TriMet Attitude and Awareness Survey · DHM Research | TriMet Attitude and Awareness Survey |...

TriMet Attitude and Awareness Survey November 2015

Highlights

2

Overall approval of TriMet remains high. • 72% TriMet job approval; 74% Bus

approval; 80% MAX approval

TriMet is perceived as safe and reliable.

• On a scale of 1 to 7, Bus reliability was 5.4 and MAX reliability was 5.7

• Over 7 in 10 approved of TriMet’s safe operation of buses (73%) and MAX trains (75%).

Ridership is 77% (80% in 2014).

• Shift to more MAX only rides.

DHM Research | TriMet Attitude and Awareness Survey | November 2015

Public Mood

Regional optimism remains largely positive

4

68%

45%

67%

48%

56%

2000 2001 2002 2003 2004 2006 2007 2008 2009 2010 2013 2014 2015

Right Direction

Statewide Right Direction

Source: Multiple DHM Research Studies TriMet A&A Data


Ridership

Proportion of Riders down in 2015

6

76% 80%

78% 75% 75% 76%

78% 81% 80%

74%

80% 77%

41% 44% 45%

43% 43% 44%

37% 43% 43%

41% 41% 39%

2000 2001 2002 2003 2004 2007 2008 2009 2010 2013 2014 2015

All riders

Occasional, Regular, Frequent (at least 2 times /month)


Approvals & Satisfaction

Approvals down slightly from 2014, but remain above 2013 levels

8

77%

80%

76%

71%

66%

76%

72%

79%

77%

71%

74%

65%

78%

74%

83%

85%

81%

79%

69%

84%

80%

2007 2008 2009 2010 2013 2014 2015

Overall job

Bus system

MAX system


Safe Operation

10

16% 9%

4% 7%

7% 9%

40% 38%

33% 36%

Don't know Strongly disapprove Somewhat disapprove Somewhat approve Strongly approve

Safe Operation: MAX Safe Operation: Bus

75% 73%


More than 7 in 10 approve of TriMet’s safe operation of vehicles

Reliability

Both bus and MAX service are seen as reliable

12

5.4 5.7

1.0

2.0

3.0

4.0

5.0

6.0

7.0

Bus MAX

Top Box (5, 6 or 7)

75%

Top Box (5, 6 or 7)

82% Very reliable

Not at all reliable

Scale Midpoint


Non-riders perceive overcrowding as more of a barrier than do riders (New Questions 2015)

DHM Research | TriMet Attitude and Awareness Survey | November 2015 13

11% 16% Non-riders (N=186)

How important is overcrowding as a reason you don’t ride?

Very Somewhat

3% 2%

Riders (N=614)

How often do you reduce your trips on TriMet due to overcrowding?

Almost always Usually

Riders

More riders choosing MAX only; fewer making trips using Bus and MAX combined

15

13%

34%

52%

1% 2%

21%

35%

43%

6%

2%

16%

44%

39%

6%

2%

14%

52%

32%

6% 3%

Bus only MAX only Bus and MAX WES LIFT

2010 2013 2014 2015


Frequent/regular riders commute to work on TriMet Infrequent/occasional riders use TriMet for

recreation

16

55%

34% 37% 44%

60%

40% 34%

42%

Recreation Personal

business

Go to airport Shopping Work Visit

friends/family

Medical

appointments

School

Frequent/Regular Riders

69%

24% 37%

26% 21% 13% 10% 7%

Recreation Personal

business

Go to airport Shopping Work Visit

friends/family

Medical

appointments

School

Occasional/Infrequent Riders


17

1%

2%

5% 9%

84%

Riders (N=614)

Ride a Bike to Connect to TriMet Service

Almost every day

Several times a week

A couple times a month

Less than once a month

Never

16%

Bring on

board

74%

Park at

stop/station

20%

Both

4%

Don't

know 2%

Do you bring the bike on board or park it?

N=99

16% of riders ride a bike to connect to TriMet and they usually bring it on board

(New Questions 2015)


18 DHM Research | TriMet Attitude and Awareness Survey | November 2015

Over half of riders (55%) would consider buying

their fare using their smartphone or over the internet

48%

45%

7%

10%

Would you ever buy your fare

over the internet? (N=614)

Would you ever buy your fare

with a smartphone? (N=573)

Yes Maybe

Project Awareness

Awareness was higher for the Barbur HCT Project

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11%

13%

21%

Awareness of Bus Rapid

Transit

Awareness of Barbur HCT

Project

% Aware

Not aware

56%

Aware 42%

Awareness of Powell/Division Route Those Aware of BRT, N=90


Awareness of Hop FastpassTM

TriMet Attitude and Awareness Survey · DHM Research | TriMet Attitude and Awareness Survey |...

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