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Trinity University Identity Standards ManualTrinity University Identity Standards Manual

2 Basic Signature Standards

2.1 The Trinity University Logo

2.2 The Formal Signature

2.3 The Logo Mark

2.4 The Name Plate

2.5 The Informal Signature

2.6 Tagline Usage

2.7 Alternate Logo Variation

2.8 Primary Coloration

2.9 Alternate Coloration

2.10 Minimum Space Requirements

2.11 Minimum Size Restrictions

2.12 Unacceptable Signature Color Treatments

2.13 Unacceptable Signature Treatments

2.14 Addr ess Blocks

2.15 Department Name Guidelines

2.16 University Seal

3 Typography

3.1 Primary Font

3.2 Secondary Font

3.3 Primary Substitution Fonts

5.1 Color Palette

5.2 Auxilliary Color Palette

6 Spirit Logo

6.1 Spirit Logo

6.2 Spirit Logo—Color Variations

Trinity University Graphics Standards Manual

Table of Contents

Trinity University Identity Standards Manual2. Basic Signature Standards

2.1 The Trinity University Logo

2.2 The Formal Signature

2.3 The Logo Mark

2.4 The Name Plate

2.5 The Informal Signatur e

2.6 Tagline Usage

2.7 Alternate Logo Variation

2.8 Primary Coloration

2.9 Alter nate Coloration

2.10 Minimum Space Requirements

2.11 Minimum Size Restrictions

2.12 Unacceptable Signature Color Treatments

2.13 Unacceptable Signature Treatments

2.14 Address Blocks

2.15 Department Name Guidelines

2.16 University Seal

The Tower is the largest and

most recognizable structure

on campus and has become

the center of the new Trinity

University logo mark. It

is streamlined, simplified,

and slightly stylized. The

Tower is contained within

a flattened oval double

banded shape and open at

the bottom reflecting the

great height of the tower

and its landmark status

over the Trinity campus

and the north San Antonio

community. The mark and

its derivative University

name plate reinforce the

semi-classical and strong

lines of the University

campus architecture. When

the logo mark is used on a

positive background the

open bottom and front

face reflect the light and

brightness typical of the

San Antonio environment.


The Trinity University Logo 2.1

LOGO FILE NAME: TU_FS_CT_2C.eps

The Trinity University

signature is the keystone

of our visual identity and is

used on all communications

materials. Using it

consistently will enhance

the world’s recognition of

who we are.

Three elements make up the

Trinity University identity

signature:

1. Trinity University logo

mark

2. Trinity University

name plate

3. Optional tagline

In signature form the logomark, the name plate, and theoptional tagline (when used)should always be spaced andaligned as shown here.

Color, typography, and

reproduction specifications

of the signature as well as

details about the commu-

nications materials on which

it will appear are provided

on the following pages.


The Formal Signature 2.2

Logo Mark

Signature

Name Plate

Tagline (optional)

LOGO FILE NAME: TU_FS_CT_2C.eps

The only acceptable logo

mark is pictured on this page.

It may not be reconstructed

or altered in any way. It

must be reproduced from

reproduction-quality art or

from high-resolution digital

files. Refer to page 2.9 for the

minimum size restrictions

information.

Contact the Office of Public

Relations (see page 7.1) for

guidelines on the usage of

the logo mark in special

situations.

The logo mark may be

cropped with discretion as

shown on pgs. 4.5, 4.12, 5.3,

5.6, and 5.7.

The reverse version shown

here has been developed

for use on dark background

fields only. It should never

be substituted for the

standard logo on white

or light backgrounds. It is

the only acceptable reverse

logo mark. (Note that the

grey box is not part of

the logo.)


The Logo Mark 2.3

Standard Logo Mark Reversed Logo Mark

The logo type should

generally be used with the

logo mark (see page 2.2)

as part of the signature.

It should be used alone

judiciously, as in examples

pictured on page 5.6.

The only acceptable logo

type is pictured on this page.

It may not be reconstructed

or altered in any way. It

must be reproduced from

reproduction-quality art or

from high-resolution digital

files. Refer to page 2.9

for the minimum size

restrictions information.

Never crop any part of

the name plate. Never

change letterspacing nor

wordspacing (See pages

2.10 and 2.11.)

