TriMet Attitude and Awareness Survey · Frequent/regular riders commute to work on TriMet...
Transcript of TriMet Attitude and Awareness Survey · Frequent/regular riders commute to work on TriMet...
Highlights
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Overall approval of TriMet remains high. • 72% TriMet job approval; 74% Bus
approval; 80% MAX approval
TriMet is perceived as safe and reliable.
• On a scale of 1 to 7, Bus reliability was 5.4 and MAX reliability was 5.7
• Over 7 in 10 approved of TriMet’s safe operation of buses (73%) and MAX trains (75%).
Ridership is 77% (80% in 2014).
• Shift to more MAX only rides.
DHM Research | TriMet Attitude and Awareness Survey | November 2015
Regional optimism remains largely positive
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68%
45%
67%
48%
56%
2000 2001 2002 2003 2004 2006 2007 2008 2009 2010 2013 2014 2015
Right Direction
Statewide Right Direction
Source: Multiple DHM Research Studies TriMet A&A Data
DHM Research | TriMet Attitude and Awareness Survey | November 2015
Proportion of Riders down in 2015
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76% 80%
78% 75% 75% 76%
78% 81% 80%
74%
80% 77%
41% 44% 45%
43% 43% 44%
37% 43% 43%
41% 41% 39%
2000 2001 2002 2003 2004 2007 2008 2009 2010 2013 2014 2015
All riders
Occasional, Regular, Frequent (at least 2 times /month)
DHM Research | TriMet Attitude and Awareness Survey | November 2015
Approvals down slightly from 2014, but remain above 2013 levels
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77%
80%
76%
71%
66%
76%
72%
79%
77%
71%
74%
65%
78%
74%
83%
85%
81%
79%
69%
84%
80%
2007 2008 2009 2010 2013 2014 2015
Overall job
Bus system
MAX system
DHM Research | TriMet Attitude and Awareness Survey | November 2015
10
16% 9%
4% 7%
7% 9%
40% 38%
33% 36%
Don't know Strongly disapprove Somewhat disapprove Somewhat approve Strongly approve
Safe Operation: MAX Safe Operation: Bus
75% 73%
DHM Research | TriMet Attitude and Awareness Survey | November 2015
More than 7 in 10 approve of TriMet’s safe operation of vehicles
Both bus and MAX service are seen as reliable
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5.4 5.7
1.0
2.0
3.0
4.0
5.0
6.0
7.0
Bus MAX
Top Box (5, 6 or 7)
75%
Top Box (5, 6 or 7)
82% Very reliable
Not at all reliable
Scale Midpoint
DHM Research | TriMet Attitude and Awareness Survey | November 2015
Non-riders perceive overcrowding as more of a barrier than do riders (New Questions 2015)
DHM Research | TriMet Attitude and Awareness Survey | November 2015 13
11% 16% Non-riders (N=186)
How important is overcrowding as a reason you don’t ride?
Very Somewhat
3% 2%
Riders (N=614)
How often do you reduce your trips on TriMet due to overcrowding?
Almost always Usually
More riders choosing MAX only; fewer making trips using Bus and MAX combined
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13%
34%
52%
1% 2%
21%
35%
43%
6%
2%
16%
44%
39%
6%
2%
14%
52%
32%
6% 3%
Bus only MAX only Bus and MAX WES LIFT
2010 2013 2014 2015
DHM Research | TriMet Attitude and Awareness Survey | November 2015
Frequent/regular riders commute to work on TriMet Infrequent/occasional riders use TriMet for
recreation
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55%
34% 37% 44%
60%
40% 34%
42%
Recreation Personal
business
Go to airport Shopping Work Visit
friends/family
Medical
appointments
School
Frequent/Regular Riders
69%
24% 37%
26% 21% 13% 10% 7%
Recreation Personal
business
Go to airport Shopping Work Visit
friends/family
Medical
appointments
School
Occasional/Infrequent Riders
DHM Research | TriMet Attitude and Awareness Survey | November 2015
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1%
2%
5% 9%
84%
Riders (N=614)
Ride a Bike to Connect to TriMet Service
Almost every day
Several times a week
A couple times a month
Less than once a month
Never
16%
Bring on
board
74%
Park at
stop/station
20%
Both
4%
Don't
know 2%
Do you bring the bike on board or park it?
N=99
16% of riders ride a bike to connect to TriMet and they usually bring it on board
(New Questions 2015)
DHM Research | TriMet Attitude and Awareness Survey | November 2015
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Over half of riders (55%) would consider buying
their fare using their smartphone or over the internet
48%
45%
7%
10%
Would you ever buy your fare
over the internet? (N=614)
Would you ever buy your fare
with a smartphone? (N=573)
Yes Maybe
Awareness was higher for the Barbur HCT Project
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11%
13%
21%
Awareness of Bus Rapid
Transit
Awareness of Barbur HCT
Project
% Aware
Not aware
56%
Aware 42%
Awareness of Powell/Division Route Those Aware of BRT, N=90
DHM Research | TriMet Attitude and Awareness Survey | November 2015
Awareness of Hop FastpassTM