True Health Business Plan Final

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BUSINESS PLAN2009

PN. NORHASLINDA

&

PN. KRISHNA DAMAYANTHI

PARTNERS

KANNADHASS LESCHAMANAN

012008050645

KALAIVANI SUPPARAMANIAM

012008051065

SITI AISYAH AZMAN

012008050940

SERI NADIA ABD. AZIZ

012008050102

VIKNESWARAN ARUMUGAM

012008051074

CALORIE READER


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CONTENT

Introduction 2

Administration Plan 13

Marketing Plan 15

Operation Plan 25

Financial Plan 28

Conclusion 31

True Health Sdn.Bhd


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No 13, Jln 13/2, Seksyen 13,

46300 Petaling Jaya,

Selangor Darul Ehsan

30th March 2009

Sekretariat

Perbadanan Usahawan Nasional Berhad

(Bahagian Perniagaan Runcit PROSPER)

Tingkat 18 Wisma UOA II

21 Jalan Pinang

50450 Kuala LumpurSIR/MADAM

APPLICATION OF RM250,000 BUSINESS LOAN

Refer to above matter

For kind information, i am planning to run a business. The location been selected is situated in

seksyen 13 , Petaling Jaya. The location is selected by taking this industrial spot into consideration.

Therefore, I kindly apply loan at the amount of RM 250,000 As a capital for start my business.

With this I enclose our business plan for your refference and action.

Hopefully my desire to develop the business will be success with the co-operation given by the

Perbadanan Usahawan Nasional Berhad. I also wish to get more knowledge from PUNB b besides

giving business advice to support my business.

I appreciate all the co-operation and consideration from sir/madam.

Thank you.

Sincerely,

-----------------

(KALAIVANI A/P SUPPRAMAIAN)

FINANCIAL MANAGER


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Business Plan Objectives

a) This business plan is prepared by True Health Corporation for the purpose ofobtaining working capital loan from maybank for the amount of RM 250000.

b) The purpose of the business plan is also to evaluate the project viability andgrowth potential.

c) This business plan is prepared by True Health Corporation as a guideline formanaging the proposed venture.

Business Background

True Health Corporation

No 13, Jln 13/2, Seksyen 13,


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46300 Petaling Jaya,Selangor Darul Ehsan.

03-37708092

[email protected]

Form of business: Partnership

Main activity(s): Producing and selling calorie reader

Date Registration: 14th March 2009

Number of Registration: 0525313075

Date of Commencement: 1 April 2009

Initial Capital: RM 1 000,000

Name of Bank: Maybank Berhad

Partnership Background

Project Manager

NAME : KANNADHASS LESCHAMANAN

IDENTITY CARD NUMB : 870408-56-5507

CORRESPONDENCE ADD : TRUE HEALTH CORPORATION
mailto:[email protected]:[email protected]:[email protected]


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PERMENANT ADD : H-1-15 PANGSAPURI CASMARIA TMN.

SAMUDERA BT. CAVES 68100 SELANGOR

NO TEL : 0169036933

D.O.B : 08 APRIL 1987

AGE : 22

ACADEMIC QUALIFICATION : BACHELOR OF ACCOUNTANCY

COURSES ATTENDED :ENTREPRENUERSHIP

-

SKILLS : MANAGERIAL AND MARKETING SKILLS

EXPERIENCES : 5 YEARS WORKING UNDER IBM

CORPORATION

PRESENT OCCUPATION : REAL ESTATE MANAGER

PREVIOUS BUSINESS EXPERIENCES: 2 YEAR RUN AUTOMOBILE BUSINESS

Financial Manager

NAME : KALAIVANI A/P SUPPARAMANIAM

IDENTITY CARD NUMB :871224-08-5642



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PERMENANT ADD : NO.1017,JLN TBK 4-2/4 TAMAN BUKIT

