Trustoptix biz overview

1

SellsSafetySellsSafety

Business OverviewBusiness Overview

2

Presentation Objectives

• Introduce SMARTvt

• Understanding of the business opportunity

• Business strategy

• Business essentials

Evolving an Idea Into a Business, a Product, and a Brand

IdeaConcentration

Actions

PrototypeOpportunity

Product Name

Commercialization

+

XStrategy

Leadership

Infrastructure

FinancePerson

People

BusinessesCustomers

X

4

• Who is SMARTvt.org

• Why were they selected

• Initial critique

A leading economic

development organization

….building sustainable businesses

….building sustainable

brands

…..individual and corporate

©Strategic Advisory Service 2013

SMARTvt.org

5

“The only measure of a

team’s success is

achievement.

Achievement comes through

relentless effort and

commitment.”

….Bill Parcells

Building the North American Business

OpportunityStrategy

Financing

Building a

Business is a

Process

Infra-structure

Leadership


6

• 800,000 workplace-related eye and ear injuries occur every year.

• The market is fragmented with no clear leader offering an integrated eye/ear product.

• Current offerings don’t easily or comfortably integrate eye and ear safety wear.

Become the leading

provider of eye and ear safety gear.


The Opportunity

7

Find a business partnerStatus: Engaged SMARTvt as business development teamNext Steps: Complete/None anticipated.

Identify target markets we can enter quicklyStatus: Home hardware, sporting goods, commercial supply co’s.Next Steps: Close a reference account

Build a cost effective/productive sales organizationStatus: Led by D. Siciliano. Initial calls are being made by Dan and Mark RenkertNext Steps: Identify and recruit well connected network of sales reps.

Initial groups have been screened. None selected

How do you eat an

elephant?

…..one bite at a time.


The Strategy

8

Build the Supply ChainStatus: Ricki and Jorge need to finalize their business relationshipNext Steps: Negotiate a formal supply agreement/rep contract

Build internal infrastructureStatus: Not startedNext Steps: None until financial resources are available

Secure FinancingStatus: Not startedNext Steps: Need to finalize business plan and start a revenue stream

before reaching out to investors

How do you eat an

elephant?

…..one bite at a time.


The Strategy

9

Target Markets/Customers

How do you fit a giraffe

in a refrigerator?

…..you start by opening the door.

Market

DIY/Hardware

Sporting Goods

• Inititial conversations complete

• Ace Hardware• Lee Valley• Gardner’s Supply• CHP

• Dick’s Sporting Goods

Initial Targets

• Ace has committed to buy• Product in evaluation at Lee

Valley, Gardner’s Supply and CHP

• Siciliano will introduce product to personal contacts.

Comments

Industrial Safety • MHV


• Other Markets • Companies? • Actions in process?

10

Agreement Framework should be:• Multi-year with options to renew • Should define standard pricing and frequency of price

increases• Credit terms, return policies• Should be performance based with:

Vendor requirements for lead times, product quality, shipping accuracy

Distributor requirements for unit sales, new accounts and rep base expansion

Supply Agreement

This will be a fundamental requirement any bank, reputable distributor or major national account will have of us.


11

• Current financing sources:• Sweat equity on the part of all U.S. parties• Angel financing on a limited basis from a colleague of the

Sells

• Working capital needed for a $6 million sales level.Accounts receivable (DSO 45 days) $ 750KInventory (2 months supply) 600Accounts payable (30 days purchases) (300) Net financing needed $1,050K

• Lenders will look for a formal arms length relationship that gives comfort that there will be a sustainable line of supply since this is the only product the Company will be selling.

Financing

Achieving an attractive market share will require traditional lines of working capital financing.


Trustoptix biz overview

Art & Photos

Transcript of Trustoptix biz overview