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AMITY BUSINESS SCHOOL

Trying to make gold from lead

Ramandeep Singh (I36)

Mukul Mishra (I37)

Mriganka Chowdhury (I38)Puneet Jain (40)

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AMITY BUSINESS SCHOOLCigna Property and casualty

Co.� Troubled company with huge losses and bad

returns

� Policies sold to corporations, thus sufferingfrom claims due to complicated environment

� Traditional American firm layered with

expensive middle mgmt. & tied up with

unproductive agents.� Infront of busket of challenges with pendind

cases in courts

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AMITY BUSINESS SCHOOLCont..

� Fighting for reversal

� Tried reengineering but failed

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AMITY BUSINESS SCHOOLCont..

� They foreseen the future growth and

identified the problem area (not insurance

covered or doctor¶s elsewhere business)� The changing environment(TV ad &

strategy of insurance companies) also

affected MCGH

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AMITY BUSINESS SCHOOLTime for complete change

� Both the org suffered from their own

versions of same problem

� Old formula has gone because sellingmore insurance means taking more risk.

And filling more beds, thus increasing the

bills would not work anymore.

� Felt the need for a consulting company

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AMITY BUSINESS SCHOOLGemini Consulting

� Success formula: Believes that holistic approachtowards consulting is the only way to go.

� How they work: identifying problem, designing

plan and implementing it.� Change has to be created across every

component of a business

� While many reengineering program was failed

because of the size, complexity and misdirection,Gemini went beyond by actually being there tocarry the project out.

� Believe in outsourcing of services

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AMITY BUSINESS SCHOOLCont..

� Both the org. don¶t do business anymore

the way they did business before Gemini

came into picture

� Believe in the long term relationship with

clients

� Efficient team from different background

having willingness to create bond both

inside & outside the organisation

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AMITY BUSINESS SCHOOLCont..

� Philosophy of Gemini: Reframing

corporate direction, Restructuring,

Revitalizing, and renewing people.

� Cutting cost and bringing more revenues

� As a result cutting employees

� Hundred option for one action

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AMITY BUSINESS SCHOOLCont..

� The problem of MCGH were solved,

leaving the hospital, its staff & mgmt. to

the larger task of determining just what the

hospital would become & just how it would

get that point

� Gemini also worked well in industrial and

business settings in order to change thewhole business process more as of a

money making enterprise than a charity.

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AMITY BUSINESS SCHOOLCont..

� With the help of balance scorecard, the

transformation process has been started.

� It boils everything down into a couple of handy phrases that describe where a

company is what problem it must face.

� It was concluded to focus on the main four 

areas: Finance, Customer, Process,

Learning and innovation

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AMITY BUSINESS SCHOOLCont..

� Cut in operational cost

� New computer program helps to make

better decision relating to underwritingprocess and acquiring new customer