KEPAYANG

NO TEL : 012-6040119

D.O.B : 24 DECEMBER 1987

AGE : 22


COURSES ATTENDED : ENTREPRENUERSHIP

SKILLS : COMPUTER AND DATA ENTRY SKILLS

EXPERIENCES : 3 YEARS WORKING EXPERIENCES WITH

MAYBANK BERHAD

PRESENT OCCUPATION : FINANCIAL CONSULTER

PREVIOUS BUSINESS EXPERIENCES : NIL

Marketing Manager

NAME : SITI AISYAH AZMAN



PERMENANT ADD : NO.20 JLN. KAYAK, SEKSYEN 13 SHAH


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40100 SHAH ALAM,SELANGOR

NO TEL : 0122456020

D.O.B : 01 SEPTEMBER 1986

AGE : 22


COURSES ATTENDED :- ENTREPRENUERSHIP

SKILLS : DATA ENTRY AND COMPUTER SKILLS

EXPERIENCES : 2 YEAR EXPERIENCES IN MAXIS

PRESENT OCCUPATION : HUMAN RESOURCES MANAGER

PREVIOUS BUSINESS EXPERIENCES: 2 YEAR EXPERIENCES IN MAXIS

Operation Manager

NAME : VIKNESWARAN ARUMUGAM



PERMENANT ADD : NO 201, LOT 519, KG SG MANGGIS, 42700


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BANTING

NO TEL : 013-2543929

D.O.B : 11 MARCH 1988

AGE : 21

ACADEMIC QUALIFICATION : BACELOR OF ACCOUNTANCY

COURSES ATTENDED :- SAFETY AND OPERATION

SKILLS : OPERATING AND MANAGERIAL SKILLS

EXPERIENCES : 5 YEARS WORKING UNDER ASTRO

PRESENT OCCUPATION : OPERATION MANAGER

PREVIOUS BUSINESS EXPERIENCES: 2 YEARS IN PUBLICATION INDUSTRY

Company Locations and Facilities

True Health Corporation is located in No 13, Jln 13/2, Seksyen 13, 46300 PetalingJaya, Selangor Darul Ehsan.

Phone number is 03-37708092 Fax is 0337708092 This factory is leased month-to-month on a temporary basis.


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Location Map:-

Administration PlanObjectives

a) True Health Corporations main objectives is to achieve accumulated targetsales of 100,000 units of Calorie Reader by the year 2011

b) Our next objective is to increase the net profit significantly by 2011


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c) Widen our distribution to whole Malaysia is one of our companys objectivesd) Create an international market in the future for our Calorie Reader

Mission

a) True Health Corporation helps create confidence level by keeping teenager andadults in excellent health condition.

b) We always provide the best possible value to our customers who care aboutquality in their health and we want every ringgit spent with us to be well spent.

c) We also want to create and nurture a healthy, creative, respectful, and fun officeand workshop environment, in which our employees are fairly compensated and

encouraged to respect the customer and the quality of the product we produce.

d)

We seek fair and responsible profit, enough to keep the company financially

healthy for the long term and to fairly compensate owners and investors for their

money and risk.

Organization Chart:-


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List of Administration Personnel:-

Schedule of Task and Responsibility:-

Schedule of Remuneration:-

PROJECT MANAGER

KANNADHASSLESCHAMANAN

FINANCIAL MANAGER

KALAIVANI A/PSUPPARAMANIAM

SALES AND MARKETINGMANAGER

SITI AISYAH AZMAN

SERI NADIA ABD AZIZ

OPERATION MANAGER

VIKNESWARANARUMUGAM


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Product Description

Below is the description of the many function available in our product:-

a) Reads calories in the foodb) Can be used as pen drive (1GB Memory)c) Show burnt calorie leveld) Pulse readere) Shows time

The below picture shows every part of the Calorie Reader

The table below shows the daily energy requirement of a person. This table will be included

in the packaging of the product so that people will be aware of the daily energy requirement.


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Source from:- Biology Text Book, Form 5

Advantages of the product:-

a) High sensitivityb) Small, Compact, Easy to bring anywhere and Fits in your pocketsc) Safe to used) Available in various colourse) Certified by SIRIMf) Rechargeable (also can use NOKIA charger)g) New LCD technologyh) Very durable

The below pie chart shows market segmentation of our product:-


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Competitors:-

DOMESTIC MARKET:

From the industry analysis made by True Health Corp., there are no other

companies which are selling any type of calorie reader.

However, we do have competitors in domestic market when we compare our sub

function which is pen drive. Among our competitors are like Kingston, and etc.

