400MUnique Buyers (anonymized)~30 preferences per buyer

11K~100 Attributed per style

for 70% of global markets

60M+Registered Users(opt in)

$100BTransaction value from

200 global retailers

GENOMETM

The world’s largest connected data platform for apparel and footwear

DATA IS THE FUEL THAT POWERS PERSONAL EXPERIENCE

fashion is personal. fashion is language. true expression.

There are hints about who you are in everything you wear.

Subtle details distinguish every shoe, and every piece of clothing.

Detail is in the data.

Data powers personal experiences.

Personal experiences delight consumers and expand markets.

TRUE TO YOU

THE

Intelligent Data Platform for Fashion Retail

+ Connected Data & APIs

+ AI Machine Learning

+ Personal Experiences

In collaboration with the world’s leading retailers and brands, we have mapped the relationship between rich garment attributes and detailed consumer preferences

to find the convergence of personal style , technical fit, and size.

TRUEFIT.COM | growth@truefit.com

BENEFITS OF TRUE PERSONALIZATION

400M BUYERS10M+ STYLES

+ Top of funnel search personalized

+ Personalized retargeting

+ Personalized email

+ Curated affiliated marketing

+ Personalized buyable pins

+ Social media integration

APIs for Personalized Digital Marketing:

+ Consumer profiles, bodies and preferences

+ Brand / style affinity

+ Size consistency by style

+ Return behavior analysis

+ Style attribute analysis

Transformational BI for Marketing, Merchandising, and Product Design.

Bringing Discovery & Confidence to the Physical Store and every point of service

+ Personalized In store clienteling

+ Localized Search Personalized

+ Native App SDK

+ Chatbot: Virtual Stylist

+ + Voice assistant

+ Call Center clienteling

Award winning size and

fit recommendation engine

produces personal fit ratings,

size recommendations

and fit details

Personal style rankings APIs to Personalize:

+ Personal Catalog (Sort & Browse True to You)

+ Personalized Recs anywhere

+ Search

INSIGHT

TARGET DISCOVERY

CONFIDENCE

OMNI

LOWER RETURN RATES MEANINGFUL CONSUMER INSIGHTS

Rich data delivers insights to improve the customer experience and better inform more personalized marketing, as well as pas product and merchandising decisions

Reduces Size Related Returns by 24% with True Fit

“[True Fit] definitely helped us make more

informed decisions based on feedback we

received from the customer,”

- Jason Le Boeuf | Director of eCommerce, Asics

1:1 user-to-product personalization, not averages, fuel recommendations and fit-related return rate reduction by as much as 50%

INCREMENTAL REVENUE LIFT

Industry’s largest

data platform drives

a 5.2% incremental

revenue lift for apparel

and footwear retailers

6-8% ONLINE NET REVENUE LIFT

TRUEFIT.COM | growth@truefit.com

Personalizing every touchpoint of the customer journey