Tribob Sponsorship Overview

www.singaporesprintseries.com

SPONSORSHIP

OPPORTUNITIES


• Event Name: Tribob Singapore Sprint Series

• Format: A Series of 3 multi-sport races leading to the completion of a Triathlon

• Target Participation: 6000 (the largest multi-sport event in Singapore!)

Key Event InfoKey Event Info

Aquathlon (= Swim + Run) February 27, Sentosa

Duathlon (= Run + Bike) April 3, Sengkang

Triathlon (= Swim + Bike + Run) May 1, Changi**Venues subject to change


Started in 2008

Registered a 3-fold increase in 3 years

Extensive TV coverage: broadcast in 20 countries

Mini distance introduced in 2009

Kids and Youth Distance introduced in 2010

Participation Growth

Key FactsKey Facts


Key numbers:

53 nationalities represented

45% of the participants are Singaporean and 55% are foreigners

96% are Singapore residents

79% of the participants are PMEBs

44% of the participants have an annual income above S$100,000

31% are female, 69% male

The dominant age group is 30-39

Key NumbersKey Numbers


Event ConceptEvent Concept

• Promotion of a healthy and active lifestyle

• A challenging but fun race format with distances available for all fitness levels and ages

• A stepping stone to Triathlon through the various combination of running, swimming and cycling

• A way to capitalise on the massive growing interest for running and cycling in Singapore


1. Fast growing, innovative, and differentiated

2. High return on investment (due to the series format = extended and repeated brand exposure, by opposition to a one-off event)

3. Targeted audience: entrants have a high annual income

4. Increasing Media coverage and public attention

5. Environmentally friendly

5 Reasons to Invest in the 5 Reasons to Invest in the Singapore Sprint SeriesSingapore Sprint Series


Demographics (1)Demographics (1)


Various race distances allowing us to capture a broad audience of various fitness levels and ages

45% of the participants are Singaporean and 55% are foreigners



79% of the participants are PMEBs



Demographics (4)Demographics (4) 44% of the participants have an annual income over S$100,000, and 25% over S$200,000


People take part in the Sprint Series primarily to achieve a personal challenge

53% of the participants are new to multi-sport

Participants fitness profileParticipants fitness profile


Although Triathlon is the most popular race, all 3 races show good participation numbers

24% of the participants register for all 3 races => very receptive audience

A Captive AudienceA Captive Audience


SPONSORSHIP SPONSORSHIP INFOINFO

Fees and BenefitsFees and Benefits


Title Sponsor 1st Tier Sponsors 2nd Tier Sponsors

S$250,000 S$90,000 S$20,000

• Naming right

• Media exposure / PR

• Direct Marketing

• On-site branding

• Hospitality

• Training

• Media exposure (30% of Title sponsor)

• On-site branding (30% of Title sponsor)


• Hospitality

• On-site branding


• Hospitality

Sponsorship TiersSponsorship Tiers

Detailed sponsorship kit available upon request.


PR TV Coverage Marketing On-Site

Exposure

Hospitality CSR

Sponsorship Benefits at a Glance

Brand exposure through:

Additional benefits:


TV – Regional Broadcaster – Southeast Asia

Radio Television Brunei (Brunei)TV 9 (Cambodia)Cambodia Television Network (Cambodia)ANTV (Indonesia)AORA TV (Indonesia)First Media (Indonesia)Global TV (Indonesia)Indosiar (Indonesia)Indovision (Indonesia)IVM - PT. Indosiar Visual Mandiri (Indonesia)Metro TV - PT Media Televisi Indonesia (Indonesia)RCTI (Indonesia)SCTV (Indonesia)Telkom Vision (Indonesia)Trans 7 (Indonesia)TVOne (Indonesia)

TVRI (Indonesia)Astro (Malaysia and Brunei)Sistem Televisyen Malaysia TV3 (Malaysia)Radio Television Malaysia (RTM) (Malaysia)Creative Programs (ABS-CBN) (Philippines)Solar Entertainment (Philippines)ESPN STAR Sports (Pan-Regional)Starhub (Singapore)Singtel (Singapore)MediaCorp (Singapore)True Visions (Thailand)Thai Public Broadcasting Service (Thailand)Siam Sports Syndicate Public Co., Ltd (Thailand)Vietnam Television (Vietnam)Saigon Tourist Cable Television Company (Vietnam)Ho Chi Minh City Television (Vietnam)VSTV (Vietnam)Vietnam Multimedia Corporation (VTC) (Vietnam)Vietnam Cable Television (Vietnam)


■ Targeted PR Value: S$500,000

■ PR Objectives - Raise Awareness for the Event - Highlight the Title Sponsor’s values - Promote fitness and health in Singapore

■ Key targeted media: all Singapore media (CNA, Channel 5, Straits Times, Business Times, Lifestyle Magazines, Expat magazines, Radio)

PR OutlinePR Outline

Note: PR campaign is subject to the event having a title sponsor


Online:

8-month email campaign (Tribob database and partners’ database)

Social Media: Facebook and targeted online forums

PPC and Google Content Campaign

Outdoor: street banners

Road show (schools, community centers, sporting events, retailers)

Advertisement: prints and digital ads

Exposure Through Exposure Through Event Marketing Event Marketing


• Start Pillars x2• Finish Arch• Finish Tape• Race Route Banners• Prize Presentation backdrop• Media Backdrop• Finish Line Booth

• Participant Race Bibs• Participant T-Shirt• Crew/Volunteer T-Shirt• Participant Bags• Finisher Medals • Trophies• Event Handbook

On-Site Brand ExposureOn-Site Brand Exposure


■ Hospitality

• Pavilion for Sponsors’ Staff & Guests• Refreshments• Demo / sampling opportunity • Parking slots reserved• Delivery of race kits (instead of collection)

■ Talks / Clinics For Sponsor’s staff and clients

• Workshop / clinic conducted by Tribob professional Coaches • Training programme and sessions leading to the event

Additional BenefitsAdditional Benefits


The vision of our Company is to make a difference in people’s lives.Working with great brands that are willing and able to break throughtheir current marketing models and build lasting relationships withconsumers.

WHAT WE BELIEVE

• A 360 Approach to Swimming, Cycling and Running

• The Leading Asia-based Company in the Organisation of Multi-sport Events

• A Regional Presence

• An Excellent Safety Track Record

About TribobAbout Tribob


Feb 2011 ► Singapore Sprint Series – Aquathlon

April 2011 ► Singapore Sprint Series – Duathlon

May 2011 ► Singapore Sprint Series – Triathlon

May 2011 ► Bintan Triathlon

September 2011 ► Vietnam International Triathlon

November 2011 ►Tour De Bintan

Tribob Event PortfolioTribob Event Portfolio


• “Tribob events have been regularly praised for their organisation”

The Straits Times

• “Probably the best organizers (Tribob) in the business in South East Asia”

Kristof Van Houdt, Top age-group triathlete

• “It was, hands down, the best organized and most dynamic sporting event I have ever attended. Top marks to the team and now I see what all the fuss is about… If only all race meets were organized by Tribob!”

Ben Munroe, Business Times Journalist

What is Said About UsWhat is Said About Us


ContactContact

NATHALIE MARQUETManaging Director

[email protected]: (65) 6838 0877 Fax: (65) 6732 8451 Mobile: (65)9786 2971

TRIBOB.COM PTE LTD 10B Institution Hill, Singapore 239665http://www.tribob.com

Asia's Leader in Endurance Sports

All information contained in this document is confidential and the Property of Tribob.com Pte Ltd

Tribob Sponsorship Overview

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