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True Influence: Real Results! Danny Brown Vocus Webinar
Transcript of True Influence: Real Results! Danny Brown Vocus Webinar
True InfluenceWith Danny Brown
TRUE INFLUENCEWEBINAR
DANNY BROWNAUTHOR, “INFLUENCE MARKETING”WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
TRUE INFLUENCEHow to:• Identify your brand’s true influencers• Tailor your influence campaigns around your customer’s
purchase life cycle• Deliver actual business results, ROI and customer lifetime
value from your influence campaigns
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WHAT IS INFLUENCEMARKETING?
SO…
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Social Broadcasting?INFLUENCE IS…
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Social Popularity?INFLUENCE IS…
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Social Popularity EqualDOES INFLUENCE AND …
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Social Popularity GenerateDOES INFLUENCE AND …
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THE PROBLEM WITH INFLUENCE TODAY
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“CHANGING BEHAVIOUR, THOUGHTS OR ACTIONS”
INFLUENCE…
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“MEASURABLY AFFECTING THE PURCHASE DECISION OF PROSPECTS”
INFLUENCE MARKETING…
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WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL MEDIA WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL MEDIA WORD OF MOUTH
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL MEDIA INFLUENCE
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SOCIAL MEDIA INFLUENCE
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HOW DO WE IDENTIFY TRUE INFLUENCERS…
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REVERSE ENGINEER INFLUENCEMARKETING
WE…
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SOCIAL AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
SOCIAL AMPLIFICATION
Danny Brown | @DannyBrown | @Vocus | #Vocus Webinar
TRUE INFLUENCE
“The function of advertising is to sell. Successful advertising for any product is based on information about its consumers.” David Ogilvy
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TRUE INFLUENCE IS MICRO
THE CUSTOMER IS THE INFLUENCER
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THE PURCHASE LIFE CYCLE
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THE MICRO INFLUENCERS
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THE ROLE OF THE SOCIAL CRM
Manage contacts
Find social profiles
Receive updates
RECOMMENDED TECHNOLOGY: TELLAGENCE
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RECOMMENDED TECHNOLOGY: APPINIONS
RECOMMENDED TECHNOLOGY: TRAACKR
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RECOMMENDED TECHNOLOGY: SQUEEZECMM
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RECOMMENDED TECHNOLOGY: ONEQUBE
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RECOMMENDED TECHNOLOGY: INNETWORK
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COMPLEMENTARY TECHNOLOGY
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MANAGING THE CAMPAIGN
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THE LIFETIME VALUE OF TRUE INFLUENCE
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QUESTIONS?
THANK YOU…
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TRUE INFLUENCEWEBINAR
DANNY BROWNAUTHOR, “INFLUENCE MARKETING”WWW.INFLUENCEMARKETINGBOOK.COM
WWW.DANNYBROWN.ME @DANNYBROWN WWW.THEARCCOMPANY.COM
Thanks for attending!Next webinar:
More Followers,More Engagement,
Less Time!
on June 26, 1pm ETwith
Guy Kawasaki
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The Vocus FamilyAbout VocusVocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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