Making the UK the world’s most digitally skilled nation

2014201320122010

2004

1986

1995

19901989

1999

1984

20012007

1984 1994

1998

SMART

CITIES

DRIVERLESS CARS

BIG

DA

TA APPS

TABLETS

SUPERFAST

OM

NIC

HA

NN

EL

ULTRABOOK

DIG

ITAL

CA

ND

YC

RU

SH

SOCIAL MEDIA

IoT

We are at an interesting timeo GDS Strategy has been published

o Government is pushing through reforms

o Accessing the jobs market is now almost exclusively online

o Environment is becoming smart

o We are all social

o Government is in love with high tech manufacturing & coding

Those over 75 estimate that they visit on average seven websites and ‘narrow users’ six

Smartphone use is 2% aged 75+ vs. 54% of all adults

74% of those aged 75 and over prefer to bank in person vs. 42% of all adults

Over 75s that are online use the internet far less than the average adult, 7.0 hours a week v 16.8

COMMUNICATE FIND THINGS SHARE

1 2 3

Send and receive emails

Use a search engine and

browse

Transact With

personal information

KEEP SAFE ONLINE4

These Basic Online Skills have been developed by Go ON UK with the help of key academics from LSE, LBS, Ofcom and OII. They are being used as a basic standard of literacy for Go ON UK Partners.

Basic Online Skills

Basic digital skills

+££££-£-££-£££

Communicate Search Share Stay safe

GDP +’ve Job Creation IP Collaboration International

Offline

Narrow Users

Job SkillsMobile Social Trading Engaging

Broad Users

Inspire the journey

Advanced Users

• Compliment infrastructure investment with skills

• Join up initiatives

• Reinvest savings

• Design user engagement from the start