Trust research advisory
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Online Public Relati ons
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Transcript of Trust research advisory
Online Public
Relations
Challenges• Absolute new company launching nationwide study on
Brand Trust• Unknown brand name• Define uniqueness of study to TG
About
Trust Research Advisory, a leading research agency on Trust, has completed its Brand Trust survey in India for 2010.
• Initiate conversations related to ‘brand trust’ in online medium before the launch
• Initiate discussions on the importance of trust &‘brand trust’ among the target audience
• Direct traffic to the blog through the discussions
Strategy
Suggestions
• Identify online forums where a vast number of marketers discuss key issues
• Seed the importance of ‘brand trust’ in the discussions• Take quick bytes from the report and add it in the
discussions along with the link to the blog• Regularly update the blog with appropriate keywords
The activity map
•Creating profiles & maintaining a unified presence across all platforms
Creating Presence
•Inform the audience about the importance of brand trustAwareness
Facebook page
Posting excerpts from ‘The Brand Trust Report, 2011’ and the images with the
various CEOs to build trust in the brand name
Updated the twitter account with main highlights from the
book. The number of retweets took the message to
a wider audience base
Initiate discussions in the groups to create familiarity &
inform people about the Brand Trust Report, 2011
SlideShare
The Blog
The blog gave us a bigger platform to share the information in the book that would build trust and credibility in it
YouTubePeriodic update of Youtube channel
Updated the news clippings of the coverage Brand Trust Report received on various news channels. This in turn helped build
credibility
Result
• Blog – thebrandtrustreport.wordpress.com ranked in the first page of Google search
• ‘Brand Trust Report, India Study 2011 now indexed in the instant search
Tweets got Retweeted by big names of the industry increasing the influence
Result
• Blog views crossed over 1000 in less than a month
• Youtube received 300 views
Result
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