TRUST IN PROPERTY: WHAT MAKES THE PERFECT ESTATE AGENT?

52% of consumers said their last estate agent was efficient and effective

12% claim their last agent failed to deliver

WHAT DO CONSUMERS THINK OF ESTATE AGENTS?

PICKING THE PERFECT ESTATE AGENT

WHAT FACTORS INFLUENCE CONSUMERS’ ESTATE AGENT CHOICES?

When choosing an estate agent, TRUST is the most influential factor with RECOMMENDATIONS from friends and family coming second

For those aged 16 – 24, REVIEWS are the biggest influencer

RENTERS: Reviews matter most

SELLERS: Want an agent who will get them the best deal

BUYERS AND SELLERS: Most likely to rely on personal recommendations

TOP THREE QUALITIES MOST WANTED FROM AN AGENT:

42% Knowledge of the local market

1.

34% Ability to get the best deal

25% Speed and efficiency

2. 3.

WHAT IMPROVEMENTS DO CONSUMERS WANT?

IN THE FUTURE, CONSUMERS WOULD LIKE TO SEE TECHNOLOGY IMPROVE:

46 %

46% Paperwork 36% Reference-checking 34% Booking appointments

58% trust reviews to ‘some extent’

56% of consumers use reviews to

choose an estate agent...

...this increases to 68% for renters

and 70% for the 25-34 age group

10% completely trust reviews

30% trust reviews to ‘a great extent’

REVIEWS CAN BUILD TRUST

Fancy a chat? Get in touch with questions, and our friendly Feefo

team will be happy to help you.

+44 203 362 4209

Sales@feefo.comwww.feefo.com

Thanks to an unscrupulous few, estate agents aren’t the most trusted people. Buying and selling a home is one of the most important transactions a consumer will ever make, so they need someone they can trust to guide them through the process.

We surveyed 1,152 UK consumers to assess what consumers looks for in their ideal estate agent and what agents can do to improve their reputation.

DOWNLOAD THE FEEFO PROPERTY RESEARCH

REPORT TODAY!