Trulia Pro Hyperclocal Slideshare
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1 Fine Tune Your Hyper-Local Focus with Trulia Pro Frances Flynn Thorsen
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Trulia Pro advertising offers new avenues for consumer outreach. Join Frances Flynn Thorsen to explore new ways to reach buyers and sellers and boost your bottom line.
Transcript of Trulia Pro Hyperclocal Slideshare
1
Fine Tune Your Hyper-Local Focus
with Trulia ProFrances Flynn Thorsen
Frances Flynn Thorsen
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Why advertise with Local Ads?• More than 5.5
million consumers• 72% plan to buy or
sell in next 12 months
• 70% don’t have agent
• 9 out of 10 are NOT on Realtor.com
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Benefits of Local Ads
• Hyper-local targeting – City and zip codes
• Exclusive ad space– Lock up local market– Lock out competition
• More for your money– Ads are LARGER than competing
services
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Benefits of Local Ads
• Simple, dynamic advertising– Easy to create– Designed to generate inquiries
• Link to anywhere– Link to listings on Trulia– Link to your personal web site
• EXCLUSIVE for Trulia Pros!
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Trulia Pro – 2 Products
Spotlight (standard)
Local Ad
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Trulia Local Ad
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Trulia Pro plan overview
Trulia Pro
Trulia Pro: Early adopters
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All Trulia Pro Plans: Benefits
1. Featured Listings– Your listing(s) on top of search results
2. Stats for sellers- ‘Client Listing Report’– Send a custom listing report to your
clients
3. Local Spotlight Ad– Your personal brand in front of
thousands of buyers and sellers
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Trulia Pro Starter: Benefits
• Control listing source for 1 listing• Enhanced property page• Featured in our Find-a-Pro
Directory
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Trulia Pro Plus: Benefits
1. Featured listings
2. Control listing source
3. Enhanced property page
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Trulia Pro Deluxe: Benefits
• Contact info on search page
• Dedicated account manager
• Virtual tours• Client Email Tracking
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Featuring your listings - Benefits
1. More exposure for your listings
2. More exposure for your personal brand
1. Go to My Listings2. Locate ‘Find your
listings on Trulia’ 3. Search4. Claim listings
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Find my listings
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Select Your Listing Source
1. Go to My Listings
2. Select ‘listing source’under Edit listing details
3. Select source link
4. Save!
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Understanding your stats
1.Understand the market and improve2.Share with your clients
How:3.Go to My Listings4.Weekly stats & total to date for each listing
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Client Listing Reports - Benefits
1.Individual listing reports2.Ability to personalize3.Up-to-date statistics4.On-demand access
How:5.Select the listing6.Enter client’s email7.Hit “Send”
1. Personal brand on search results page2. Greater exposure in areas that matter3. Brand yourself in your local area
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Local Spotlight Ad - Benefits
Overview:1.Where does it
appear?2.What do they
search for?3.How does it
happen?4.Purpose of ad?
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Local Spotlight Ad – How it works
1. Provide necessary information
2. Auto-preview ad3. Save!
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Build and Edit your Spotlight Ad
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Select your locations
1.Select & ‘Edit your geographic locations’2.Add city & state, zip or neighborhood3.Save!
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Completed Spotlight Ad
1.Modify ad at any time2.Add/remove locations (up to 20!)
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What Kind of Ads Work Best?
Advertising a ListingForeclosuresAuctionsLosing Your Home?Buyer AgentHistoric PropertiesHome & Neighborhood ToursOpen HouseVacant Land
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Track & Measure your Stats
1. Track views by location and dates
2. Modify locations at any time
3. Optimize your locations
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Plan Overview
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Trulia Pro – 2 Products
Spotlight (standard)
Local Ad
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Thank You!
Get one month FREE when you sign up for Trulia Pro.
