Tridion Developer Summit 2016 - Keynote

Template layout*

Nuno LinharesProduct Princess at SDLTridion Developer Summit 2016

#

1

AGENDAShifting gears 01Productizing Product Management 02 Being open 03Release Strategy 2016+ 04Cloud movement 05

#

#

2


#

#

3

A question from last year

Are there any companies you wish you hadnt acquired?

#

4

Got your answer?

#

5

Change happens

#

BEST OF BREED

What does it mean?

#

#

From CXC to Reality

SDL Customer Experience Cloud

#

#

SDL CXCAnalyticsSocialDocumentationeCommerceLanguageCampaignsWebContent & ExperienceMobile AppsVideo MarketingInteractive ContentEmail MarketingContent MarketingOptimization, Personalization & TestingDAM & MRMSEOMarketing Automation and Campaign ManagementCMS and Web Experience ManagementWere we aligned to market expectations?

Commerce & SalesRetail and proximity marketingChannel, Partner and local marketingSales automation, Enablement and IntelligenceAffiliate MarketingEcommerce Marketing and ManagementEcommerce platforms and carts

#

#

CX is not a product, will never be.Customers already have solutions in place for most of their DX requirements, usually owned by different business unitsNo single vendor has all the solutionsNo single vendor has all the solutions that *you want* to useEnterprise eco-system is becoming more complex, not simplerTools simply have to play along, and work together11

Reality of DX ImplementationsCX is not a product, will never be.Customers already have solutions in place for most of their DX requirements, usually owned by different business unitsNo single vendor has all the solutionsNo single vendor has all the solutions that *you want* to useEnterprise eco-system is becoming more complex, not simplerTools simply have to play along, and work together

#

focus

Strategic reorientation: increase focus

Continue to provide solutions for Digital ExperienceBest-of-breed strategy in this ever growing ecosystemStrong and open APIs, support de facto standardsProduct portfolio rationalizationDivestment of Campaigns, Fredhopper and Social IntelligenceInvest in interoperability and integrations

#

AllanThe breadth of the digital marketing space has led SDL to re-evaluate its product portfolio to ensure we have the right amount of focus on our key strengths moving forward.

We continue to offer solutions to create, manage and deliver Digital Experiences. This is key, since its what our customers need.However, we have decided to focus on a very specific portion of this space, and provide the best possible solution out there. It means we follow a best of breed strategy, focusing on our content management and language technologies and selling off the solutions that arent in our sweet spot.

To successfully pursue a best of breed strategy, we continue to invest in integrations between our solutions and other marketing technology. This ensures our customers can select the technology that fits best in their existing environment, preventing major business disruptions by rip-and-replace scenarios.13

Customer DataAnalyticsCRMDAMPIM

LanguageDigital Experience TouchpointsContent & Context Engine

Structured Content

WebContent

Content Interaction ServicesExperience OptimizationAudience Manager

Rich MediaContent

CampaignseCommerce

Translation ServicesTranslation TechnologyIndustry Solutions

#

ArjenLet me start by showing you a more detailed marketecture ..of our current product portfolio14


Nafiseh NazemiProduct Manager, SDL Web

#

#

15

START NAFISEH SLOT

#

#

16

The Product Management Maturity Scale

Partially DefinedSome/Informal Product Process Clearer Roles but Ambiguity Tactical Not StrategicSome Have Minimal Training Company Somewhat Values Role

OptimizedClear, Functional Product Process Role and Decision Making Clarity Strategic Product LeadersFully Trained and Competent Company Highly Values Role Ad HocNo Product Process Roles Not Well DefinedReactive and Fire-Drill Driven Have Not Been TrainedCompany Doesnt Value Role

Customer SatisfactionProfits

Copyright 2016 280 Group LLC. All Rights Reserved Source: https://280group.com/product-management-blog/product-management-maturity-scale/

#

Thank you Nuno, let me introduce myself; My name is Nafiseh Nazemi and I am one of the product managers for SDL Web. Ive been with SDL just over 100 days and I am very delighted to be here today explaining to you how we are going to productize product management!

