TryMyUI Collaborative UX Research Webinar

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Transcript of TryMyUI Collaborative UX Research Webinar

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Ritvij GautamCEO & Co-founder TryMyUI

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Contents:

● A Typical UX Research Process

● Challenges

○ Data Analytics

○ Time Sensitivity

● Team Synchronicity

● Why Do We Need to Collaborate?

● To Usability and Beyond!

○ Walkthrough of TryMyUI Collaborative Analytics

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● Create structured user flows for your website and have users navigate through them

● Get video/audio recordings and written responses to questions (PRIMARY RAW DATA)

● Additional data like SUS & SEQ, click streams, & heat-maps (AUXILIARY RAW DATA)

● User researchers watch the videos and create notes of pain points

● Share notes with the team -- they too watch the videos and add notes of their own

● Collate the data, present a list of actionables to the Product Manager/Client,

explain why the changes are necessary

● Relay the changes and desired impact to the Dev team

ITERATE...

A Typical UX Research Process

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● Data! = Insights

● Covering the different takeaways from the

results for the different team members.

● Getting people “in on the loop” & “on the

same page”, so that they can “circle back

around” to “re-interpret data”

● Getting all of this done in time for the next

build!

Challenges

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● In doing UX research, we often get carried away with

the data collection process. In fact there is a terrible

pre-conceived notion that usability testing is purely a

data collection activity.

● We can collect primary & auxiliary raw usability data,

but if we do not establish an analytical methodology

that drives the way we extract insights from them, we

are simply wasting time.

● The auxiliary data should help you identify patterns

and trends in the primary data, but what you need is a

tool that will help you analyze and interpret it all.

Data Analytics

“Big data is not about the data”-Gary King, Harvard University

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Example of Auxiliary Data

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● The more tools/vendors/platforms used to manage

the data, the more unwieldy the analytical process.

● The more isolated the team members’ respective

analysis, the more disjointed the analytical

process.

● Analysis that could take a week often takes twice

or thrice the amount of time because of gaps in

communication and the time wasted in between

meetings and follow ups.

“the ultimate inspiration is the deadline” - Nolan Bushnell, Founder of Atari

Time Sensitivity

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● Usability testing data is relevant to your team members in different ways.

● They all need something from it, they view it through different lenses, and they draw

different insights from it.

● Aggregation of these insights will lead us to the treasure we seek!

Team Synchronicity

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It falls to the UX Researcher to watch all of the results and identify

key findings, judge what is important and what isn’t, and then

persuasively communicate these to decision makers.

To achieve his or her goals, therefore, what the UX Researcher really

needs is a way to easily pinpoint and reference critical, demonstra-

tive moments in the results to back up their arguments and justify

making changes to the design.

UX Researcher

Decision Maker

UI/UX Designer

Developer

Team Synchronicity: UX Researcher

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The decision-maker’s objective, on the other hand, is to make an

informed decision about the direction of the product roadmap and

which issues will be prioritized over others, based on the topline

analysis of what the pain points are.

What the Decision-maker needs to achieve their goals is an

efficient means of knowing and understanding the issues, and

seeing the evidence needed to green-light changes.

UX Researcher

Decision Maker

UI/UX Designer

Developer

Team Synchronicity: Decision Maker

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The goal of the designer, for their part, is to see why particular

design elements work or do not work, and then use that

information to create new solutions based on real user behavior.

For the Designer to achieve his or her goals, they need to be able

to directly access the results and witness users interacting with

the product at key junctures and hear their thoughts and reactions

when they run into walls.

UX Researcher

Decision Maker

UI/UX Designer

Developer

Team Synchronicity: UI/UX Designer

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UX Researcher

Decision Maker

UI/UX Designer

Developer

Team Synchronicity: UI/UX Designer

OkCupid profile creator.

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The Developer’s role is to determine how & where in the usability

test(and the production code) a functionality issue arises. They

need to see the actions leading up to it so that they can replicate it,

identify it and solve it.

For the Developer to achieve his or her goals, they need to be able

to see the user’s actions leading up to an error and also see which

aspects of recurring user behaviour will dictate the way interactive

elements are coded.

UX Researcher

Decision Maker

UI/UX Designer

Developer

Team Synchronicity: Developer

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UX Researcher

Decision Maker

UI/UX Designer

Developer

Team Synchronicity: Developer

Serengetee horizontal drop-down menu.

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It is all about bettering the UX of Usability Testing:

● Collaboration is inevitable. The data will have to reach all members of the team at some

point. So why not optimize our workflow for it?

● Valuable insights with less back and forth

● Increase:

o Relevance of data

o How many insights each unit of data yields

● Decrease:

o Time taken to deliver & implement the suggestions for change

o Entropy and miscommunication within the team

Why do we need to collaborate?

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More resources:blog.trymyui.com

trymyui.com/webinar

Webinar replay:

Follow us on Twitter at @trymyuiRitvij Gautam

CEO & Co-founderTryMyUI

[email protected](415) 323-0377

https://www.youtube.com/watch?v=9g05rGMnmYs