New app launch

Did you ever think how cool would it be to decide what outfits and accessories to wear or are trendy nowadays while sitting at home??

Ohkay ohkay I know flipkart, Amazon, Snapdeal does that!!!

But do they tell you, how well these apparels or makeup suits you?? That’s what we are launching the

new app for…..

Really?

Passion for fashion

Try’emup

Bringing to you…

About the AppExecutive Summary

Situation Analysis

GoalsStrategy

TacticsImplementation

In today's world, there is something which everyone is running short of...time! Hence, anything which can save time is in demand. And that is what the app Try'em Up offers! So why waste time trying out the outfits of your favourite brands when you can try them virtually in this app?Also, many shopkeepers do not have the sample models of the lipsticks/makeup kits which the women want to buy, compelling them to take a risk for the product without actually knowing how it would look like on them. Hence, the app!

About the App

1

Try’em Up Corp. is dedicated to transforming how consumers, content creators and beauty brands interact together. Our unique platform is the premier online destination for all beauty lovers.

Overview

Our experienced team of engineers and beauty aficionados are pushing the frontiers of technology to create the beauty platform of the future – a fluid environment where individuals express themselves, learn the latest about fashion and beauty, and enjoy instant access to the products from their favorite brands.

Goals

Forget smudging lipstick and eye shadow samples off your face for each color you try on. Try’em Up Makeup is the smart cosmetic kit, harnessing the most accurate facial mapping technology for a true-to-life virtual makeover. Apply hundreds of cosmetics products in real-time to test them on yourself!

Goals

The global Cosmetic market was 460 billion USD in 2014 and is estimated to reach 675 billion USD by 2020 growing at a rate of 6.4%. Of the cosmetic products, Skin care has the highest market share while Oral Cosmetics would be the fasted growing market during the forecasted period.

Opportunities

2

Our apps and services

This app offers the users a simple way to save their time and money by virtually trying outfits and accessories & choosing what suits them well with just one click. It lets you try on complete looks virtually, like using a magic mirror!

Company Overview

Our apps and services

Company Overview

Our apps and services

Company Overview

Company Overview

Market Overview

As such, the features offered by our product are quite unique and are not offered by any other app currently. But some apps with whom we share the common features are-

• Available on both, Android and IOS

Youcam

Market Overview

Competitors

MakeUpPlusMarket Overview

Competitors

Market Potential• The global Cosmetic

market was 460 billion USD in 2014 and is estimated to reach 675 billion USD by 2020 growing at a rate of 6.4%.

• The growing concern for saving time and money creates the app demand.

Market Overview

Target Audience

The free version of the app targets women(generally 16-35 years old) as it enables women to virtually try on fun and trendy makeup looks along with the accessories.But the premium version of the app targets a large section of people i.e. both men and women as it gives them freedom to choose between a number of brands and virtually trying out the outfits.

3

Corporate Objectives:• Ensure profitable

growth in the market.

•Grow shareholder value over the long term

Marketing Objectives:• Increase market share of

Try’em Up using Marketing strategies.

• Increase profit of the Try’em Up corp.

• Sustain market share over the year through product innovations.

2016-17 2017-18 2018-19 2016-172019-20 2020-21 2021-22 2022-23

EXPECTED INCOME AND THE TIME INTERVALS ASSUMED

20162017

202020192018

Estimated investments

4

Target market

This app offers the users a simple way to save their time and money by virtually trying outfits and accessories & choosing what suits them well with just one click. It lets you try on complete looks virtually, like using a magic mirror!

Target market

The free version of the app targets women(generally 16-35 years old) as it enables women to virtually try on fun and trendy makeup looks along with the accessories.But the premium version of the app targets a large section of people i.e. both men and women as it gives them freedom to choose between a number of brands and virtually trying out the outfits.

Target market

Our supplir members are-• Lakme• Elle 18 • Revlon• Mary Kay• L'Oréal

• Maybelline• Lotus• Colorbar• Dior Free Version

Target market

Our supplier members are-• Zara• Mango • Levi’s• Nike • Adidas

• Arrow• Roadsters• Forever 21• Monte Carlo• John Players

Paid Version

Target market

As such, the features offered by our product are quite unique and are not offered by any other app currently. But some apps with whom we share the common features are-• Modiface Makeup• YouCam MakeUp• Make up Plus

Target market

Excellent user experience on the E-commerce website in terms of usability, speed, clarity will enhance the loyalty of existing customers and move a step ahead of brand awareness by using context retention.

