TrueSpirit
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Transcript of TrueSpirit
![Page 1: TrueSpirit](https://reader034.fdocuments.net/reader034/viewer/2022051611/54b417c34a7959645b8b458c/html5/thumbnails/1.jpg)
TRUESPIRIT.COMA new internet retailer for schools and parents who want a modern, updated school
uniform. Unlike traditional suppliers, TrueSpirit encourages self-expression — with some limits.
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USERS WHO ARE THEY?
• Parents, with input from kids
• School administrators
![Page 3: TrueSpirit](https://reader034.fdocuments.net/reader034/viewer/2022051611/54b417c34a7959645b8b458c/html5/thumbnails/3.jpg)
USERS’ NEEDS POSING THE PROBLEM
• Parents
• Easy access to specific products
• Assurance of purchasing the correct products
• Want to accomplish task efficiently and effectively
• Want their children to be happy
![Page 4: TrueSpirit](https://reader034.fdocuments.net/reader034/viewer/2022051611/54b417c34a7959645b8b458c/html5/thumbnails/4.jpg)
USERS’ NEEDS POSING THE PROBLEM
• School administrators
• Clear and universal articulation of dress code
• The ability to amend and edit dress code
• Reduce professional friction
![Page 5: TrueSpirit](https://reader034.fdocuments.net/reader034/viewer/2022051611/54b417c34a7959645b8b458c/html5/thumbnails/5.jpg)
THE COMPETITION OBSTACLES & RESOURCES
uniforms4kids.com
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THE COMPETITION OBSTACLES & RESOURCES
Marks & Spencer
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THE COMPETITION OBSTACLES & RESOURCES
True Grits
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SPECIFIC SCHOOLS, DRESS CODES AND UNIFORM BASICSA plan is formulated.
site map v.1
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TACKING ON SELF-EXPRESSIONA plan is complicated.
detail of site map v.1
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FIRST TRYProblems emerge.
‘Personalize It’ menu page — wireframes v.1
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JOHN
PrototypeUser flow-chart for persona John
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SARAHShifting priorities, shifting problems.
Dress Code Package - wireframes v.3
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SARAHBefore usability testing.
After usability testing.User flow-chart for persona Sarah v.1
User flow-chart for persona Sarah v.2