TrueMotion - State of Distracted Driving | Dec 2016

7
THE STATE OF DISTRACTED DRIVING A Quarterly Report | December 2016

Transcript of TrueMotion - State of Distracted Driving | Dec 2016

Page 1: TrueMotion - State of Distracted Driving | Dec 2016

THE STATE OF DISTRACTED DRIVING

A Quarterly Report | December 2016

Page 2: TrueMotion - State of Distracted Driving | Dec 2016

DISTRACTED DRIVING ANALYZED

trips

1,397,769drivers

18,201hours

22,349,370miles

408,329

The following analysis is based on 18,201 drivers across TrueMotion apps.

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DISTRACTION TYPE: PHONE IN HAND

# of hours with phone in hand while driving

61,689

19%percent of driving time

that people are distracted

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HOW MUCH ARE PEOPLE DISTRACTED?

trips to the moon and back

16Trips from New

York to San Francisco

1,502Loops around the

Indianapolis Motor Speedway

1,545,400

77,270total # of hours of distracted driving

Assuming you’re driving at an average speed of 50mph, that’s equivalent to:

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A PATH TO CHANGINGTHESE STATISTICS

Page 6: TrueMotion - State of Distracted Driving | Dec 2016

BEHAVIOR CHANGE

After having the TrueMotion app for at least 60 days, the average driver is distracted only 6% of the time.

Just downloading the app decreases your distracted driving by 50%.

Which means that TrueMotion Family app users are almost 4 times safer than the typical driver!

Page 7: TrueMotion - State of Distracted Driving | Dec 2016

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