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Blind Test

Procedure:

In laboratory under controlled conditions

Respondents (representative of thetarget segment) should have tastedconsumed tea before  Take 3 samples of these brands  Taste each sample

After tasting each sample need to askeach respondent to rate their likingson Likert scale from !"(non likable #likable)

In bet$een tasting sample $e $illgive bread plus $ater to reduce

previous sample%s e&ect  To reduce the bias for non starter

samples $e $ill change sampleordering randomly kno$n to testeronly

Factor decision

'lavor strength liuor color taste

thickness aroma and any additional factors from primary research

Add ne$ parameters from revie$

$ebsites for competitors product on$hich consumers have revie$ed andappreciated

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As marketed testing

 Take same respondents set in same laboratory conditionAs *arketed test $ill be done after signi+cant time of blind test,e $ill take all 3 samples in di&erent order $ith speci+ed brand names Taste all 3 brandsRate their likings on Likert scale from !"(non likable # likable) for each brand

-ere in as marketed testing $e are checking ho$ brand is a&ectingrespondents perception

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  Thank .ou //