Trust Engagement and Participation
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CC 2009 ClickforHelp.com Inc. Shareable for not for profit use. Transparency and Participation through Trust, Sharing, and Engagement Ken Fischer [email protected] blog: web20blog.org twitter: @web20blog_org
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Basics of building trust and engagement.
Transcript of Trust Engagement and Participation
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Transparency and Participation through
Trust, Sharing, and Engagement
Ken Fischer [email protected] blog: web20blog.org twitter: @web20blog_org
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Transparency and Participation through Trust, Sharing, and Engagement
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
People trust people
NOT information or agencies
http://www.theaustralian.news.com.au/common/imagedata/0,,5241645,00.jpg
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Creating trust: Human voice, human face, and relationships over time.
Government the institutionPeople whom you can trust
“The United States has learned that 'trust is the coin of the realm'. …building trust takes time, 'losing it takes mere seconds, and maintaining it may be our most important and most difficult objective'.”Admiral Mike Mullen, Chairman of the US Joint Chiefs of Staff,
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Enable people to build trust.“You Build Trust [through a blog]”
Linda Cureton, Director and CIO Technology and Communications
Goddard Space Flight Center
People know more about you, start to connect with you and believe in your interest in carrying out your common outcome.
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Video with real faces can create trust, grab attention and clarify
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Let the audience be your highlighter
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Engagement: A picture is worth a 1000 comments.
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Participation numbers can be big:1.5 million names in 3 months
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
A contest can create participation, engagement and collaboration.
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Risk of TMI?
Should some outlets be reserved for urgent issues?
CC 2009 ClickforHelp.com Inc. Shareable for not for profit use.
Ken [email protected]: web20blog.orgtwitter: @web20blog_orgLinkedInFacebook
