Tribal Power!How to harness the profits hidden in AMAZING customer experiences
October 2010
The Ways I’ve Built “WOW” Community
The Business Wealth Club Experience
The ONLY Constant in Business is...
The REAL World is Speeding Up
Marketing Has Changed Forever
How things have changed
We Want to be Amazed!
A Whole Industry Built on Experiences...
The 4 Stages of Customer Mind Share
1. Oblivious
2. Distracted
3. Engaged
4. Captivated
Is this a £100k Experience?
What’s Your Best Example?
How Customers Interoperate their Experiences
Let Customers Connect with Your Brand
See the Emotional Response!!
4 Reasons to Deliver Amazing Customer Experiences (ACE) in Your Salons
• Create an Emotional Connection• Conduct a Financial Transaction• Build a Strong Value Bond• Create Raving Fans = Your Tribe
How would you define Your Service?
Do You Know Your Customers Well Enough to Lead & Connect Them?
Create a real “WOW” environment!
Create an Environment for Commitment
• Less Clutter = More Impact• Create Energy =
Demonstrations• Music • Have Fun• Everything has a Purpose
Is Your Tribe this Committed?
Meet My Franchise Director - Michael
Our Trip to Chicago ...
Why NOW is Tribe Time & How it Impacts Your Profits Today...
Change the Status Quo...
Why “WOW” Experiences Pay off
Empower you customers to communicate...
4 Stages of Tribe Building
1. Tell a Story2. Connect a Tribe3. Lead a Movement4. Make a Change
Social Media Tools to Build Your Tribe
A Business Owner Who Gets Tribes
Referral Emotions Customers Need to Feel!
• Safe• Valued• Cared For• Trusted• Focused On• Missed
Get an Eyeful of these Results!
Low Cost Tribe Building = BIG Profits
Emotional Feeling that Kill Profits
• Stress• Frustration• Disappointment• Unhappy• Hurried• Irritated
Lets Capture Your Take Away Actions
• “If your business requires success before commitment, it will never have either!”
Seth Godin – Author of Tribes …