The reverse version shown

here has been developed

for use on dark background

fields only. It should never

be substituted for the

standard logo on white

or light backgrounds.


The Name Plate 2.4

Standard Name Plate Reversed Name Plate

LOGO FILE NAME: TU_N_REV.epsLOGO FILE NAME: TU_N_1807.eps

For a more informal usage as

well as usage for horizontal

applications, this version of

the Trinity University

identity has been added.

This version provides a more

asymmetrical configuration

which can be advantageous

for creating positive tension

on a page or area. Use this

for wider applications where

the Trinity University name

plate needs to get more

instant visual recognition

such as signage, banners,

and related. Please note as

in other versions of the

identity, that the name plate

is a custom constructed

product and shall not be

reconstructed or recreated

from scratch.

Three elements make up the

Trinity University identity

informal signature:

1. Trinity University logo

mark

2. Trinity University name

plate set in one line

3. Optional tagline

In the informal signature the

logo mark, the name plate,

and the optional tagline

(when used) should always

be spaced and aligned as

shown here.


The Informal Signature 2.5

Logo Mark

InformalSignature

Name Plate

Tagline (optional)W W W . T R I N I T Y . E D U

LOGO FILE NAME: TU_HS_CT_2C.eps

LOGO FILE NAME: TU_HS_CT_2C.eps

H O R I Z O N TA L N A M E P L AT E O N LY :

The Trinity University

tagline typography

Univers 57 Condensed,

all caps, set centered with

the word “Trinity”

Color

Pantone® Cool Grey 10 (in 2

color usage—otherwise make

same color as nameplate/

signature (See pg. 2.7)

In addition to the Seal and

Name plate, a third and

optional element is

available, which is a tagline.

This tagline can be adjusted

to fit the context that it is

seen in. As shown here, it

displays San Antonio and

the founding date of the

University. Additional

options include adding

the phrase USA or simply

the Web address or a

toll-free phone number,

or many others.

The name of the logo file

reflects whether the logo

includes a tag such as the

Website tag (WT), city tag

(CT), or founding tag (FT).

(See page 1.1 for logo

naming conventions.)


Tagline Usage 2.6

W W W . T R I N I T Y . E D ULOGO FILE NAME: TU_HS_WT_2C.eps

LOGO FILE NAME: TU_FS_CT_2C.eps LOGO FILE NAME: TU_FS_FT_2C.eps

This variant of the Trinity

University signature is to

be used sparingly. It is an

enlarged logo mark centered

over the name plate. This

may have applications in

banners or other marketing

applications where the

Trinity logo mark is to be

prominent.


Alternate Logo Variation 2.7

LOGO FILE NAME: TU_ALT_1807.eps LOGO FILE NAME: TU_ALT_K.eps LOGO FILE NAME: TU_ALT_REV.eps

Trinity University Red

Pantone® 1807

Process Matching:

Cyan 0%

Magenta 100%

Yellow 99%

Black 4%

Trinity University Grey

Pantone® Cool Grey 10

Process Matching:

Cyan 0%

Magenta 0%

Yellow 0%

Black 72%

Trinity University Red:

HTML: 99 00 00

Trinity University Grey:

HTML: 66 66 66

Trinity University Red:

Red 158

Green 47

Blue 55

Trinity University Grey:

Red 117

Green 119

Blue 122


Primary Coloration 2.8

Pantone® 1807

Pantone® CG 10

Full Color Reproduction

For all print applications For Web applications RGB Equivalents

LOGO FILE NAME: TU_FS_2C.eps


Alternate Coloration 2.9

White on Trinity University Red backgroundFull Color on white background

Full Color on light background

Black on a white background

Black on a light background White on a dark or black background

LOGO FILE NAME: TU_FS_2C.eps LOGO FILE NAME: TU_FS_K.eps LOGO FILE NAME: TU_FS_REV.eps

LOGO FILE NAME: TU_FS_2C.eps LOGO FILE NAME: TU_FS_K.eps LOGO FILE NAME: TU_FS_REV.eps

The above examples show

the primary logo mark in its

simplest and most common

color configurations. Other

variations on simple colors

can be utilized in the system

(see section 5).

