we are the [mad] liberators.hello,

TATIANE VILLELA • SONJA NESSE • YOUNG JOO KIM • TYRA NICOLE DUMARS • JAHNVI MANEK

180

Agenda

Research

Moving Forward

TBLD Strategy Model

Question

171

To encapsulate our knowledge from the Pratt Design Management program, in order

to apply it in concrete ways within our professional careers going forward.

Objective

162

Question

163 Question

Question:

How can the concept of TBLD be designed into a strategy-building model that is visual, interactive, and easily understood in order to

increase its adoption and impact? 154

Question

The integrated design of a social, economic, and environmental approach into

the core strategy of a business.[Mary McBride, DMI 2011]

135

Question

126

Why is TLBD a viable option?

Question

MaximizeOpportunities

Create CompetitiveAdvantage

Maximize Profit

MinimizeRisk

127 Research

Four Research SubjectsDesign Thinking & Strategic Design

Visual Communication

Triple Bottom Line

Strategy Implementation

Research

108

Six InterviewsPatagonia

B-Lab

Back to the Roots

Angelica Kitchen

Brooklyn Grange

Y+B Wines

Research

99

Findings

7 Best Practices1. Passionate leader

2. Alignment of core intent

3. Having the right people

4. Employee engagement

5. Direct/indirect stakeholder consideration

6. Prioritize/Ideate through strategic filters

7. Willingness to take risks

9 Step Process1. Establish purpose, vision, mission, & values

2. Build a support team

3. Set strategic goals

4. Analyze the value chain

5. Identify opportunities

6. Develop a strategy

7. Implement the strategy

8. Evaluate

9. Innovate

Research

810

Design + Refine

Prototype

Four Design ReviewsMandalah

Eileen Fisher

Paola Hernandez

Vasa

Design CriteriaVisually Appealing

Interactive

Easily Understood

Research

811

TBLD Strategy Model

Model Overview

612

V. DELIVER

II. DISCOVER III. DEFINE

IV. DESIGN

I.CONSCIOUS

CORE

TBLD Strategy Model

I. Conscious Core

513

TBLD Strategy Model

1. Purpose, Vision, Mission, & Values

2. TBL Assessment • Social

• Economic

• Environmental

1.

2.

414

TBLD Strategy Model

3. Value Proposition

4. Key Activities

5. Stakeholder Needs

II. Discover

3. 4.

5.

315

TBLD Strategy Model

6. Analyze [action]

7. TBL Opportunities

8. Prioritize [action]

III. Define

7.

8.

6.

216

IV. Design

TBLD Strategy Model

9.

9. Action Plan • Operational Tactics

• Resources

• Time Frame

117

V. Deliver

TBLD Strategy Model

12. Replicate [action]

10. Prioritize [action]

11. Evaluate [action]10.

11.

12.

118

TBLD Strategy Model

TBLD Strategy Model

119 Moving Forward

320

Recommendations

Moving Forward

Test Refine Inspire

321

Conclusion

Moving Forward

322