Brand Positioning

Points of Parity

1. Both the apps experiment with old, new and trending looks and work on the same basic technology.2. Both of them provide make up tips to the users.

Brand Positioning

Points of Difference

1.Other competitive apps may be perfect tool to explore and virtually try on makeup looks but does not tell where to get such looks from whereas Try'em Up lets you choose between brands and does the same thing. Our app's main aim is to facilitate easy selection by the users whereas other Makeup apps are focused on editing to give a glamorous look.

2. Also, other Makeup apps do not have any premium version of the app but Try'em Up does and therefore offers a unique feature of giving the user a "virtual trial" of the apparels they select from the given brands.

5

Product

Generally, choosing the right kind of make up stuff is a difficult task for women, especially when the shopkeepers or the other online shopping apps won't allow them to try them up on them.

Product

The free features of the app-1. Lets the user choose between a number of brands and the required accessories and makeup items like lipstick, eye makeup, blush and more and display the exact product on the buyer's face with just one click. So, the user now is sure about what brands it likes and can straightaway add that product to its wishlist.2. GET FASHION INSPIRATION- Find millions of looks created by other Try'em Up members and get inspired.3. DISCOVER NEW PRODUCTS AND LOOKS-The more you browse and like, the better the outfits and items we’ll show you. You’ll find more to stalk and buy.

Product

In the Premium features of the app , all the above listed features are available with the addition of a unique feature-users can also try apparels on the paid version for the brands they like to wear! It also helps you discover outfit ideas, style your own looks and shop products you love from the world’s top brands and retailers -- it’s fashion inspiration you can buy! Ad free surfing is another advantage of the premium version.

Service

Serving the customer with superior

attention is what the employees are

trained to provide.

Brand

Brand Logo Try’emup

Brand

Brand Tagline Passion for fashion

Brand

Passion for fashion

Try’emup

Brand Symbol

Price

Maximum features of the app are free which include trying on the makeup of your preferred brand, getting makeup tips, sharing your choices with your pals etc.

The unique feature of trying on clothes of your preferred brands is available on the paid version only($2.99). But don’t worry, we won’t charge too much! For the price of

a latte or a gossip magazine, people could have their your own fashion stylist.

incentives

Some of the new user discounts which we offer are-1. 50% off coupon which can be availed

on the stores of any of the available brands on the app with no minimum purchase.(Paid Version)

2. Flat Rs.200 off coupon on a minimum purchase of Rs.1000 which can be availed on the stores of any of the available brands on the app.(free version)

communication

The app's main aim is to connect to people through other brands! We let

people choose between various brands and then select, for example one

Lakme lipstick of their preferred colour and display them how they look

wearing it. So indirectly, we are doing the brand publicity of that particular

brand(Lakme here). Therefore, various established and emerging brands

could invest on us so that we can add them in our app and therefore, help in

increasing their sales.

communication

The other techniques that will be used are as follows-1. Reach out to the customers by creating a website which contains all the necessary information.2. By featuring the App in an Official Blog3. Featuring The App in Your Emails4. Creating a demo video and an eye catching logo for the app5. Offering initial incentives to download the app5.Excellent SEO so that the app starts popping up among the first 5 entries or so

6

While years of experience are always beneficial for a candidate, Kadhimsfocus is to hire those who are able to consistently raise the bar and introduce a variety of innovation to move this organization forward. As Kadhims grows, it feels as absolutely necessary that this company employees are also able to grow professionally with the organization.

Infrastructure

This app’s major policy is primarily aimed to build trust with the consumers. • Investment will be made in large

warehouses and increased automation of their process, so that the product is not delayed.

• They intend to enter in to various new categories and expand their current categories as well.

• Try’em Up is looking at associations with a larger number of suppliers and partners, both nationally and internationally.

Process

A low capital investment and a fast turn-around time helps in the promotion of this new app generation.

Themes of advertisements concentrating on different services are provided.

Try’em Up need to tie up with many organisations and maintained a good relationship.

Try’em Up offers membership cards for premium customers.

RECAP

DISCLAIMER

Created by PrachiBafna,NIT Jaipur, during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.