In general, maintain a

minimum distance (one half

the height of the logo mark)

between any part of the

signature and any other

elements appearing with it,

as well as with the edge of

the page. There will be appli-

cations where the design

will require elements to be

placed closer than the general

prescriptions indicated above.


Minimum Space Requirements 2.10

X = the height of the Trinity University Logo Mark

X

1/2 X

1/2 X


Minimum Size Restrictions 2.11

.625" minimum

.25" minimum

The minimum size

specifications shown above,

have been established to

ensure legibility of the logo.

(Note that to ensure

legibility of the tagline, the

version of the signature with

a tagline may not be reduced

as much as the signature

without one.)

Minimum size for signature without tagline:

1" minimum

Minimum size for signature with tagline:


Unacceptable Signature Color Treatments 2.12

Do not print the signature in black over adark background.

Do not screen the colors of the signature.

Do not change the colors of the signature.

Do not print the reversed out signature ona light or white background.

Do not place signature over a heavilypatterned background.



identity in applications that

are unacceptable. This list is

not inclusive. In general, do

not reproduce the logo mark

so that the mark is over

patterns, strong or contrasty

photography, or colors where

the contrast is too low.


Unacceptable Signature Treatments 2.13

Do not respace Trinity Universityname plate

Do not recreate the Trinity University typeor substitute another typeface.

TrinityUniversity

Never reconfigure the elements intoa different signature.

Never crop any part of the signature.Acceptable cropping of the logo markonly is shown on pgs. 4.5, 4.12, 5.3,5.6, and 5.7.

Do not distort the signature.

Do not surround the signature with othercompeting shapes.

Never tilt the signature in any direction.


the Trinity University identity

in configurations that are

unacceptable. This list is not

inclusive. Do not alter the

logo mark in any way—

stretching, twisting, changing,

or substituting fonts, or

positioning the identities

elements in various positions

other than shown in this

manual.

Pictured at left are three

variations of address blocks

available primarily for

use on the back covers of

publications and electronic

communications. The

centered formal version is

for use on a narrow

publication. The asymmetric

version may be used when

a wider space is available.

For guidelines on the

use of the informal version,

see page 2.5.


Address Blocks 2.14

O F F I C E O F

T H E P R E S I D E N T

Ken Raineykrainey@trini ty.edu(210) 999-7207 voice(210) 999-7210 fax

ONE TRINITY PLACE SAN ANTONIO, TEXAS78212-7200 www.tr ini ty.edu

Centered Formal

Asymmetric

Informal

O F F I C E O F P U B L I C

R E L AT I O N S

Sharon Jonessjones@trini ty.edu(210) 999-7207 voice(210) 999-7210 fax


TRINITY UNIVERSITY

O F F I C E O F P U B L I C

R E L AT I O N S

Sharon Jonessjones@trini ty.edu(210) 999-7207 voice(210) 999-7210 fax


Pictured at left are four

variations of acceptable

usage of department names

in relation to the Trinity

signature. Choice of

variation is determined

largely by amount of

horizontal space available.

Typography

Department names are

set as all caps, Univers 57

Condensed, tracked

horizontally at +20.


Department Name Guidelines 2.15

OFFICE OF PUBLIC RELATIONS



One Line–Most Space

One Line–More Space

Two Lines–Less Space

One Line–Least Space

Cap height of departmentname is equivalent to base to base measurementin name plate.

Distance betweenlogo and departmentname is equivalentto width of seal.

OFFICE OF PUBLIC RELATIONS Cap height of departmentname is equivalent to cap height of “University”in name plate.

Cap height of departmentname is equivalent to cap height of “University”in name plate.

Total height of two linedepartment name isequivalent to total heightof name plate type.Department name base tobase leading is 118% offont size.

x=cap height of ”University”

x2.25 x

Use of the Trinity University

seal is limited to official

administration offices such

the Office of the President

and other Trinity Board

sponsored applications. The

artwork shall not be used for

other University applications.

When used, it is best to be

kept at a size under 1-1/2"

in diameter. The minimum

reproduction size is 5/8" in

diameter. The seal is also

currently available as blind

embossing art. Contact the

Office of Public Relations

to inquire if your use for

the seal may be applicable.

