Tribal DDB BEAC Presentation May 7
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Transcript of Tribal DDB BEAC Presentation May 7
THE FUTURE OF THE CLASSROOM
Integrating Social Media
#beac_soc
WHAT IS SOCIAL MEDIA?
PROFOUND CULTURAL SHIFT
THE REALITY IS THAT WE ARE IN THE MIDST OF A
8
67,000+NUMBER OF PEOPLE
JOINING LINKEDIN EVERY
DAY
450,000,000
NUMBER OF PEOPLE ON
830,000+NUMBER OF PEOPLE JOINING
FACEBOOK EVERY DAY
CITY POPULATIONS
835,000 LA PAZ
816,000 LIVERPOOL
789,000 ATHENS
779,000 ZAGREB
777,000 STOCKHOLM
743,000 AMSTERDAM
739,426 SAN FRANCISCO
725,000 RIGA
610,000 VILNIUS
602,000 SEATTLE
587,000 OSLO
582,000 DUSSELDORF
578,000 VANCOUVER
55NUMBER OF MINUTES THE
AVERAGE USER SPENDS
EACH DAY ON FACEBOOK
50%CONSUMERS WHO ARE MORE LIKELY TO BUY IF ENGAGED VIA SOCIAL SITES
CHADWICK MARTIN BAILEY, FEB 2010
1,500,000+BUSINESSES HAVE A FACEBOOK FAN PAGE
20,000,000+PEOPLE JOIN A FAN PAGE EVERY DAY
66% PERCENTAGE OF BRAND TOUCHPOINTS NOW GENERATED BY CUSTOMERS
MCKINSEY QUARTERLY, JULY 2009
0.19%
6.49%
CLICKTHROUGH RATE FOR AVERAGE BANNER AD
CLICKTHROUGH FOR AVG FACEBOOK WALL POST
VITRUE, AUGUST 2009
FORRESTER, 2008
38x more. Why the difference? The first is an intrusion/distraction. The other is news involving a
trusted friend.
38x more. Why the difference? The first is an intrusion/distraction. The other is news involving a
trusted friend.
WHY IS SOCIAL MEDIA IMPORTANT?
50% growth
70% drop
LET’S TALK ABOUT TWITTER
# hashtags@ repliesD direct messagesRT retweet
THE BACKCHANNEL
WHAT IS THE BACKCHANNEL?
Does anyone understand what is going on?
TREND: BACKCHANNEL IS BECOMING THE FRONTCHANNEL
HOW TO EMBRACE THE BACKCHANNEL
WELCOME THE BACKCHANNEL
RECRUIT A BACKCHANNEL TEAM
MAKE YOUR KEY POINTS TWEET-ABLE
ENCOURAGE PARTICIPATION
CREATE AN ARCHIVE
LEARN FROM THE BACKCHANNEL
HOW ARE CLASSROOMS USING SOCIAL MEDIA?
PURDUE UNIVERSITY: THE HOTSEAT
STANFORD: FACEBOOK OPEN OFFICE HOURS
UT DALLAS: THE TWITTER EXPERIMENT
VESTAVIA HILLS HIGH SCHOOL: TWEET LESSONS PLANS
CARDIFF UNIVERSITY: TWEPRINTS
NORTHWESTERN UNIVERSITY: NEWSMIXER
UNIVERSITY OF WISCONSIN: COVERITLIVE
STOCKHOLM UNIVERSITY: STREAMING SEMINARS
TREND: SOCIAL MEDIA CURRICULUM
MORE OPPORTUNITIES
• Class communication – Teachers/lecturers could be encouraged to use Twitter as
a way to communicate with students about homework, room changes, time
changes, class preparation, further reading etc.
• Conference news – Conference tags (#tags) can be added in posts to identify
updates as conference news. In following a conference you’re able to receive live
news from an event and gain ‘insider knowledge’ that only the insiders are getting.
• Q and A sessions – Stuck on your homework? Not sure what the next class is
about? Was there any reading to do? What room is it being held in? Who’s the guest
speaker? If in doubt ask your class mates, surely one of them will know the
answers.
• Distance learners – Using Twitter to communicate with distance learners has the
potential to offer students greater learning support and encouragement throughout
their courses.
• Networking – As a social networking application Twitter also provides the perfect
space to monitor new developments in your subject area on an international scale.
IN SUMMARY: BACKCHANNEL BENEFITS
• Participation
• Community Building
• Instant Feedback
• Research
• Study Tool
Thank You