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Transcript of Trinfinitys digital-marketing-guide
Trinfinity | http://www.trinfinity.co/
A quick guide to digital Marketing | 2016
TRINFINITY
DIGITAL MARKETING GUIDE
STARTEGY & TOOLS
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STRATEGY ABOUT TOOLS SCORE (Rate
yourself out of 5)
1 CONTENT
MARKETING
We see content marketing as
the fuel for all the core digital
marketing activities to engage
and persuade your audience.
Develop a more strategic
approach and use our
templates to manage your
content marketing activities.
• Copify – Platform that helps users looking to
outsource content creation. Marketers can find
qualified copywriters by providing details such as
topic and format.
• InboundWriter – Monitor topics, gain insights into
what makes readers tick, boost content popularity,
and more using this tool designed for writers and
content marketers.
• BuzzSumo – This content performance analysis tool
can be used to identify the influencers who are
creating popular, newsworthy content.
• Cadence9 – This unified solution for managing
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content marketing lets marketers plan content using
an editorial calendar, assign tasks to team
members, manage content creation and publishing
workflow, and more.
• Papershare – Cloud-based promotional tool for
content marketers that distributes to multiple
channels and alerts marketing and sales teams
when content is published. Leads are also
integrated into salesforce and marketing
automation softwares.
2 DIGITAL
EXPERIENCE
MANAGEMENT
Learn how to make your mobile
and desktop website designs
more persuasive using our
insight-driven approach. Use
Google Analytics to identify
• Webflow - Webflow websites come responsive
right out of the box. You can see how a template
resizes to each of three devices: desktop, tablet
and smartphone (both landscape and portrait
modes). You can easily customize all elements (font
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improvements and
recommends web design best
practices.
and images size, padding etc.) to adjust your
website to those three major breakpoints.
• Respond.js is a fast and lightweight (3 Kb minified
and 1 Kb gzipped) script, whose main aim is to
enable responsive web design in those which don’t
support the CSS3 Media Queries, like IE browsers.
• Squarespace - Being a renowned tool used to
building websites since 2004, Squarespace has
many famous clients that used its templates for their
side projects (like Shutterstock Blog or DKNY We
Are NYC). The website building tool is claimed to
be fully responsive what means your website will
look chic on smaller smartphone and tablet
screens.
• Inuit.css a CSS framework, which is extremely easy
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to use, even for novices. It has a minimalist
approach, thus you need to deal with only things
that are needed, but if need be, it can also be
extended with a handful of plugins available.
• Bootstrap, created and maintained, by Mark Otto
and Jacob Thornton at Twitter, is an excellent set of
user interface elements, layouts, and javascript
tools, freely available for you to download and use
in your web design projects.
3 EMAIL
MARKETING
Email marketing is still the best
way to deliver targeted, relevant
messages to prospects or
customers. Use our Email
marketing tools so you can
follow best practices to get cut-
• MailChimp – Use this email marketing software to
create a subscriber base, automate and
personalize emails.
• Campaign Monitor – Customize your email
template, send campaigns, conduct A/B testing,
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through in the inbox across the
customer lifecycle.
integrate with your blog, and more.
• GetResponse – GetResponse is an email marketing
software that assists in the design and distribution
of content for better consumer engagement.
• iContact – Create HTML emails and signup forms,
send campaigns to customers inboxes, track email
campaigns, and more. iContact also offers social
social media marketing tools.
• Constant Contact – Design professional-looking
emails, grow and manage your email list, and track
results. In addition to email, Constant Contact offers
tools for social campaigns, online surveys, and
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more.
4 GOOGLE
ADWORDS
Today, Paid Search Marketing
is highly competitive in all
sectors, so AdWords needs
careful management to deliver a
return-on-investment. Optimize
your AdWords account to get
the best from your campaigns.
• Google AdWords Keyword Tool -the keyword tool
provided by AdWords, by means of which you can
get ideas of new keywords for your advertising
campaign. The main benefit of this program is the
fact that it eases your work in cases like When
creating a new ads group When the current
keywords are not extremely efficient and better
options are needed When you have a very efficient
keyword and you wish to find others alike.
• Ad Preview Tool - This is a tool by Google AdWords
that just previews the way your site will look in the
SERP.
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• Bing Webmaster Toolbox: Oh yeah, remember that
other search engine? Yes that’s right Bing has a
whole collection of tools of their own, including
keyword tools. The data will be taken from Bing
itself, which means that you should be able to make
relative assumptions about keyword popularity.
because lets face it, Bing users aren’t that different
than Google’s.
• WordTracker: WordTracker is a commercial
application that offers a free tool on their front
end. I will admit that this free tool looks like it is
mostly intended for you to sign up for the not
free version, but it still provides a quick and
clean interface for fast analysis.
• Keyword Discovery: This is a cool little tool in
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that it presents it’s data set in a very large easy
to read table. Though their could improve a bit
on the UI with better color scheme.
5 ANALYTICS Google Analytics is a fantastic
tool, but to get the most from it
and so get more commercial
value from your Internet
marketing needs careful setup.
Customise it specifically for
your business. There are other
powerful analytic tools but most
come with a price tag.