(See page 4.3 for an example

of its usage.)


University Seal 2.16

LOGO FILE NAME: TUseal .eps

Trinity University Identity Standards Manual3. Typography

3.1 Primary Font

3.2 Secondary Font

3.3 Primary Substitution Fonts

Melior is to be used as

the primary text font for

most University-wide

applications. It has

characteristically wide lower

case elements. This aids in

legibility. The designer may

find that type size may need

to be reduced given this

wider characteristic. The

font looks good in all caps

setting for headlines with

normal tracking as well as

larger caps and lower case.

Fonts are licensed. Melior

and Univers fonts are

available for both IBM

and Macintosh platforms

and are widely available

for purchase.

Two sources are Adobe

[(800)661-9410 or

www.adobe.com] and

EyeWire [(800)661-9410 or

www.eyewire.com].


Primary Font 3.1

MELIOR REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890MELIOR ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890MELIOR BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890MELIOR BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890

Univers was chosen as

a secondary font to

compliment the primary

font and to allow for

creative flexibility and

enhanced readability.

Condensed Univers

should be used for primary

admissions, stationery,

and signage applications.

Noncondensed Univers can

be used for text and smaller

headline applications.

Fonts are licensed. Melior

and Univers fonts are

available for both IBM

and Macintosh platforms

and are widely available

for purchase.

Two sources are Adobe

[(800)661-9410 or

www.adobe.com] and

EyeWire [(800)661-9410 or

www.eyewire.com].


Secondary Font 3.2

UNIVERS 47 CONDENSED LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 47 CONDENSED LIGHT OBLIQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 45 LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 45 LIGHT OBLIQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 57 CONDENSED

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 57 CONDENSED OBLIQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 55

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 55 OBLIQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 67 CONDENSED BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 67 CONDENSED BOLD OBLIQUE

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 65 BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890UNIVERS 65 BOLD OBLIQUE


Substitutions may be made

for internal print production

within departments and for

electronic media or Web

development where html

text is being used and where

the Trinity University fonts

are unavailable in the

system. The above font

selections are readily

available on most PC as well

as Macintosh based

computer systems. Use

New Century Schoolbook

to replace Melior as a serif

font choice. Use Arial

to replace Universe as a

sans-serif font choice.


Primary Substitution Fonts 3.3

S E R I F :

NEW CENTURY SCHOOLBOOK

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890NEW CENTURY SCHOOLBOOK ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890NEW CENTURY SCHOOLBOOK BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890NEW CENTURY SCHOOLBOOK BOLD ITALIC


S A N - S E R I F :

ARIAL

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ARIAL ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ARIAL BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ARIAL BOLD ITALIC

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz 1234567890ARIAL BLACK


Trinity University Identity Standards Manual5. Sample Publication Applications

5.1 Color Palette

5.2 Auxilliary Color Palette

The standard full color

version of the Trinity

signature (see page 2.8),

as well as most stationery

components (see section 4)

are made up of the above

colors.

If an additional color is

available for various

publications and signage,

10% process yellow may be

used (see memo pads on

page 4.14.)


Color Palette 5.1

PRIMARY ANDSECONDARYSIGNATURE COLORS

TERTIARY COLOR

C : 0

M : 9 1

Y: 9 4

K : 3 1

R : 1 5 8

G : 4 7

B : 5 5

PA N T O N E : 1 8 0 7

H T M L - 9 9 3 3 3 3

C : 0

M : 0

Y: 0

K : 7 2

R : 1 1 7

G : 1 1 9

B : 1 2 2

PANTONE: Cool Grey 10

H T M L - 6 6 6 6 6 6

C : 0

M : 0

Y: 1 0

K : 0

R : 2 5 5

G : 2 5 3

B : 2 3 7

10% PROCESS YELLOW

H T M L - F F F D E D

Use this palette of colors

to develop a cohesive

and unified color theme

throughout university

publication streams. Use

discretion in placing

Trinity University Dark Red

(Pantone® 1807) in close

proximity to some colors

shown on this page

especially colors in similar

hues or density.


