
ilennials
Bringfood to
life
We proudly
present:the heinz
57 foodlist
SHARE yourtop 3 & WIN a FO
ODTRIP to
NEW YO
RK!
57 pieces of content 57 food experiences
We kicked
off withan
extraordinarypr event!
Social PR event:
Reach: 2.4 MIO
Trending topic
Earned Blogs:
Reach: 900,000 views
Quests on social:
Reach: 1.5 MIO
Thenwe m
ade suretons
of the
right peoplesaw
ourcontent!
youtube:
Unique Reach: 2.0 M
IOvideoviews: 3.5 M
IO
Facebook:
Unique Reach: 2.5 M
IOPost frequency: 5+
twitter:
Unique Reach: 1.5 M
IO
Display & search:Reach: 625K
Content platform:
app visits: 80K Average tim
e: +1 m
in
make engaging
content
make sure
tonsof people
seeit
deliverthemwith
superior im
pact
thanks!
Questions?
CAMPAG
NE CREDITS:Film
, fotografie, Content & pr = Boomerang
Concept&design= Boondoggle
App& FB Advertising = Digined
Media buying
= OM
D
Team Heinz
Joris Veger, Annelies van Hierden, Menno van
der Vlist, Olaf Nap,
Krista Fransen & Nathalie van Herk.