• GetClicky.com has been making waves in the
analytics biz since it was released, and is often (as
it was for me) the first tool that users migrate over to
from Google Analytics.The key difference here is in
the delay of Google Analytics: you get information
for the day before where as the information
from Clicky is in real time, which can be essential if
you get spike in visitors from some outside source
(think the traffic flow from StumbleUpon and other
sites).
• Mint is largely comparable to the other overall
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analytic tools on this list that cover a bit of a
premium price, but is the only one that features a
upfront cost with no recurring fees.
• KISSmetrics offers a great system for getting to
know your visitors, although I would place it more in
line for online commerce businesses over blogs.
Not to say that it cannot be used for blogs,
especially blogs that have products to offer, and it
is especially great to use n conjunction with
KISSinisghts, but the tools that it has in place are
definitely made for commerce sites, and I would
recommend them over other tools for those sites
above all else.
• CrazyEgg offers a lot of visual ways to see how
people are navigating on your site. This tool
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offers a few “maps” i.e heatmaps , scrollmaps ,
confetti and overlays from which you can
choose to see how you visitors are browsing:
• Heap (Free and Paid) – Heap tracks your app
users, clicks, form submissions, and anything
else you’d want to track. You can create
user segments and even see everything a
particular user did in your app. My favorite
feature of Heap is their dead-simple integration
process. They’ve made their analytics so easy to
“install” that you don’t even have to use code.
You just select what you want to track on your
website and you it’s tracked. It’s like magic.
Heap is cross-platform too. It’s made for
websites and iOS apps.
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6 MARKETING
CAMPAIGN
PLANNING
Don't re-invent the wheel with
each campaign you run or miss
out on best practices to boost
results. Use our campaign
planning guides and Excel
templates for tried-and-tested
method for planning and
managing integrated
campaigns.
• FreeMind - If you have several ideas for your
marketing plan and don’t really know where to start,
it may be helpful to make use of a mind-mapping
software like FreeMind. With this type of marketing
plan tool, you can organize your ideas and thoughts
in a visual way before putting them into a static
document.
• B2B Marketing Budget Planning Tool - Brainrider, a
knowledge marketing group, offers its B2B
Marketing Budget Planning Tool. The tool
usesForrester top performer B2B budget allocation
benchmarks as presented by Lori Wizdo at
Elevate2012.
• MarketingPlanNow - We like MarketingPlanNOW
for its guided marketing plan template. But, we
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really like the resources and information they
provide in helping businesses prepare to complete
their marketing plan, including a fact sheet,
introduction video, and step-by-step instructions.
• Marketing MO - Marketing MO is an intelligent
marketing planning and management app, plus a
virtual marketing team for support. With Marketing
MO’s comprehensive online marketing and
planning management system, businesses can take
advantage of a complete set of step-by-step plans
and guided, interactive marketing templates.
• SmartTools: Fast Marketing Plan - SmartTools:
Fast Marketing Plan is a fast and easy online
service that is a best-in-class, step-by-step
blueprint for creating the marketing plan you need.
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Whether you work from scratch or create your plan
from an existing one, SmartTools: Fast Marketing
Plan includes eight steps that are broken down into
tasks to help you establish how best to reach your
target, set your budget, and identify reasonable
results.
7 SEARCH
ENGINE
OPTIMIZATION
(SEO)
If you get it right, SEO can be a
huge competitive advantage in
many business sectors. So, it's
super-competitive. Check that
your approach to SEO is using
the latest techniques and best
practices with our toolkit.
SEM Rush – This tool gives users the ability to track
keywords across both paid and organic search
campaigns.
moz – This platform enables users to monitor social media,
manage SEO campaigns, and more.
SerpStat – This software conducts in-depth competitive
analysis based on SEO performance through domain
lookup.
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Raven Tools– Report on all marketing campaigns using
metrics that pertain to SEO, PPC and social media.
gShift – Gauge your company’s web presence with this
analysis tool, then use these insights to improve the
discoverability of your brand on search and social.
8 SOCIAL MEDIA
MARKETING
Review and improve your social
media marketing Audit and
develop your social media
strategy and make better use of
the major social networks.
Hootsuite – Manage multiple social media accounts,
analyze social media traffic, track brand mentions,
collaborate with other team members, and schedule
messages and tweets through this social media
management tool.
Tweetdeck – Track brand mentions and hashtags,
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manage multiple Twitter accounts, schedule Tweets, and
more all in a single Twitter platform.
Social Mention – Social search engine that searches for
and analyzes real-time aggregated content across 100+
social media platforms.
Post Planner – This tool makes it easy for marketers to find
& post content to social media consistently, while getting
predictable and measurable results.
Sprinklr – Large global companies use this social media
management system to engage with customers, connect
with CRM systems, build custom widgets, publish and
manage content, and more.
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Contact Us – Our Numbers
Phone numbers
: 254-715-849520 : 0708-420-724 : 0708-508-231
Contact Us – Our Emails
General Inquiries: [email protected] Sales: [email protected] Career Opportunities:[email protected] Support: [email protected]
Trinfinity Limited - Industrial Area , Nairobi – Kenya.
Trinfinity | http://www.trinfinity.co/