INTERNATIONAL MARKET:

As we focus in our future undertaking which is marketing internationally, we

found out that there is a company in China that produces a watch that calculates

amount of calories burned company which is similar to our product which is a

calorie burning reader. But, our product is much more special in a sense that our

calorie reader has more sub functions.

Pricing strategy:-


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True Health Cooperation sets standard prices for the product which is RM 60. The prices of

this product are not expected to experience any significant changes over the next three years:

Calorie ReaderRM 60.00

Discount for distributors

Sales more than 50 unit per month

50% offer (limited for 2 calorie reader per person). Discounts will be given to distributors

who hit their sales target of 50 units per month. If they do so, they will be given 50% offer

on one calorie reader and its limited to two units only.

Why RM60 ? :-

RM 1302385.09/25000 equal RM 52.10

So, We our price at RM 60

Marketing strategy:-

Remarks RM

Loan Repayment RM 89912.83

Tax RM 69432.26

Administration + Marketing +

Operation

RM 1143040

Total RM 1302385.09


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True health Cooperation plan to have an exhibition at few famous shopping mallssuch as Mid Valley, Sunway Pyramid and etc. This would be a perfect opportunity for

us to promote and get exposure for our calorie reader since its new in the market and

public is less aware about this product.

True Health Cooperation has its own website where by, customers can view moreabout the product and at the same time purchasing online is also provided. This would

be an advantage for customer whereby, they dont have to come to any particular

outlet in order to purchase it.

By having advertisements in television and radio, appearances in heath magazines,catalogs and sponsor any public events could be a stepping point for True Health to

promote our product

Become the sole distributors around Malaysia Banners, brochures , outlets (Avon, Amway )

Web page:-


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Brochure:-

Sales strategy:-


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Selling - we sell directly to the walk in customers

Distributors - we give our product distribution to all distributors who are interested in

our product

Website, Brochure, Flyers, Booth, Advertisements, Banners - create a scenario

whereby customers of public are aware of our product

Promotion and Discount - there will be discounts for those who purchase certain limit

of our product or hit certain sales target

Place - we target strategic places like city centre because this places will always

surrounded by huge numbers of people

Sales programme:-

Sales programs include direct wholesale sales to domestic distributors. Sales materials, video training tapes, and support materials will be produced.

Physician materials will be included.

Direct sales will be by personal contact, direct mail, public relations, and mediadirected at key industry segments.

Marketing budget:-


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Operation Plan


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Premise Plan:-

Ground floor

First floor

Operation Process:-


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In order to produce our product which is a Calorie Reader, we purchase raw material and we

assemble it in our factory and store it. After assembling we distribute our product to

distributors who are interested and chosen places such as pharmacies and etc.

Production Flow:-

Cost of Raw Material:-


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Operation Cost:-

Financial Plan


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Source of Financial Schedule:-

Loan Repayment Schedule:-

Total Budget Sales:-

Cost of production:-


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(next page)

Profit and Loss pro-forma:-


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ADMINISTRATION 2009 2010 2011

Payroll 75600 75600 75600

Utilities 3000 3000 3000

Secretariat 2100 1200 1200

Assets 8000 2000 2000

Others 3000 1000 1000

Subtotal 91700 82800 82800

MARKETING

Website 120 120 120

Brochures, flyers 3000 1000 1000

Payroll 79200 79200 79200

Booth 4500 4500 0

Transport 3500 2500 1000

Advertisement 20000 20000 20000

Others 2000 5000 5000

Subtotal 112320 112320 106320

OPERATION

Factory (rent) 96000 96000 96000

Distributor 40000 40000 60000

Electronic items 100000 140000 16000

Casing 20000 28000 32000

Packaging 55000 77000 88000

Maintenance 12000 20000 25000

Utilities 80000 92500 11350

Workers 353520 353520 465360

Overtime 0 20160 20160

Machinery 180000 0 0

Others 2500 2500 3000

Total Operating Expenses 939020 869680 816870


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Conclusion

Calorie reader that we are producing is a true winner because it incorporates innovative

function that will sure attract many customers to buy it and try it. We believe that our product

has the quality to penetrate local and international market. We are confident that we could

achieve our vision and mission and target by 2011.

True Health Business Plan Final

Documents

Transcript of True Health Business Plan Final