As all new entrants, when I joined SDL, I have had my own observations specifically in the product management organization. If I want to use this PM maturity scale provided by 280 Group, we are somewhere between ad-hoc and partially defined. Of course it is not linear and in some areas we are probably closer to optimized but overall we are here. So we thought we should do something here, as according to research the closer you are as an org to optimized the higher the profit & the customer satisfaction will be and at the end of the day thats what our job is about.

17

Product Process MethodologyOptimal Product Process Methodology 280 Group, 2011-2014Source: Conceive to Retire from AIPMM Product Management Body of Knowledge (ProdBOK)

#

Thats why we decided to have a process in place. There are a lot of PM processes out there, but I specifically like this one, again from 280 group because it covers the full product life cycle. Im not going to go through the full process but only focus on the first three and tell you whats in it for you! 18

Conceive

#

The first phase, Conceive, is about Discovering opportunities, Validating product/market fit.We have recently formed a portfolio team where all disciplines within SDL can bring their input to the table in this phase. Think of customer support, sales & marketing, PS, etc. Find your channel, you can use the official ways such as SDL Web Ideas, Gateway and in case you are a partner via the partner channel to send us your input or just get to one of us to discuss your brilliant idea.

We in portfolio team and PM team will carefully consider your input and who knows perhaps you get your favorite feature in the next release!

We will be very open in receiving ideas as well as explaining what happens to them.19

Plan/Develop

From Jeff PattonSource: http://jpattonassociates.com/dont_know_what_i_want/

#

The next 2 phases is about planning and development. Here we are also trying to change, so instead of incremental development, we try to define features in iterative manner. Jeff Patton has nicely depicted the difference. Using the iterative approach, we can decrease the time to market, deliver value more frequently and can validate more frequently as well. Our cloud offering enables us to have more frequent releases and we can bring value to you faster and in turn you can do the same for your customers.

Now before you start thinking about your favorite feature, if its going to get to the roadmap and how we are going to slice and dice it, Im going to hand over to Nuno to talk more about openness. 20

END NAFISEH SLOT

#

#

21


#

#

22

#

#

What have we achieved?

#

#

Documentation

No loginIndexed by googlePowered by one hamster

#

Community

Active participation from SDL in the public community

#

Community

Launched brand new SDL Community Site

Revamped Community Site

Re-revamped Community Site

#

Tridion Developer Summits!!!

#

Launched http://sdl.github.io

#

Developer licenses!!

#

Nuget and maven central

#

Open Source, Dynamic Delivery Applications

#

InformationOpened Documentationhttp://tridion.stackexchange.comhttp://community.sdl.comCommunity owned Developer eventsTDS AmsterdamTDS India

Softwarehttp://sdl.github.ioDeveloper LicensesNuget and MavenDD4TDigital Experience Accelerator

Together, in the past 3 years we have

#

vsWhy?Web Templating Framework 4 Tridion?

#

Common goalsPrinciples moving forwardDD4T and DXA will become a single productRoadmap and backlog will be agreed upon by a steering groupBacklog will be publicSolution will remain open source (Apache 2.0)Versioning and release pace determined by SDL (target: every 3 weeks + nightly builds)DD4T and DXA the Future

#


#

#

Release Management is Tough

Every Product Manager, Ever

#

#

If we dont release often

#

If we do release often

#

39

If we dont change anything

#

If we do change anything

#

Highlights of new release policy as per Web 8 GAReleases are supported for 4 years

SDL Tridion 2013 SP1 (November 2013)

SDL Web 8 (December 2015)

Future release (November 2016)


Fully SupportedLimited SupportExtended Supported

2015201620172018201920202021

##

#

Overview of the actual release cycles for current and future versions.42

Highlights of new release policy as per Web 8 GAReleases are supported for 4 years

SDL Tridion 2013 SP1 (November 2013)

SDL Web 8 (December 2015)



Fully SupportedLimited SupportExtended Supported

2015201620172018201920202021

Cloud Release and/or Cumulative Update

##

#

Overview of the actual release cycles for current and future versions.43


Dick DijkstraBusiness Evangelist, Microsoft

Astrid HackenbergCloud Application Architect, Microsoft

#

#

&

#

#

That was better than last year

#

Copyright 2008-2016 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners.This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.

Brings your brand to the worldand the world to your brand.www.sdl.com

#

Tridion Developer Summit 2016 - Keynote

Software

Transcript of Tridion Developer Summit 2016 - Keynote