Auxilliary Color Pallette 5.2

C : 0

M : 9 1

Y: 9 4

K : 3 1

R : 1 5 8

G : 4 7

B : 5 5

PA N T O N E : 1 8 0 7

H T M L - 9 9 3 3 3 3

C : 0

M : 0

Y: 0

K : 7 2

R : 1 1 7

G : 1 1 9

B : 1 2 2

PANTONE: Cool Grey 10

H T M L - 6 6 6 6 6 6

C : 0

M : 0

Y: 1 0

K : 0

R : 2 5 5

G : 2 5 3

B : 2 3 7

10% PROCESS YELLOW

H T M L - F F F D E D

C : 0

M : 0

Y: 0

K : 1 0 0

R : 0

G : 0

B : 0

B L A C K

H T M L - 0 0 0 0 0 0

C : 6 5

M : 0

Y: 1 0 0

K : 9

R : 5 1

G : 1 5 3

B : 0

PA N T O N E : 3 6 9

H T M L - 3 3 9 9 0 0

C : 0

M : 6 5

Y: 1 0 0

K : 9

R : 2 0 8

G : 9 2

B : 0

PA N T O N E : 1 5 9

H T M L - C C 6 6 0 0

C : 5 0

M : 0

Y: 1 9

K : 0

R : 1 2 0

G : 2 0 5

B : 2 1 0

PA N T O N E : 3 1 9

H T M L - 3 3 C C C C

Pr imary Tr in i ty Corporate Colors

Viewbook Recrui tment Basic Colors

Supplementary Colors

C : 7 9

M : 0

Y: 8 7

K : 5 6

R : 3 5

G : 1 0 3

B : 6 1

PA N T O N E : 3 5 7

H T M L - 3 3 6 6 3 3

C : 0

M : 7 2

Y: 7 9

K : 4 7

R : 1 4 7

G : 6 3

B : 3 4

PA N T O N E : 1 8 1

H T M L - 6 6 0 0 0 0

C : 0

M : 2 7

Y: 1 0 0

K : 0

R : 2 5 5

G : 2 0 4

B : 0

PA N T O N E : 1 3 0

H T M L - F F C C 0 0

C : 1 0 0

M : 3 8

Y: 0

K : 1 5

R : 0

G : 7 8

B : 1 5 8

PA N T O N E : 2 9 4 5

H T M L - 0 0 6 6 9 9

C : 1 0 0

M : 6 5

Y: 0

K : 3 1

R : 0

G : 4 0

B : 1 2 2

PA N T O N E : 2 8 8

H T M L - 0 0 3 3 6 6

C : 0

M : 1 0 0

Y: 3 8

K : 3

R : 2 2 9

G : 1 4

B : 9 9

PA N T O N E : 2 0 6

H T M L - C C 0 0 6 6

Trinity University Identity Standards Manual6. Spirit Logo

6.1 Spirit Logo

6.2 Spirit Logo—Color Variations

The Trinity Spirit logo mark

has been adapted into the

new Trinity University

identity system. The TU

Tiger as an individual

unit may still be used in

informal and specific

athletic situations. For all

formal communications, the

TU Tiger and the University

name plate shall be mated

together as a unit.

Two elements make up


“spirit” logo:

1. Trinity University tiger

logo mark

2. Trinity University

name plate

The Trinity University name

plate component is identical

to the name plate in the

Trinity University signature

(see pages 2.2 and 2.4).

The same reproduction

guidelines apply to the

“spirit” logo.

Reproduction of the “spirit”

logo requires that the three

spot colors listed below,

or a full color reproduction

process be available.

Tiger detail and “TU”

outline:

Black

Background of tiger:

Pantone® 143

“TU” background color

and Trinity University

Nameplate:

Pantone® 1807


Spirit Logo 6.1

ADOBE ILLUSTRATOR FILE: TUFull Ath Logo_1807_s_alt

Tiger Logo Mark

Signature

Name Plate


the TU Spirit logo in several

variations on solid color

field backgrounds. We

recommend using the

identity on only these color

fields.

When the Trinity “spirit”

logo appears on a dark

background, the name plate

reverses out to white.


Spirit Logo—Color Variations 6.2

REVERSED BLACK AND WHITE

Preferred background color: Pantone 1807

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